Level:This is a final thesis for a bachelor degree in Business Administration. The thesis is orientedin the field of marketing and written at the University of Gavle.Authors:Caroline Gustafsson & Caroline Tell LjungbergDate:May 2014Tutors:Lars-Johan Åge, Jonas Molin & Jens Eklinder-FrickTitle:The implementation process of ethical guidelines ? A qualitative study of the Swedishinsurance industryPurpose:The aim of this study is to create an understanding of different approaches to design andimplement organizational guidelines / codes to help the employees to behave ethically and deal withethical dilemmas.Method:By starting from the study's aim, it was appropriate to use a qualitative approach toconducting the survey. The study's empirical study consisted of semi-structured interviews. Weinterviewed ten companies in the Swedish insurance industry.

The purpose of this thesis is to identify and analyse the view and consciousness of history present in essays written by Swedish high school students in 1877 and 1929. A theoretical framework was established in order to accomplish this, based on the theories of Peter Aronsson and Jörn Rüsen (through Lars Andersson Hult) that defines consciousness of history through a matrix that expresses a progression as well as a scaling complexity. Furthermore, the theories of Knut Kjelstadli and Magnus Hermansson Adler were adopted to establish two different types of view of history: one adhering to a view of history where groups and individuals are seen as integral to the progression of history, and the other explains historical process through more functional explanations, such as dependant on cultural and social structures.This framework erects ideal-types of different types of view and consciousness of history, and the thesis at hand strives to categorise the different kinds of view and consciousness of history found in the studied essays in accordance with these ideal-types through two different models based on the above mentioned theories.The findings presented here largely point to a view of history that is largely centered on an actor-oriented view of history, where individuals such as kings and generals are given a central position when historical events are being narrated, and is present in both 1877 and 1929, with some shifting nuances. As for the consciousness of history the lion part of the analysed texts can be seen adhering to a more traditional type of consciousness in 1877, although a slight shift can be seen towards a more complex type of consciousness in the texts from 1929..

This is the end report of my final exam at Medieteknik. It covers the planning, work process and review of a Flash based web application that I set out to do. The goal was to create a user friendly, interactive e-shop with embedded functionality for playing music, displaying rich media content and researching possible payment solutions, to enable buying music files online. The project involved creating the user interface, the programmatic functionality of a Flash client (an SWF file). Also, setting up an Apache HTTP Server and establishing a working ?bridge? between the Flash client and the web server with Flash Remoting components and AMFPHP.

This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

The aim of this two year master thesis is to analyze how digital preservation is presented as a problem in the Swedish national strategy for the digitization and digital preservation of the Swedish cultural heritage. In order to study which assumptions about digital preservation exists within the strategy I apply the discourse oriented methodological tools presented by Carol Lee Bacchi, which focuses on discerning what problem or, rather, representation of a problem exists within a specific policy. This study is a post-structuralist discourse analysis. The main focus of the study is on what assumptions and prerequisites the dominating representation of the problem is based upon and how the representation has evolved. The main material of the study consists of public investigations conducted by the Swedish state, governmental propositions and replies as well as other public documents upon which Bacci's methodological tools are applied.Results show that digital preservation is primarily interpreted as a financial problem as the national strategy and its surrounding documents stress the need of cost-efficient solutions.

AbstractTitle:?It?s time to break the rules?, Female writing in a post revolutionary Egypt Year: 2013Author: Teresa Egfors GergesKeywords: the modern Arabic short story, Egyptian female writers, the Egyptian revolution, romanticism, realism, modernism, Modern Standard Arabic, Cairo Arabic.The purpose of this essay is to analyze four stories, written by Egyptian women and published after the Egyptian revolution, namely; A?wal mimm? yanbagh? and Qi??a shatwiyya by Hanan Elbadawi and Bint r?gil and Sam?ra ?-?ar?b?sh? by Shaimaa Elmaria. The stories of the essay are analyzed by the questions:? What are the themes? ? What kind of language and style is it? ? What are the messages?The essay is based on a comparing analyze, the stories are especially analyzed by Sabry Hafez? theories about the modern Arabic short story. Interviews with the two writers have been made.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

The purpose is to analyze if the students have any use of their computer education at a senior high school level or if there is a demand for them to proceed studying. Does the students background have any importance or is it their own motivation that makes the student advance to higher education.In this report we ask ourselves the question, if the students have any use of the knowledge gained at senior high school in computer studies at a higher level. Do the students have any chance for employment based on their senior high school grades in computer studies after graduation?  Do the schools that follow the senior high school guidelines within programming and databases give these students an advantage towards those that have not received the same fundamental education?The method used for the survey is a group questionnaire.  The questionnaire was distributed at one and the same time and then collected to examine the results. The survey results showed that students who seek work based only on their senior high school grades, received only a temporary position for different lengths of time.

International media groups and the freedom of speech are two issues that have been questioned during the last years when large media groups control a large amount of public-oriented information. The masters thesis at hand considers three debates that illuminate Bonniers and AB Mariebergs hereinafter referred to as the Bonnier Media Group positions on the media market. The objective of such a study is to establish in the face of the theory on hegemonia, for example from which factors the media actors deduce their argumentation when discussing the above-mentioned topic and the meaning of such a discussion in our time. The thesis also discusses whether freedom of speech and free opinion are affected by the increasing power of the Bonnier Media Group and if they, as a result, have diminished their own cultural and liberal assets, features that are firmly associated with the company. I conclude that various features have come to change the media market during the last years.

The issue of using citation based indicators in the evaluation of science is widely discussed. Only recently did bibliometric indicators become one out of many means for the allocation of financial resources for scientific research at Swedish universities. The purpose of this thesis is to discuss the issue of using citations when evaluating science. The author studied the issue from the perspective of citers? motives.

The purpose of this study is to analyze the phenomenon of ?electronic bullying?, and furthermore to describe how this phenomenon is perceived by teenage girls with language disorders in combination with autism spectra. The conclusions and result from this study is derived from six in-depth interviews, thereof four being with girls with autism spectra diagnosis and all but one diagnosed with language disorder in addition (referred to as main respondents). The two reminding girls neither had language disorder nor autism spectra (referred to as comparing respondents). They were added to the study for the purpose of comparing their experiences and descriptions of those with language disorder and/or autism spectra diagnosis. For interpretation and analysis of study result, I have applied the method of phenomenology.                              The study?s main respondents had own experiences in the area of electronic bullying, albeit their level of knowledge of the subject were very limited and they had problems to interpret information given.

Rock singing - five vocal teachers´ experience of the female voice.The purpose of this study is to find out what different vocal teachers have to say about rock singing and the female singing voice. The method I have used to gather information is a phenomenographically inspired qualitative interview. The study begins with a few thoughts about my interest in rock singing, followed by a short overview about other research and literature that has been published on the subject. I have interviewed five vocal teachers in this study. All of them with many years experience of singing, both singing themselves and teaching professionally.

This study examines how the Swedish state has communicated security, threats,and citizen responsibility to the population through different versions of thebrochures ?If Crisis or War Comes?. Drawing on securitization theory and UlrichBeck?s theory of the risk society, the study analyzes how threat perceptions, protected referent objects, and the role attributed to individuals have changed overtime. The analysis is based on a deductive qualitative content analysis of sixbrochures published in 1943, 1952, 1961, 1989, 2018, and 2024.The findings demonstrate a clear transformation in the construction of threats,shifting from a predominant focus on conventional military conflict during theSecond World War and the Cold War to a more diversified threat landscape in thetwenty-first century, including societal disruptions, propaganda, cyber threats,environmental risks, and pandemics.

Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.

The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group participants? How do the participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.