Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

The project is about making a Re-Design of the Swedish Socialistic Newspaper ?Dagens ETC?. The background to the project is my search for commitment when I work with a specific customer or project and how importantthat commitment are?The project was from the beginning split up to three different phases. The meaning of the first phase where to make a re-design mainly based on a interview with Johan Ehernberg, the chef editor on ETC.The second phase was a design totally made of my own idea and creative view as a Graphic Designer.I had in mind to make the third phase based on the result of the first two phases.During phase one and two I reconsidered and decided to skip the third step and put more effort in to the two first ones.

Som mitt examens projekt har jag valt att forska kring frågan "Hur skapar man en unik design?" och använt det genom att skapa en grafisk profil till mig själv..

Transcending sound design is possible. There are unseen possibilities and a great potential for improvement and development in sound and music design ? but there is a great difficulty penetrating the obstacles that lies in the way for such development to take place and to exist. The difficulties in being negotiable and productive lies more within the limits of the audience it has to gain, than in itself. It is as though music and sound design has to evolve very slowly, in an almost evolutionary style; one step at a time, to be accepted.

Hjälp snabbt och enkelt på distans..

This study concerns design thinking and how to achieve usability when designing applicationsfor smart watches. The study's focus is on interaction and design for online auctionapplications such as Ebay and Tradera. After studying usability and design for devices withsmall screens, guidelines and design principles for interactive systems, we developed apaperprototype for an auction application. The prototype was used for testing our intervieweeswhile observing and asking questions. After collecting the data we analyzed the responses andfeedback on our prototype and combined the results to previous studies.

This study focuses on trying to understand the attitudes of people born in the 1940?s concerning their view on social media. This 1940?s group has been growing on the social networks such as Facebook, but their usage is not active. Therefore, the purpose of this report is to understand in what way they are affected by the using of these platforms.

The IT industry is constantly evolving and it's more or less a requirement today for web developers to be familiar with and to be able to develop for all platforms. A technique that has taken hold and is now widely used is responsive design. Developing responsive design means adapting the layout to the viewing environment; the screen size. Another useful method when developing for different devices is the mobile first theory, which means developing for the mobile screen first. This is done to scale down the site and to clear unnecessary information in order to provide a better user experience.

Effects of climate change, urbanization and global homogenization are resulted in the degradation of land and losses of natural habitats. Ecological design integrates nature into urban environment by respecting natural ecological principles and processes and creating resilient urban biotopes which also can be used by local urban communities. The aim of the thesis is to answer the research questions: How ecological design principles can be applied for re-design of Toledo Riverfront (with requirements of the design competition)? and What is the ecological design in landscape architecture? I participated in the USA design competition with the aim to create a vision and redesign of Toledo Riverfront in Ohio State, USA. The site is located in the south point of Lake Erie. As a result of a long industrial activity, riverfront of Toledo had been transformed into inaccessible and abandoned brownfields. In my proposal I applied ecological design principles on three scales: the city of Toledo by reinforcing of ecological connection and creating green corridors along the river; the intermediate scale by suggesting public parks along the river front and on the fine level by proposing detailed design including remediation of the site and use of dredged material.

What if the emergency response directly knew exactly where to go and what to do if a road accident occured? During the last ten years the number of motorcyclists in Sweden has doubled. Every year, more than 300 riders are seriously injured and over 40 die in road accidents. Being found in time is critical to increase the chance of survival. The goal of this project is to use design methods to find a solution that enables a fast and adequate emergency response for motorcyclists and other unprotected road users..

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

This project has been about making a design suggestion for a boat accessory that adjuststhe distance between a sail-or motorboat and the dinghy, which is connected by a rope inthe stern. Today this is all done by hand and can lead to problems when it comes tostressful situations such as harbors and narrow passages.A company called Sailsafe came up with the idea and the construction, which they alsohave tested. I found them through an acquaintance at Dacat AB where I did an internshipin the fall of 2010.Using sketching as the primary tool I?ve worked in an almost-real design project with theaim to develop my skills and give the company a relevant design suggestion. Dacat thenhelped me with a 3d model in Alias, which was printed in 3d and painted in thepaintworkshop at school..

Den här uppsatsen handlar om rörelsen intelligent design, som tror att en intelligent skapare ligger bakom stegen i evolutionen. På så vis blir inte evolutionen en slumpmässig sak, utan en sedermera intelligent designad evolution. Den här intelligenta skaparen är med andra ord Gud. Uppsatsens ämnar  undersöka intelligent design och gymnasieskolan, närmare bestämt hur ID korrelerar med didaktik. Rent konkret är syftet med uppsatsen att se hur man i de centrala didaktiska frågeställningarna bemöter intelligent design i religionsläroböcker på gymnasial nivå.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.