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6509 Uppsatser om Message design - Sida 20 av 434

Vardagsmat eller domedag? Marknadsföring av ekologiska varor genom svaga och starka rädslor

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

Att kommunicera förtroende online genom visuell design : En kvalitativ studie av hur färg, form och foto kan påverka användarens förtroende för en e-handelswebbsida

Att kommunicera förtroende är en nyckelfaktor för att lyckas inom e-handel. Förtroendeinom e-handel påverkas av flera faktorer, där visuell design är en av dessa. Dennauppsats avser att inge fördjupad förståelse för hur den visuella designen spelar roll ianvändarens upplevda förtroende till en e-handelswebbsida. I denna uppsats fokuserarjag på att undersöka hur förändringar av olika grafiska element i en webbsidas visuelladesign påverkar användares upplevda förtroende för webbsidan. För att undersöka dettautfördes flera tester där användare själva fick beskriva sina tankar och åsikter om denvisuella designen och hur de upplevde förtroende till webbsidan baserat på den visuelladesignen och förändringarna av den.

Mikrosensorer i nätverk

The purpose of this thesis is to investigate the possibility to make small, cheap and ultra low power sensor platforms, connected in wireless networks for monitoring of home and industrial environments. The concept is based on ideas from our supervisor, Jerry Lindblom. The developed system consists of a generic platform for different sensors, a receiver and software. A GPRS module from RO Rollytech AB and a database from Gema Industri AB have been modified and used to demonstrate an example of a complete system. To the platform, it is possible to connect any resistive sensor and any sensor that can act as a switch.

Praktiska effekter av begreppsförvirring för en databas konceptuella design : En fallstudie om databas- och begreppsmodellering

Company X develops a laboratory information system (LIS) called System Y. The informationsystem has a two-tier database architecture consisting of a production database and a historicaldatabase. A database constitutes the backbone of a IS, which makes the design of the databasevery important. A poorly designed database can cause major problems within an organization.The two databases in System Y are poorly modeled, particularly the historical database. Thecause of the poor modeling was unclear concepts.

Mobiltelefonens grafiska användargränssnitt : - och dess betydelse för pensionärer

The Mobile phone has contributed to massive changes in the way that human beings communicate with each other and is a technology that is a part of society?s globalization. Opinions differ in the area of user interface where some feel that mobile phones exclude users such as senior citizens or users with an intellectual or a physical disability.Universal Design ??design for all?, is a vision that intends to bring about settings, products and services that suits as many people as possible irrespective of an individual?s needs and prospects. The criteria for ?design for all? are among other things flexibility, user friendliness, comprehensibility and a high tolerance for mistakes.The purpose of this essay is to investigate the mobile phones graphic user-interface from the theory of a universal design.

Design och utveckling av IT-verktyg : ger ringar på vattnet i en organisation

This Bachelor Thesis in the area of Computer Science and Work Science describes the process of design and development of an IT-tool between the municipality of Ron-neby and TietoEnator a development and consultancy firm, the Gothenburg office. The thesis focuses mainly on the cooperation between the consultant designer and the local municipal. Through cooperation, the organisation is incorporated into the tool and the tool is incorporated into the organisation. Concepts that are central in this thesis are design, cooperation and tailoring. A question raised is, if distance work and extensive cooperation might be a good way of working in the process of design and development, when the organisation is being incorporated into the tool.

Light Explosion : rekonstruktion av en akrylarmatur

This report presents thesis of Liisa Kokkonen in collaboration with Muovikilpi Oy.The project?s goal is to find a new construction for an existing lamp made of acrylic. Form and design retains and the manufacturing occurs at Muovikilpi Oy. The project contains the new construction and manufacturing of the lamp and also a proposition for a set with floor and wall lamp.  The paper gives an outline of acrylic as material and how it reacts with light.

I don?t understand?! : En studie om hur myndighetsinformation tillgängliggörs för nyanlända svenskar

This is a thesis on information design with a focus on text design. The purpose of this study is to gather knowledge about how information on the Easy-to-Read website, of the police, should be composed so that immigrants more easily will be able to read and understand the content. The goal of the study is to present a design proposal based on the knowledge that has been found through principles for readability, theoretical perspectives and literature, together with methods; readability analysis and interviews. The interviews were performed individually with the coordinator at polisen.se as well as four students from SFI (Swedish for immigrants). The study showed that the content on the website of the police is not adequately adapted to the needs of the target group. It also exhibited that the website's disposition is unclear, and that complicated terms are not explained.

Gestaltning av stadens utemiljöer - Naturlikt kontra formellt & abstrakt :

In the increasing urban environments and the modern societies demands for sustainability there is a challange in planning cities with a balance between density and a satisfying access of recreational environments. For attractive cities these environments need to be designed to fit every inhabitants? demands and opinions in some way. Increased knowledge and understanding is therefore needed about how different design styles in landscape architecture affect people and the cities. In this bachelor thesis benefits and disadvantages as well as the experience and impact of two fundamental design styles i discussed; naturalistic and formal/abstract design.

Datorstödd implementering med hjälp av Xilinx System Generator

The development in electronics increases the demand for good design methods and design tools in the field of electrical engeneering. To improve their design methods Ericsson Microwave Systems AB is interested in using computer tools to create a link between the specification and the implementation of a digital system in a FPGA. Xilinx System Generator for DSP is a tool for implementing a model of a digital signalprocessing algorithm in a Xilinx FPGA. To evaluate Xilinx System Generator two testcases has been designed. The testcases are selected to represent the FPGA designs made at Ericsson Microwave Systems.

Ingen reklam tack! Men gärna Ikea-katalogen : En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet

The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.

Den utvalda användaren : En studie om känslan av utvaldhet på researrangörers hemsidor

This thesis tries to define factors that impact upon the feeling of exclusivity for users on travelorganizers websites. We have identified seven key factors that we believe impact this feeling andthose factors are newsletters, special offers/auxiliary services, registration/limited information,price, limited number of seats on a journey, deals for members and personal service. To researchthis we have conducted a questionnaire and performed interviews with people that are familiarwith travel organizers websites. To create an understanding for the results we have studied usercenteredweb design, affective design and the meaning of pictures. The results show that personalservice and price are important factors to make users feel that they get their requirements andwishes met.

SPELA MERA : ?vidareutveckling av design och funktion på Interaktiva VideoTerminaler

This Master of Science thesis is conducted at the faculty Integrated Product Development at theRoyal Institute of Technology and in cooperation with EssNet Interactive AB, both situated inStockholm. In the report the final results and the road to get there is described as well as thedesign process and how the process is used to obtain the goal of this thesis.The author of this thesis has developed the design and the function of an interactive videoterminal (IVT) and by using semantics created an encouraging gaming design. The projectspurpose was to change the anonymous withheld shape and produce an experience of gamingmachine that has been absent. The work was aimed to answer the question: How does oneproceed to develop the IVT and by using semantics creating an understanding of gamingmachine?In general the author wants to show that small changes, with the help of design and its signals,can completely change the overall picture of a product.

Upplyst trapphus

The purpose of this thesis was to increase the understanding and discuss safety aspects in two stairwells on Nyforsgatan in Eskilstuna, where the buildings were built during the years 1965-1975. I have presented a proposal for improvement through lighting. I have through different methods, such as surveys, interviews, literature studies and observations, come to a conclusion: that there are opportunities for improvement through better lighting that allows orientation in space and creates a nice atmosphere which will remove the feeling of not being safe, e.g. dark corners and shadows. It has been an exciting process to gather enough of facts to rely on and to develop the lighting design for the environments.

Samverkan mellan geotekniker och konstruktörer

Föreliggande studie omfattar sättningsberäkningar med den senaste kommersiella versionen av datorprogrammet FEM-Design 12, utvecklat i samverkan mellan konstruktörer och geotekniker. Programmet är en uppföljare till den tidigare versionen FEM-Design 11 och även en förbättring av den betaversion 12, som fanns tillgänglig och under utveckling fram tills att den första kommersiella versionen av FEM-Design 12 lanserades under hösten 2013. Tidigare studier har gjorts av en Betaversion 12 i form av ett examensarbete, där jorden modellerades med volymelement, enligt kontinuumsmekanik. Resultaten i studien påvisade en stor procentuell sättningsdifferens (22 %) jämfört med sättningsberäkningar i det geotekniska programmet PLAXIS. Denna procentuella skillnad kan antingen bero på att själva byggnaden inte kan modelleras i PLAXIS och därmed inte kunde beaktas i beräkningarna, eller att det fanns brister i betaversionen FEM-Design 12, vilka gjorde att resultaten som uppvisades inte var rättvisande. I denna naturliga fortsättning har nya beräkningar gjorts med hjälp av den senaste kommersiella versionen av FEM-Design 12 för att validera sättningarna i en ny pilotstudie och undersöka om rimliga resultat erhålls. Som en del av denna jämförelse och värdering har även sättningsberäkningar för hand utförts. Interaktionen mellan FEM-Design och användarna har granskats för att se hur brukarna upplever den nya versionen samt om programmet uppfyller de mål som formulerades i samband med utvecklingsarbetet. Tre olika projekt har modellerats i FEM-Design 12 där jorden beskrivs med finita element (volymelement)..

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