The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire.

There is a general conception among those who are involved in the school-sector that there is a relation between resources and results. Better qualified teachers, smaller classes and schools with more finacial funding are regarded as better learning and development conditions for pupils (Gustafsson 2008). In spite of these widespread understanding, educational and economic research studies at the beginning of the 20th century had reached the verdict that resources have no bearing on educational results (Gustafsson 2008). The Swedish board of education (Skolverket) have published several reports, studies and surveys regarding the relation between resources and student outcomes.The purpose of this paper is to analyze the message of six publications from the Swedish board of education around the relationship between resources and student outcomes on the basis of the decentralization of the Swedish school in the 1990´s. The central question at issue is whether the Swedish board of education has been consistent in their message about the relationship between resources and results in the six publications between 1994-2009? I have also attempted to answer the resulting questions of my conclusion.This study is based on a qualitative text analysis.

The purpose of this project was to to find a way for textile patternsto talk about its own, and our, inevitable death. By doing so I hopedto incorporate questions about transience into daily life.I assumed that from a decentralized background position, patternson everyday objects have a unique ability to pose complexquestions that can be interpreted over time. The investigation wasinspired by how russian constructivists looked at everyday objectsas equals, and let them carry the spirit of the revolution.In the process I tried to find out how, and if, a philosophicalmessage can be transmitted through design and how differentcomponents of a pattern can work together to express that message.Resulting in two textile patterns with textile motifs, my workshowed that design definitely can raise metaphysical questions andmay as well have an advantage over art when trying to reach peoplein their own reality..

Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

AbstractThe purpose and vision for the municipality of Torsby are to connect with a younger population in the municipality by the year of 2012.This study is a qualitative survey of the target group ?the young ones? within the municipality of Torsby, which is the population between 17?35 years old.Because of the size and the different intrests between the individuals in this group it has been divided into three smaller groups.? High school students, 17-19 years old.? Returning seasonal workers, 20-26 years old.? People who has moved to Torsby and are now living in the municipality, 27-35 years old.The results of the study show that all the respondents believes that with the right communication channels a positive and strong communication between the municipality and the target groups can be reached. The message and the significance of the message are as important as the communication channels and all the target groups together would like to see a wider range of leisure pursuits that will suit the respective target group.The analysis and the results also show that the communication with the target groups should come about in different ways to be successful, both when it comes to fundemental reasons and choices of communication channels.The two youngest target groups has an adjacent and a similar need of well-founded and entertaining communication and information to rach a long-term result.The older group needs communication that will give them opportunity to reflect and concider the message, which means that the municipality of Torsby needs to adjust both the message and the communication channel for a quicker respons. This target group is also in need of further studies so the municipality of Torsby succesfully can plan a more detailed communication, this because the target group is a less homogeneous group than the two other target groups..

Examensarbetet behandlar en jämförelse av Server Message Block 3.0 och föregångaren 2.1 i ett befintligt nätverk. Jämförelsen utfördes i fyra laborationsmiljöer bestående av fyra operativsystem: Windows Server 2008 R2, Windows Server 2012, Windows 7 ochWindows 8. Sammanlagt har fyra tester utförts: Förstudie, Test 1, Test 2 och Test 3. Förstudien utfördes för att testa nätverksprestanda mellan två datorer. De andra testerna satte SMB 2.1 och SMB 3.0 på prov.I Test 1 ansågs SMB 3.0 prestera sämre än SMB 2.1, för att bekräfta resultaten kontaktades Jose Barreto på Microsoft.

In this thesis I investigate aesthetic preference for picture books among children aged 3?6 as well as criteria for preference among parents. Through my design project: illustration of a picture book, I aim to put my research on preference in the context of illustration and design. By using the design project as an applied method for research I have sought to answer how one as an illustrator can apply knowledge regarding preferences of the target groups when illustrating for picture books. I have primarily based my research within the field of cognitive developmental psychology, with primary focus on stage theory, and the field of literature.

SummaryA complete graphic profile program along with marketing material has been produced for seven photographers.The material has been produced in consideration to sell their pictures outside of Scandinaviaand Brazil as first priority. The criterion for the profile is to give a message of quality and ofScandinavia. Through research and interviews facts about typical scandinavian design have beenfound. Since the pictures will be exported abroad, a selling packaging solution has been developed. Theparts that are included in the marketing material are: a brochure, display solution, a website and printingexamples.

AbstractTitle: Message sent ? SUDD AB:s internal communication in the digital age (Message sent ? SUDD AB:s interna kommunikation i den digitala tidsåldern)Number of pages: 40 (44 including enclosures)Author: Lea KaufmannTuthor: Göran SvenssonCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: Analyze whether a small long distance company such as SUDD AB can obtain a well-functioned internal communication by using new communication technologies.Material/Method: The analysis is based on qualitative interviews with SUDD AB:s complete staff.Main results: Proven that internal communication is a complicated and very important process also within a small company. New communication channels do not necessarily guarantee an uncomplicated and efficient internal communication but the need to collaborate with old-fashioned channels persists.Keywords: communication, information, channels, effects, content, effectiveness.

The period of church awakening in Sweden during the first half of the nineteenth century, has had a great influence on the Swedish society. During that time certain persons are to be noticed. Peter Fjellstedt and Peter Wieselgren, priests in the Swedish Church, are among those who were of special importance. But even the British preacher George Scott and later the Swedish layman Carl-Olof Rosenius became aware of the importance of networking. They all felt a call from God to preach a message of redemption and restoration.

The period of church awakening in Sweden during the first half of the nineteenth century, has had a great influence on the Swedish society. During that time certain persons are to be noticed. Peter Fjellstedt and Peter Wieselgren, priests in the Swedish Church, are among those who were of special importance. But even the British preacher George Scott and later the Swedish layman Carl-Olof Rosenius became aware of the importance of networking. They all felt a call from God to preach a message of redemption and restoration.

Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist.In this paper the authors study how marketers can reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with their message. The campaign attracted attention from the media.

This report describes the work process to an interactive movie addressed to children with neurodevelopmental disabilities, where Jippieserien is the client. The aim is to explore how multimodal media can convey Jippieseriens message to children with neurodevelopmental disabilities and their parents, by taking the users needs into account.It is important to focus on the people who will use the system when designing interactive systems. This project is therefore using the designprocess human-centered design for interactive systems. The process includes four basic elements and provides guidelines for user-centered design. These parts are analysis, prototyping, implementation, and evaluation (Johansson.