This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The increasing health problems in our society have been lifted to the surface and debated for quite some time now. Even though the statistics of bad health somewhat have dropped, the problems still remain. Many companies are wrestling with this and are suffering from huge financial losses due to the costs of people frequently calling in sick for work. This has resulted in an increasingly high expansion of different types of preventive measures in order to avert health problems. But far from all companies reach these goals and it is there for of high value to study how important resources can be used in a more efficient way.The purpose of this study is to achieve a deeper understanding for Health promotive services in companies and to understand which influential factors are crucial in the process of reaching successful strategic Health promotions.

The core process is responsible for internal business development and is the process that runs through the organization and the results which creates a value for the customer. Some research suggests that identification of the client's conscious or unconscious needs clarifying the so-called core process in the organization and operations can thus be more effective. The study aims to identify and analyze the experience of the core process within child health care. The method has been interviews with nine managers and 10 clinic nurses in a county. The results show a lack of knowledge regarding core process and process work.

Purpose of this study is to describe and analyze school social work in rural area and being alone in social work at the school welfare/health team and how this affects the individual, professionally and privately.The theoretical framework highlights the empirical data through Goffman's dramaturgical perspective. The study highlights school social workers role on the scene as Goffman divided as the front and rear arena and how school social worker find strategies to cope with it alone work it takes to be a counselor in rural areas.One way to handle her role involves acting in one of the following three characters: the self-employed, infiltrator and tough guy.The study describes how the social worker harboring the stress in the profession; through recovery - physical and mental, on the back stage, backstage.On stage there are other players such as student health team, which also acts and affect what happens on the front stage.School social workers are working hard to position itself in relation to other professions in student welfare/health team and to have a mandate to act.In the analysis, it appears that the school social workers want a clearer role profession/ occupation profession and mandate to act, which may be complicated by today is the only counselor in student welfare/health team lacking identity. There is also a desire for further/ continuing education, but this is seen as an organizational pitfall when the manager does not have the same educational background as school social worker.Ultimately, it is the peripatetic life as a social worker at the school who is considered the most exhausting part of the work as a school social worker in a rural area. There is a great desire among the interviewed school social workers to have fewer schools to relate to and work on..

This study intends to illuminate women?s experiences of their own self-harm. Self-harm is mostly associated with women and research shows that women mostly are over-represented. This study describes women?s experiences about their self-harm but also how they perceive the elements around them during their illness.

Management of large carnivores involves more than just the management of animals, people also have a large influence. The Swedish parliament decided in 2009 that the county boards should use co-management to a greater extent in management. This shows how important human dimensions are.We know from previous research that the majority of people in Västerbotten are positive toward large carnivores and the management done by the state, however there is a negative minority which should not be neglected. This paper contributes with an examination of attitudes toward large carnivores, wolf, bear, lynx and wolverine, in Västerbotten County. The data for this study were derived from a survey that was sent out to 150 randomly selected persons in every commune in following counties: Norrbotten, Västerbotten, Jämtland, Västernorrland, Dalarna, Gävleborg and Stockholm.

In recent times statistical findings suggesting a deteriorating mental health among teenagers, have been published. Not only did I find the lack of an all-inclusive analysis problematic, but also the fact that the studies themselves where often insufficient. Thus my purpose has been to chart these statistical studies, and then scrutinize the results.My method has been inspired by critical theory, where an interpretive starting point, self-reflection, and the idea that man and society interacts as a whole, is of great importance. Aside from the above mentioned studies, I have also employed secondary empirical data from TV, newspapers and the Internet. My own experience as a social worker has also been an important resource for this paper.

The aim of this study is to investigate social workers? attitudes toward alcohol abuse, regarding the relationship between the individuals? own responsibility of causing and solving its addiction. The thesis also aims to gain a deeper understanding of what the respondents perceive as important in the creation of these attitudes. In this qualitative study six social workers who all have experiences of working with clients suffering from alcohol abuse are interviewed. The results from the interviews are analyzed with social constructivism as theoretical framework, as well as theories regarding how attitudes are created.

In this thesis you will meet people that are members of a ?health-choir?. This people are singing together once a week and the purpose is to get a better health. You will also see if choir-singing can be seen as A rites of Passage. You will get a direct link to the informants.

Background: When a parent loses its child life will change drastically and assume other conditions. The loss of a child affects the whole human existence, the grief can be very intense as well as in-depth and find expression both on an emotional, physical, mental and spiritual level. Aim: The aim is to describe parents? experiences of losing a child to illness. Method: Graneheim and Lundmans manifest content analysis method was used to the method based on qualitative raw material in forms of three Swedish autobiographies.

The purpose of this study is to examine young adults', 18-19 years old, attitudes towards corporal punishment and with the help of social constructionism, grid-group theory and relevant concepts analyze the results and compare it with previous research. The research questions introduce various factors such as gender, origin and personal experiences of corporal punishment that may affect the attitudes. In order to fulfill the purpose and answer the research questions, a quantitative research method has been selected. There was 118 participants in the survey. The study was conducted by means of surveys in high schools in Örebro. Social constructionism made us realize how the community, perceptions and expectations might influence attitudes. Grid-group theory gave us an insight into how different family structures may explain why attitudes toward corporal punishment of children differ between individuals.

Adjustment to acquired hearing loss can be understood as a process of learning and change where the point of departure is the subjective apppraisal of a person?s hearing loss in a social and cultural context. The aim of the study was to describe women?s thoughts, emotions and actions prior to audiological rehabilitation, since these are considered important for the ongoing process of adjustment and for the planning of rehabilitation. A phenomenographical approach was used in order to describe the variation in the women?s attitudes before attending rehabilitation.

The aim of this study was to measure the castration coverage and the attitudes among people towards castration in an area in Lilongwe, the capital of Malawi, where a castration program has been running for a few years. Another aim was to review the literature to examine the link between castration coverage and rabies prevalence. Two areas (Area 25 and Area 23) in Lilongwe were studied through standardized household interviews. In Area 25, a non-governmental organization had been castrating dogs weekly to twice weekly for free for 3 years. In Area 23, no official organization had done castrations, and this area therefore acted as a control in the study.

Obesity and overweight is the worst public health related disease today, and it is a constantly increasing problem in societies all over the world. In Sweden the number of overweight persons has been doubled in the last 20 years. Today about 500 000 persons suffer from obesity and overweight.The aim of this study was to investigate obese and overweight people´s thoughts and wishes regarding what support they would like, in order to be able to successfully manage a weightreduction. The study is qualitative and conducted through six interviews, the material was analysed with content analysis. The result of the analysed interviews led to four categories:offered support, wished support, are you strong enough to find support by your own and mental wellbeing.The conclusion of this study is that overweight person?s biggest wish is to get continuous and personal support from the health care system.

The workplace is perhaps the most developed arena for prevention of diseases and injuries among employees. In addition, according to the Swedish Work Environment Act, the employer is responsible to address physical and psychosocial risk factors. Moreover, many employers use health promotion, primarily related to individuals and their ambition to maintain or improve health, for example through dietary means and exercise. The aim of this study is to investigate health inspirers in municipal activities and their perceived support and motivation in work related to health promotion at the workplace. A qualitative method was chosen where six health inspirers within Ludvika kommun were interviewed.