Syfte: Syftet med rapporten är att undersöka hur man skapar en varumärkesstrategi som fungerar från affärsidé ner till köpsituation. Vad görs idag för att uppnå en ideal upplevelse i butik och vad är gängse synsätt på hur kommunikationen ska utformas i denna kanal? Vidare är syftet att få en djupare förståelse för hur begreppen Emotional Branding, Experience Branding och Sensory Marketing bör sammankopplas och vad det kan tillföra ett varumärke inom retail. Hur kan åtråvärda upplevelser inom dagligvaruhandeln, en plattform som bör fungerar som en förlängd arm till varumärkets strategi, bidra till att bygga starka och känsloladdade relationer till sina kunder?Metodologi: Studien utgår från ett hermeneutiskt synsätt, bygger på en kvalitativt kvalitativ forskningsmetod och har en deduktiv ansats.

This report examines the relationship between usability and subjective judgmentsabout aesthetic and emotional aspects of users of a web production. Through thedevelopment of two prototypes that reflects different aspects of usability and subjectiveassessments examined the consequences of a differentiation of the concepts andUsability and Likeability. Thereafter, an evaluation of the two prototypes are madethrough user testing. Finally, the results of the evaluation is presented and are relatedto the concepts of usability and likeability. .

This thesis examines the concept of righteousness in the Gospel of Matthew. The research explores the literal meanings and theological functions of the noun ?righteousness? and the adjective ?righteous? through a descriptiveand comparative study of all the pericopes which include these words. The research also includes relevant information about the historical context of the text as well as the central theological themes which relate to the subject.In the research on the literal meanings, it seems that both words primarily occur in ethical teaching and that the concept of righteousness in Matthew is closely related to humanconduct (e.g. Matt 5:20; 6:1).

Bakgrund: Idag ges ECT-behandling främst vid djupa depressioner, med eller utan psykotiska eller melankoliska drag samt vid bipolär sjukdom. Behandlingens önskvärda effekt är den antidepressiva delen. Som en biverkan kan patienter drabbas av minnesstörningar i varierande omfattning. Syfte: Att beskriva patienters upplevelser och sjuksköterskans roll vid ECT-behandling. Metod: Studien gjordes som en litteraturöversikt.

Our task was to create a virtual test bench for verifying memory addresses in our commissioning body?s models. The purpose with the testbench was that it should be created in such a way that it would be easy to change the device under test without any major changes in the testbench.To solve the problem that the testbench had to be able to verify different devices we had to create a general enviroment for how the testbench had to be composed. By doing an analysis of which com-ponents that are usually included in a testbench and which components that were necessary in our project we came up with a generall enviroment for the testbench. Our result was a testbench with the follwing basic functions:* Read from a file that contains read and write operations to the Device Under Test (DUT).* Apply the stimulus to the device* Read the results from the device* Compare the results with wanted values* Generate a log file which contains information about the simulation result..

Abstract Abstract The aim of this essay was to investigate the level of the organizational state of readiness for receiving students with learning disabilities in classes specialized in working with students recently arrived in Sweden, called förberedelseklasser, which could be translated as preparational classes. I tried to do so by answering two questions: *What routines do principals believe that the particular School has for dealing with cases in which a student in a preparational class is suspected to have some form of learning disability? *What perception do teachers have in regards to whether or not the system at their School is well prepared for discovering and aiding students in preparational classes suspected to have learning disabilities? The first question was directed to principals currently working in schools where a large part of the students are bilingual, and many of those recently arrived in Sweden. The second question was aimed at teachers that work in preparational classes. By interviewing two principals and three teachers I came to the conclusion that the teachers believe that their students are often misplaced in preparational classes when in deed they should be placed in a special educations group. My essay also shows that both principals and teachers are dissatisfied with the amount of time the process of discovering, investigating and diagnosing a student with learning disabilities takes.

Our state of emergency is good - is the public library prepared for the future?Our state of emergency is good! These are the words spoken by Prime Minister Per Albin Hansson in 1939. He claimed that Sweden had nothing to fear from a future war, we were safe. Today we know it was not so. Is this the situation for Swedish public library of today? Is the public library ready to face the future, or is it only fancy words?We have to form the future, not let the future form us.

AbstractTitle: Företag X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.

This exam essay will look at dyslexia, dyscalculia and the connections that may exist between these two phenomena. My purpose, from the beginning, was to investigate if there might be any connections between dyslexia and dyscalculia, or if the consequences that appear as a result of dyslexia, might lead to problems and difficulties in mathematics.   I found it very hard to find literature that deal with dyscalculia, both as a subject of its own and together with dyslexia. Therefore, I was more or less forced to focus on difficulties in mathematics as a result from dyslexia.   From what I have found, dyslexia and dyscalculia cannot be connected, at least not without more research on the subject. Two consequences; an impaired short-term memory and also an impaired spatial ability are both common, both for persons with dyslexia and for persons with dyscalculia. Other than these, there are no connections, apart from the difficulties in mathematics that are directly, or indirectly, caused by dyslexia..

Syfte: Syftet med f?religgande studie ?r att bidra med kunskap om hur l?rare i G?teborg hanterar misstankar om v?ldsutsatta barn, vilket kan ge en ?kad f?rst?else kring vilka resurser som ?r betydelsefulla f?r l?rare i arbetet. Det specifika syftet ?r unders?ka vilka k?nslor och tankar som uppst?r bland l?rare vid misstankar om v?ldsutsatta barn. Teori: Teorierna som vi valt att analysera materialet utifr?n ?r emotion management, emotional labour, feeling rules och communities of coping. Metod: Studien har genomf?rts med en kvalitativ metod. Vi genomf?rde semistrukturerade intervjuer med sju l?rare verksamma i l?g- och mellanstadiet i G?teborg stad f?r att unders?ka vilka k?nslor och tankar som uppst?r hos dem vid misstankar om v?ldsutsatta barn. Resultat: Huvudresultaten av studien ?r att l?rare anv?nder sig av emotionella strategier vid misstankar om v?ldsutsatta barn.

This study is about how the dialog can help students with special needs to feel participation and inclusion in the class and the teaching. My purpose with this study was to look for how the students with special needs interact with other students and teachers through the dialogue. I also wanted to know if there is any positive and negative effects to teaching students with special need in the classroom compared with the teaching at the special teacher.I have taking purpose of the sociocultural theory in my study because it says that children learn together when they communicate with each other. The theory central words are dialog and scaffolding in the zone of proximal development. I also describe central words like participation, inclusion and students with special needs in the special teaching.I have investigated in four interviews, two of them were with a teacher and a special aids teacher, and two of them were students with special needs.

Freij, Camilla & Jönsson, Cecilia (2009). EQ som fenomen ? Emotionell träning i praktiken ? Elevers tankar och upplevelser av emotionell träning. (EQ as phenomenon ? Emotional intelligence in practice ? Student?s thoughts and experiences of emotional training).

 This essay is a study of whether Japan is secularized on an individual level or not. It is written with the aim of examining if secularization on an individual level has taken place in Japan, and if so, is it possible to make a comparison to Europe and the USA.Key words: Japan, Secularization.

The purpose of this paper is to investigate how organisations can keep their crisis preparedness alert although crises do not occur often. A crisis organisation will lay dormant within a larger organisation for long periods of time. This may cause a problem when a crisis does occur if the preparedness has not been kept alive.From previous researchers that we have studied within this field we have identified two distinct methods to do this. The first focuses on the importance of detailed crisis plans, while the other method suggests that it is more essential to develop specific competencies with the employees. We also find that keeping knowledge within an organisation is a matter of organisational learning and memory which we therefore discuss and analyse.We have performed an interview study at E.ON in Örebro, and we have also had the opportunity to read E.ON?s crisis plan.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.