Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

För att undersöka interbedömarreliabiliteten i Emotional Interaction Style ? assessment (EIS ? assessment), vid bedömningar av Marschak Interaction Method (MIM), har tre inspelade MIM filmer skattats av sju bedömare. Reliabiliteten beräknades med intraklasskorrelationskoefficient (ICC). I bakgrunden har en teoretisk genomgång gjorts av aktuell forskning gällande barns utveckling och samspel mellan barn och föräldrar. Vidare har bakgrunden till MIM och EIS-assessment redovisats.

AbstractWe are interested in group meetings of the self-help group Alcoholic Anonymous and the emotional energy created therein. We examine which impact self-help group AA has on its group participants regarding: group meetings, dealing with alcoholism and identity. Group membership has great value for individuals; it provides social identity and possibility to self-value. Previous research shows that group members of self-help groups who have been sober for a period of time experience higher self-esteem and less anxiety compared to non-members. Our thesis is based on a hermeneutic approach.

Abstract The purpose of this essay is to compare in what way pedagogues in pre-school in comparison to pedagogues in school use music as an implement to stimulate children?s language development. The essay is built on qualitative written interviews on four pedagogues, two pre-school teachers and two class teachers, along with relevant literature concerning music in relation to language development.In the interviews it was shown that music is used in a greater extent by the pre-school teachers, compared to the class teachers. Activities containing elements of music is situated on a daily basis in preschool, where the two interviewed pre-school teacher?s works.

Syftet med undersökningen var att försöka se om elever lär sig mer genom en praktisk lektion med hundar eller genom att spela memory. Två lektioner, en praktisk och ett memoryspel, utarbetades utifrån kursmål i gymnasiekurserna Etologi och Hundar, med bakgrund i aktuell forskning kring hundens sinnen, signaler och sociala beteende. Elevunderlaget i undersökningen bestod av en SP-klass, en NV-klass och två naturbruksklasser. Undersökningen visade inga påtagliga skillnader mellan vilka som lärde sig mest, dock fick memorygrupperna ett något bättre resultat än de som fick en praktisk lektion. Viss skillnad mellan elever på teoretiska program och praktiskt inriktade program kunde ses på enskilda frågor.

In the post-war era many European countries were recovering from the ravages of the bombings of the second world war destroying whole countries. Sweden being neutral was spared the destruction of war but instead we demolished almost as much housing all by ourselves. A social program was modeled to modernize the country and to drag the swedes out of poverty by building one million apartments in just ten years and demolishing the old, dilapidated working-class neighborhoods. The traumatic events of the demolition of large areas of both the central and the outskirts of most Swedish cities is still very much present in the collective memory of people today and the new modernistic districts are still paying the price of that, more than fifty years later. Today these modernistic districts are in need of repair, and they are often homes to groups alienated from society making their reputation even worse.

It is now increasingly common for organisations to work actively with HR issues. Furthermore, it is a constant top priority for organisations to remain profitable. The purpose of this study was to investigate whether so called soft HR values, as manager?s communication skills, has an actual impact on hard values in terms of costs for the organisation. Leadership is largely characterised by emotional communication, which together with personnel costs were the main focus of the research.

In this study, I will discuss Hegel?s words on the death of God as they are stated in his Phenomenology of Spirit and Faith and Knowledge. I will present a reading of what I consider to be the two different usages of these words, and relate their meanings to each other. Focus lies on what Hegel refers to as the ?unhappy consciousness? and its experience of a disenchantment of the world, and on Christianity as the answer to this position.

Development in spin dynamic occurs in the whole world because of therising demands on fast electronic storage for example hard drivesand RAM (Random Access Memory). Measuring the spin resonance of amaterial gives you the insight of the theoretical speed for amagnetic memory. This means the maximum storage speed is below thefirst resonance. All magnetic materials have different propertiesthat will inflict the resonance frequency which brings that theconstructors of memories need to know which magnetic material theywill use to obtain best results. In the market for normal users themaximum storage speed in a RAM memory is 1.6 GHz.

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

The purpose of this essay is to discuss and compare different ways of learning new words and expanding your vocabulary in a foreign language. This is done by an examination of relevant literature and available research, as well as by an empirical study with two upper secondary school classes, in which two different methods are put to the test: one traditional method of the kind that is found to be most common in second language acquisition, and one designed to take existing research into account. The results show that, although effective in the initial stages of acquisition, the traditional method, where words are learned in isolation and via translation to L1, results in a very limited form of knowledge. A big part of the words acquired via this method is also forgotten soon afterwards. The other method, where words were learned and tested in its proper context, was found to result in a broader form of vocabulary knowledge, covering more aspects, and that remained over time.

Social indexing is an approach to manual indexing of web content. The purpose of this master thesis has been to investigate terminological and conceptual consistency in social indexing of web content. Conceptual consistency was investigated/measured focusing on synonyms and (the use of) singular and plural forms of words. In order to measure consistency in social indexing data were obtained from the Delicious website. The data set consists of five indexed objects, 3001 tags and 239 users.

Sammanfattning: SAAB Communication i Linköping sysslar med konsultverksamhet mot ett flertal nationella och internationella företag inom både den civila och militära sektorn. Fokus ligger på flyget med uppdrag inom telesystem, radiosystem, signaturanpassning, EMC, atmosfärisk påverkan mm. I det sistnämnda ingår även kosmisk strålnings inverkan på elektronik. Den fortsatta miniatyriseringen av elektronik, speciellt minneselektronik leder till ökad känslighet mot den kosmiska partikelstrålningen som ständigt regnar ner på jorden, därför är det extra noga att minnen testas innan de sätts i bruk vid flygburna system. Syftet med detta examensarbete är att konstruera en provplattform som registrerar fel som uppkommer i ett DDR2 SDRAM minne vid påverkan av den ovannämnda strålningen.

Två studier undersökte hur self-efficacy, individens tro på sin förmåga, inverkar på prosocialt beteende i skolmiljö. I Studie 1 besvarade 121 gymnasieelever en enkät, som mätte akademisk och emotionell self-efficacy samt prosocialt beteende. I Studie 2 besvarade 48 gymnasieelever en enkät, som mätte emotionell self-efficacy och prosocialt beteende. Studie 1 visade att akademisk men inte emotionell self-efficacy korrelerade positivt med prosocialt beteende. I begreppet emotionell self-efficacy finns två känsloreaktioner: själv- och andraorienterade.

This study aims to highlight patients´ experiences about and thoughts of side effects fromelectroconvulsive therapy (ECT), a therapeutic method commonly used when having severedepressions. The framing of questions were how the respondents of this study describe theirlife before, during and after ECT-treatment, how the treatment has affected their daily life andhow these experiences may contribute to the awareness of power in professional relations.The study is based on three semi-structured narrative interviews and the main result showedthat, according to my interpretation, ECT as a treatment obliterated memories, quality of lifeand daily structure for all participants. Unfortunately they have all become subjects ofpsychiatric power and have faced considerable difficulty in getting professional recognitionaccording to their severe memory issues. The respondents have lost the ability to relate totheir past which clearly makes them struggle in their present context. A point in commonamong them is that neither of them wanted ECT but, because of the lack of communicationbetween them as patients and the health care in general, they all ended up getting it..