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1009 Uppsatser om Member Branding - Sida 38 av 68
Varför en rädsla för alternativmedicin? : En studie om hur EU?s kosttillskottsdirektiv har implementerats i Sverige.
AbstractVäxjö University, School of Social SciencesBachelor thesisTitle: Varför en rädsla för alternativmedicin? En studie om hur EU?s kosttillskottsdirektiv har implementerats i Sverige.Author: Annica BlomstrandSupervisor: Anne Haglund-MorrisseyThe aim of this study is to investigate the process of legislation and implementation of the directive of the European Union on the food supplements, focused on member state of Sweden.There are two questions in this study: What was the process of legislation in the period when the Directive on the food supplements became established? and How does the implementation of EU?s decision on the food supplements works in reality? In order to answer these questions, two different methods were used. One was qualitative analysis of the available text and the other one case-study (qualitative including interviews)The conclusion is that the implementation has not been successful. The process of legislation has followed its traditional way, which in its turn did not leave so much space to the thorough implementation of the Directive. Unfortunately, this is a process that overlooks citizens and countries with different premises, affected by the decision.Keywords: EU, kostillskottdirektivet, lagstiftningsprocessen, implementering, organisationsteori, fallstudie.
När kan suveränitet begränsas och en intervention vara rättfärdigat? : föreställningar inom Europeiska Unionens riktlinjer och ramverk.
One of the big challenges for the European Union today lies in finding a common foreign policy for its 27 sovereign member states with their divided interests, experiences and traditions. New objectives set requirements on the Union to develop and intensify its military ability. The European Union´s view on when military force can be utilized sets concepts like sovereignty and intervention in focus. Can sovereignty be limited and if so can an intervention be justified? How did the Union argue regarding its participation in the intervention in Afghanistan, 2001? The Just War Theory gives the essay a normative framework against which to assess the Union´s view and guidelines for the use of military capabilities.
Från vision till illusion. En studie om hur ett utvecklingsprojekt ramats om i medierna
Titel: Från vision till illusion, en studie om hur ett utvecklingsprojekt ramats om i mediernaFörfattare: Moa VennergrundKurs: Examensarbete i medie- och kommunikationsvetenskap, Institutionen för journalistik, medier och kommunikation, Göteborgs Universitet.Termin: Vårterminen 2012Handledare: Bengt JohanssonSidantal: 53Syfte: Hur har de lokala medierna omförhandlat och byt ram av Formens hus?Metod: Kvantitativ innehållsanalys och diskursanalysMaterial: Nerikes Allehanda och Filipstads tidning mellan år 2004-2011.Huvudresultat: En tydlig omramning har gjort av Formens hus i de lokala medierna där en förändring skett i dels tilltalet i artiklarna, dels i vilken bild de lokala tidningarna porträtterar Formens hus och utveckling, dels vilka aktörer som får uttala sig i artiklarna, dels vilka som framställs som aktiva och passiva, och slutligen har studien kunnat visa att det skett en förändring i hur Formens hus representeras. Detta som ett resultat av en maktförskjutning i vilka som uttalar sig i medierna i fallet Formens hus..
Hur påverkar nya religiösa rörelser medlemmarnas Identitet? : En kvalitativ studie i avhoppares uppfattning.
The purpose of this study was to try to develop a better understanding of the process that being a member in a new religious movement might imply, and to find out how the identity of a defector changes from the time upon entering the movement, while they are within the movement and after leaving the movement. We also wanted to examine what kind of help and support would be needed around a defection. The study focuses on identity and our questions were: How does the defector describe him/herself and his/her identity before joining the new religious movement until the period after defecting? What demand for support and help may there be when defecting from new religious movement? The theoretical starting point was The Identity Theory, Structural Role Theory and KASAM. A qualitative method was used and four defectors from new religious movements were interviewed.
Deco Retro : Designprocessen för att skapa ett varumärke
Denna rapport redogör för skapandet av varumärket Deco Retro. Samt den tillhörandedesignprocessen för att skapa en visuell identitet och profil för varumärket. VarumärketDeco Retro togs fram som ett undervarumärke till Kitsch Sweden AB som behövde ettvarumärke som passade deras nuvarande och framtida produkter. Deco Retro ska bidra meden stärkt identitet och värde för de produkter som ska säljas under varumärket. Designarbetetkring varumärket strävade framförallt efter att kommunicera den idé, identitet och de värdensom under projektet tagits fram för varumärket, samtidigt som det ska ha bidragit med enestetiskt tilltalande grafisk design.
Profileringsarbete för jämställdhet inom IT-organisationer
During our formative years, technology has always had a natural part of everyday life, and for us technology has never been particularly gendered. If this depends on the climate and the attitude of our homes, ourselves, the combination of both or something completely different is a question we have asked ourselves at times. But our approach to technology does not seem as obvious to all women, and today the IT industry is heavily dominated by men. This has meant that we have asked the question whether there is any underlying reason why so few women opt for IT courses? Is there a link between how different IT organizations profiles and the prevailing gender ratio? The purpose of this study is to investigate whether there is any connections between how IT organizations are related to gender issues and how the structures, attitudes and gender actually looks like in the IT industry today, and how this can be seen in their branding efforts.
[demos.v1.0] till [demos.v2.0] : En fallstudie av modifierbarhet
This report is an examination paper in computer science at University of Växjö. The report will focus on the possibility to create adaptable systems and to cost calculate the work needed to modify a system to meet new demands. A project [demos] developed by Interactive Institute studio [12-21] in Växjö is the starting point in our work. They have during a period of two years developed a prototype of a system which intends to get youth and democratic selected representatives a communication platform where they may communicate with SMS. Today they are in a position when they want to develop the system for other user groups with slighter different purpose and to do that they need a more flexible system.
Bilden av EU : En studie av EU som opinionsbildare i Tyskland och Österrike
AbstractThe opinions about the European Union vary considerably between the member states. There are likely several reasons of this, the following study examines one that ought to play a major role. This study examines the idea that media affects the public opinion. According to the theory of Framing media can not only tell us what to think about, media also has the power to influence how we think about the matter. ?Framing: Toward Clarification of a fractured paradigm? by Robert M.
Med Säkerhetsrådets resolution 1325 (2000) som utgångspunkt : En komparativ studie av två handlingsplaner
Security Council resolution 1325 (2000) is about women, peace and security. Since the resolution was adopted several countries has made their own National Action Plan for implementation of the resolution.Sweden and Denmark are two of these countries. Resolution 1325 is one of the documents that each countries armed force has to relate to in international work.These countries can get to work together in international operations within the framework of the Nordic Defense Cooperation, NORDEFCO. This study is done by looking at similarities and differences in the action plans and whether they can be an obstacle for the countries to cooperate in an international operation.In this paper a comparative analysis of Sweden and Denmark's plans for the Security Council resolution 1325 will be done. The comparison is made based on the clauses of the resolution relating to the member states actions.In this paper, a qualitative text analysis to be carried out with sections of Resolution 1325 as a model for the comparison..
När vi två blir en - en kvalitativ fallstudie om medial täckning vid varumärkessamarbeten inom fast-fashionbranschen
Titel: Negative campaigning: En kartläggning av politiska annonser i Dagens NyheterFörfattare: Olle Berntson och Eric SäweUppdragsgivare: Institutionen för journalistik, medier och kommunikation vid Göteborgs UniversitetKurs: Kandidatuppsats i medie- och kommunikationsvetenskap på Institutionen förjournalistik, medier och kommunikation vid Göteborgs Universitet.Termin: Höstterminen 2014Handledare: Gabriella SandstigSidantal: 31, inklusive bilagorSyfte: Att kartlägga omfattningen av negative campaigning i svensk dagspress under andra hälften av 1900-talet.Metod: Kvantitativ innehållsanalysMaterial: Annonsmaterial i Dagens NyheterHuvudresultat: Våra resultat visar att omfattningen av negative campaigning i svensk dagspress över tid har minskat. Andelen negative campaigning hade en tillfällig uppgång under 1970- och 1980-talen med en topp 1988, för att sedan slutet av 1990-talet försvinna helt. Under valrörelsen 1988 var andelen annonser klassade som negative campaigning som högst och låg på 13 %, för att under efterföljande decennium försvinna helt..
Varumärket Stockholm : En studie om imageutveckling
During my practical training I have seen what after-school offers children. Large groups of children and little staff, often results in that the children had to play freely until they go home. Few activities are offered to the children and the staff is busy looking after the children and ensures that they are not fighting.The purpose of this study is to find out how children feel about their leisure activities and if they think they are being offered a meaningful leisure. The main research questions were:How do children experience their leisure-time?Do after-school offers children a meaningful leisure and is it the children's interests and needs that govern the activities and the environment?How do the number of children in the leisure group affect the leisure time?The methods to collect data in the study are observations and interviews.
Rehabilitering av gatupojkar i Nakuru, Kenya: Om insatser, ansvar och förväntningar
AbstractThe purpose of my essay was through economically, socially and psychologically aspects examine the impact Bethesda Children´s Ministry made on families. Special interest have been taken to how Bethesda is dealing with responsibility and expectations. Also I´ve been interested in which vital change the boy have gone through during the rehabilitation? I´ve got the information from staff, parents and former street boys through interviews done in Kenya.The first result showed that rehabilitation at Bethesda means socialisation of the boy, from the behaviour of the street, to a functional family member. A great change for the boy was stopping using drug and start live in a family.
Rätten att resa : en självklarhet för vissa och en omöjlighet för andra
In the West, travels are often regarded as a given. When tourism is studied it sometimes sounds as if all people have the opportunity to go on vacation when they want and wherever they want. That is not the reality for all. There are laws and regulations on visa requirement which makes it harder for nationals of certain countries to travel on holiday abroad. This essay examines the situation for residents of countries outside the EU and the Schengen Agreement.
Talent Management : Möjlighet eller hot? Sett ur HR-anställdas perspektiv.
The purpose of this study is to contribute with new knowledge of how Talent Management can be seen as a an opportunity or threat for organizational development, concerning competence, on the basis of HR. The research questions asked are: Out of wich aspects can Talent Management be seen as an opportunity or threat on the basis of HR-employees? How can it affect the work of HR? To answer these questions qualitative interviews with five employees within HR from four different companies has been executed. The essay has been investigated on the basis of an explorative aim and with a qualitative method. The empirical results has indicated common themes such as director support, HRs view of Talent Management, HRs development and shifts of generations.
Integrerad Kommunikation för att stärka ett Nation Brand
The aim of this paper is to explain how the European Union?s common strategy for theCommon Foreign- and Security Policy (CFSP) will change with the implementation of the Treaty of Lisbon. A comparative case study and qualitative method is used. On the basis of Smith?s theory of institutionalization we will analyze two member states: France and Denmark.