General principles of law can be defined as a legal foundation with the function of codifying basic values. They can also be of a character, which makes them useful as supplement and interpretation of law. EU has developed principles of law that can be divided into general and special. Within the Union there are existences of around twenty general ones. A further separation can be made in terms of institutional and individual.

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

Sweden is a member of the European Union since 1995. The European Union issues directives that cover different areas. Member states must implement these directives into their national legislation. The European council issued in 1993 a directive that took action on the organization of working time, also known as the working time directive. The full name is: Council directive 93/104/EC of 23 November 1993 concerning certain aspects of the organization of working time.

AbstractEssay in Political Science, autumn 2010. ?ALBA ? A regional integration project with good conditions?? Autor: Anna Sjögren. Course: Political Science, C-level, Tutor: Sten Berglund An essential part of the political science research on regional integration has been about why states join economic unions and what forces drive the process of integration. This essay is a case study on the Latin American regional integration project called ALBA.

The main purpose of this study is to examine if variations in voter turnout for the European Parliament elections in each member state is affected by the rate of national party polarization on the EU-dimension of party politics. The theoretical background assumes that a high level of polarization generates higher voter turnout since more alternatives are presented to the electorate. This makes it easier for the electorate to find a party that represents their preferences. This will, in turn, increase the likelihood that they will participate in the election.This study uses a research design based on a quantitative analysis with data from each member state, except those with compulsory voting, in the European Parliament elections of 2004 and 2009. The results of the analysis indicate a relationship between high levels of party polarization and lower turnout in the European Parliament election.

By the same time as the recent enlargement of the European Union, where Poland became a member, it was officially stated that the gender mainstreaming-policy was to be integrated into every area of EU. NGO:s working as entrepreneurs for the gender mainstreaming norm in Poland supported the accession largely because they believed it would help spreading the norm also on a national level. Qualitatively analyzing the Polish case and the difficulties gender mainstreaming as a norm candidate meets with I contrast expectations with what could actually be EU:s role in this matter.Arguing that EU is a context with room for spreading norms by both bargaining and socialization, this paper takes a social constructivist approach. Gender mainstreaming as a norm is difficult for EU to apply on their members, and thus was not widely discussed during accession negotiations. In the same time.

Engineers are a group of individuals who are attractive when companies are in need for competence in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive employer. This study was set out to find what engineers think is an attractive employer through a demographic perspective.

This thesis analyses the 2005 UK presidency of the Council, and more particularly the negotiations on the future financing of the European Union. The purpose of the study is to discuss whether the holding of the presidency implies political influence for the member state. To analyse the power of the country holding the chair the thesis focuses on the presidency functions of brokering and leadership. The theory suggests that the influence of the presidency is derived from informational and procedural power resources, as well as some leadership resources, such as coercion and reward. A case study was used to analyse whether these power resources were used by the British presidency.

sustainable development by reducing the energy use by EU:s directive of energy efficiency and the UN Convention. The second purpose is to present the technical solutions regarding ventilation and heating system that is being used in passive houses. This was done using 8 passive houses, 4 germany and 4 swedish passive houses. Even the international and Swedish system requirements for passive houses have been addressed in this project. The goal was also to explain how and why the mechanical system in passive houses has developed to the technology used today.

General principles of law can be defined as a legal foundation with the function of codifying basic values. They can also be of a character, which makes them useful as supplement and interpretation of law. EU has developed principles of law that can be divided into general and special. Within the Union there are existences of around twenty general ones. A further separation can be made in terms of institutional and individual.

The aim of this thesis is to identify some of the obstacles to trade, that occurs on the common market, and to analyse the errors that still occurs in the national authorities application of the principle of mutual recognition. Is the principle of mutual recognition sufficient for the creation of a common market, or is there a need for additional measures to cope with the obstacles to trade that still exists on the common market? The problems related to the incorrect procedures of the national authorities and the fact that undertakings prefer to bring their products in to line with the rules of every single member state must be solved, if the principle of mutual recognition is to become trustworthy. On some areas, harmonisation ought to be chosen above the principle of mutual recognition, but in other cases an increased administrative collaboration, mandatory training for the national authorities or information campaigns intended mainly for undertakings could be the answer. The possibility to help undertakings to sue member states for damages should also be investigated.

Denna kandidatuppsats behandlar sambandet mellan hållbar utveckling, spårväg och städers varumärke. Med utgångspunkt i europeisk planering har en fallstudie av städerna Montpellier och Malmö gjorts för att undersöka dagens ideal och de drivkrafter som ligger bakom byggandet av spårväg. I uppsatsen ges en kort översikts om trafikplaneringens historia för att få en förståelse varför läget ser ut som det gör idag. En genomgång och förklaring av begreppet hållbarhet görs också samt en undersökning kring marknadsföring av städer och begreppet ?place branding?. En analys av styrande dokument och information från kommunerna har gjorts för att ta reda hur de motiverar valet av spårvagnstrafik med fokus på hållbarhetsaspekterna. Slutligen har resultatet av analysen jämförts för att se vilka slutsatser som gick att dra utifrån det insamlade materialet. Några av slutsatserna är att spårvagnsbyggande kan användas som en del i arbetet för att marknadsföra en mer hållbar stad samt att det finns politiska drivkrafter bakom valet av spårvagn som kollektivtrafikmedel..

Titel: Stadsdelen som varumärke - Invånares uppfattningar om Gävles stadsdelar Nivå: Kandidatuppsats i ämnet företagsekonomi Författare: Martina Engebretzen Jonsson & Josefin Lundström Handledare: Jonas Kågström Datum: 2013 - Augusti Syfte: Syftet med detta examensarbete är att analysera hur varumärket för en stadsdel uppfattas i en medelstor stad och om undersökningar som tidigare gjorts på länder och städer kan appliceras och tas ned till stadsdelsnivå. Metod: I den här studien kommer en kvantitativ metod med en deduktiv ansats att användas. Vidare kommer det positivistiska synsättet att ligga till grund för utformandet av studien. En enkät har utformats, utifrån en modifiering av City Brands Index, anpassad för stadsdelar. Resultatet på enkäten har sedan sammanställts och analyserat i statistikprogrammet Minitab samt Excel där ett nytt index tagits fram.Resultat och slutsats: Vi kan se att det föreligger uppfattningar som gör stadsdelarna till ett varumärke.

AbstractTitle: Coach, vän eller både och? ? en kvalitativ studie om coachning inom arbetslivetAuthors: Jonas Näslund & David ÖhrlingTutors: Ulla Moberg & Larsåke LarssonPurposeThe purpose of this thesis is to examine how coaching in working life serves, aiming to find what influences the interaction between coach and client. To seek to answer the purpose we raised a number of research questions which discussed, among other the coach's intentions and the parties' relationship.TheoriesThis thesis is based on a number of different theories, where the Leader-member Exchange Theory is considered the main theory. LMX is used when studying the relationship between a manager and an employee. Other theories used in this thesis are for example the Social exchange theory and one-on-one-coaching.MethodThe methods used in this thesis are semi-structured interviews, observations and recordings of coaching sessions.