AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

This is an analysis of how the Swedish newspapers Dagens Nyheter and Aftonbladet and the English newspapers The Independent and The Guardian reported about the sexual molestation and rape charges that were alleged against the Wikileaks founder Julian Assange in August 2010. Through a critical discourse analysis, a theme- and proposition analysis and a process analysis this paper aims to investigate how the above mentioned newspapers create reality in their articles. The purpose is to shed light upon with what means the journalists through the inherited structures of the newspaper illustrate actions and events, how they let other people get visible in the text and who is described as responsible for current events.    The results of the analysis shows that Aftonbladet uses a relatively large amount of propositions and speech cues to create an image of the reality that is almost explicitly angled. Dagens Nyheter and The Independent claims a higher degree of objectivity and through micro themes with different perspectives and few explicit statements they create a reality with plenty of room for the reader to make her own conclusions. The Guardian creates an image of the world where the Wikileaks is a great force of democracy and where actions are performed by humans as well as by objects and organizations.   .

Democracy has been a part of the Swedish society for a long period of time and it is also a part of the Swedish elementary school curriculum, in which you can find a number of statements that expresses that the Swedish elementary school should socialize the children into becoming role model citizens. This also conjures with the available research that describes schools in general as socializing. This led me to a question that hasn?t been answered: How much of the curriculums reasons for socialization the pupils are based on democratic values and how much of it can be dated back to events prior to the curriculum?The methodological approach is an analysis of ideologies as described by Sven-Eric Liedman and Ingemar Nilsson in Ideologi och ideologianalys. The text is focusing on the fact that a text has two layers; one is the manifest which is roughly the same as explicit or present in the text.

I denna uppsats undersöks hur aktivt förvaltade svenska aktiefonder presterat i jämförelse mot passiv förvaltning i perioder av upp- och nedgång på Stockholmsbörsen mellan åren 1995-2010. I ett urval av 36 aktivt förvaltade Sverigefonder undersöks hur prestationerna står sig mot passiv förvaltning, om fondernas prestationer håller i sig över tid och om fondstorleken har betydelse för prestationen. Genom en uppdelning olik tidigare studier på fonders prestationer, där perioderna bestäms utefter marknadens upp- och nedgångscykler kan resultat tydligare framställas om aktivt förvaltade fonder presterar bättre än passiv förvaltning. Vi riskjusterar fondernas prestationer och jämför deras utveckling mot SIX Return Index och indexfonden Handelsbanken Mega Sverige Index (den passiva förvaltningen). Vi finner att aktiv förvaltning överlag inte lyckas genera högre avkastning än index i perioder av uppgångar men att de går bättre än index i nedgångar.

AbstractThe purpose for this study has been to discover and reveal what exactly it is that have made the Wallenberg family so successful in the Swedish business world for more than 150 years. We have narrowed our research by limit it to only find and concern the specific features of the Wallenberg family and not their entire corporate group. There is no research made before regarding this matter, as far as we could see, which is one of the reasons to why we find this study relevant. In order to answer our question we have chosen to use a qualitative approach in which we have interviewed three people. These three people all have deep and thorough insight in the Wallenberg family.

On subsequent days, the 18th and 19th of December 2012, large groups of young people gathered to protest in the centre of Gothenburg. The gatherings mainly occurred outside two high schools: Plusgymnasiet and Framtidsgymnasiet. The reason behind the gathering has often been explained by the young people?s reaction to an Instagram account, on which offensive pictures and comments of and about young boys and girls had been published. As a reaction to the protest, police force including helicopters and mounted police, was sent to the streets.

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

The purpose of this thesis is to describe and analyse the development of the public library in the district of Österåker during a period of 1958-1983. The main goals have been to identify the crucial events in the history of the library within their historical context and to analyse the factors that have been important for the development: financing, location, staffing, stock of books, book-lending level and different activities for children, youngsters and adults. The consideration has been taken to reasons and consequences of these events. The hermeneutic interpretation model of interaction between parts and wholes, between reasons and results is the basic method in this research which leans mainly upon local archives in Österåker. The public library in Österåker was established in 1952 as a fusion of previously existing small libraries: the parish library in Östra Ryd, the Labour Movement?s library and the temperance movement?s library.

This paper examines whether the American officer?s education at West Point and the Swedish officer?s education at the Military Academy Karlberg have adapted their history of the military art education in accordance to the new requirements of the Armed Forces and its focus on the operational defense. Sweden is evolving towards an operational defense and so is the United States. This in turn requires that training and education keep up with the changes. The National Defense College in Sweden do not focus the teaching of advanced history, which happened beforet he invention of the engine, in the officer?s training program, while the American education is rather advanced, with special focus on events taken place in the 19th century up to the Cold War.

 My goal with this essay was to find out what makes certain teachers more successful than others to hold good and well functioning classes. This is important because this in turn affects the learning of the students. I wanted to find out what factors people within the world of research have pointed out as important aspects when creating a good teaching situation, with focus laying on the teacher?s behaviour in the classroom. In my investigation I have used qualitative research, observing two upper secondary school classes, for a total of nine lessons during a two-week period. In my observations I wanted to see if the class as a whole was behaving differently when interacting with different teachers.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

?Games children play? is a study about the importance of playing with a focus on a group of disabled children. I have made some observations by participating in these children?s play at an accommodation. My interest arouse when I worked as holiday substitute at an accommodation for disabled children.The purpose with the study is to carry out participation observations and look for signs and events that show the importance of children?s play.

Organisations constantly live under the potential threat of events and accidents that seriously could harm the organisation. Forsmarks Kraftgrupp AB, the company that this master thesis focus on, is in no aspect excepted from this threat. Through an early identification of near misses and the taking of corrective action in use, Forsmarks Kraftgrupp AB has managed to reduce the likelihood and the consequence of events and accidents. The purpose of this master thesis is to evalutate Forsmarks Kraftgrupp AB?s operation experience process on the basis of IAEA?s and WANO?s requirements within the field of operation experience and to develop a usable system applicably within the field of operation experience.The thesis is divided into two parallel tracks, where one is the evaluation of the operation experience process and the other the design of a usable system, applicably within the field of operation experience.

Produktionssystemet på Mega Teknik AB i Landskrona är organiserat på ett sätt som erbjuder förbättringsmöjligheter vad gäller ordning, slöserier och flöden. Verksamheten har över åren expanderat kraftigt till en omsättning på 63.3 miljoner kronor. Produktionen har inte utvecklats i takt med försäljningen och det finns därför behov av förbättring. Layouten har förändrats sedan verksamheten startade och följer inte längre de markeringar som finns på golvet. Det finns ingen fungerande förslagsverksamhet och saknas en ansvarig produktionsledare med tid att driva igenom förbättringar och förändringar.Syftet med examensarbetet var att förbättra produktionssystemet.

In the post-war era many European countries were recovering from the ravages of the bombings of the second world war destroying whole countries. Sweden being neutral was spared the destruction of war but instead we demolished almost as much housing all by ourselves. A social program was modeled to modernize the country and to drag the swedes out of poverty by building one million apartments in just ten years and demolishing the old, dilapidated working-class neighborhoods. The traumatic events of the demolition of large areas of both the central and the outskirts of most Swedish cities is still very much present in the collective memory of people today and the new modernistic districts are still paying the price of that, more than fifty years later. Today these modernistic districts are in need of repair, and they are often homes to groups alienated from society making their reputation even worse.