This essay elucidates upper secondary students? literacy practices, (literacy events, literacy competencies and literacy culture) during a typical day, with focus on the daily literacy practices. A literacy ethnographic study conducted in the environment which participants naturally are, at home, at school and in leisure. The study is inspired of a project, Skriftbruk i arbetslivet, ´Literacy Practices in Working Life´, that conducted by Anna-Malin Karlsson, Per Ledin and Olle Josephson, in collaboration with Vetenskapsrådet ´Science Council´(2002-2004).The result of this study shows that students from professional preparing programs not use such literacy competencies that been tested in traditionally reading comprehension test, particularly much. However, do they read a lot during the literacy practices day by television, computer and mobile phone.

My essay begins with two stories showing two different perspectives when looking at learning in preschool. These two different learning styles I have chosen to call, the measurable and the difficult to measure learning. As a pedagogue I am involved in both events. In these events I describe how different we pedagogues interpret our governing documents on children's learning. By describing how the educational activities are designed differently in the two events, I try to highlight the pedagogues views on learning in preschool.

Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at fairs and events, and if new technology had an important role to play in the area.Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school.Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing.

Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many events that recur annually, including the Swedish Rally.

This thesis investigates the overall risks of flooding over the Design Basis Flooding Level (DBFL) at the Swedish nuclear power plants (Oskarshamn, Ringhals and Forsmark), using statistical data and methods, but also considers historical events which might affect the overall risk of flooding at the specified sites.Considering the nuclear accident which happened in Fukushima in conjuction with the earthquake and tsunami which struck eastern Japan on 11 March 2011, operators and licensors of nuclear power plants all over the world conducted reviews and investigations on the overall risks posed to the plants from external events. One important such event is extreme water level.One part of the thesis includes an extreme value analysis (using Generalized Extreme Value distribution and Generalized Pareto distribution) of water level data from SMHI (Sweden's Meteorological and Hydrological Institute) measured at stations close to the Swedish nuclear power plants. The results of the statistical studies indicate that considering the return period used in the thesis (100 000 years), the water levels at the Swedish nuclear power plants are not expected to exceed DBFL.The other part of the thesis consists of a historical study of extreme weather-related events. The results of this study indicate that no historical events seem to have occured which would indicate a higher risk of flooding than the one suggested by the statistical study. .

This Master thesis aims to study the relation between Swedish governmental cultural policy and cultural events at two Swedish public libraries. The Masters thesis demonstrates how national cultural policy regulates every part of the public library. This demonstration is a result based upon national cultural policy documents and interviews with employees at two public libraries in Sweden. The conclusion that national cultural policy regulates this part of the public library is drawn with help of the circle of culture as applied in Culture Studies and Michel Foucault theories of power. The thesis contains the answer of four questions, two involving cultural policy and the other two events at the library.

Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many events that recur annually, including the Swedish Rally.

Purpose: The purpose of this Bachelor is to analyze how the organizers of a Major event price their tickets and how these strategies consistent and differs from dynamic pricing. The study also aims to analyze whether there are conditions for dynamic pricing in Major events in the future.Theories: Dynamic pricing - Kimes model, Segmentation, price discrimination, variable ticket pricing.Method: The study used a triangulation where a qualitative interview was combined with quantitative data collection. Primary data was collected through a qualitative approach through an interview with General Secretary Tony Wiréhn and Marketing Director Malin Eldh in the local organization of the IIHF World Championship in Sweden. The quantitative data collection was to collect price information from the games played in the Swedish side of the World Championship organization arrangements.Conclusion: The conclusions that can be drawn are that the organizer of Ice Hockey World Championships today largely applies segmentation and also the second and third degree price discrimination. World Cup organization believes that it has something they call "semi-dynamic pricing", which according to this study involves a variable pricing with dynamic tendencies, then prices on some games adapted based on supply and demand during the sales period.

The purpose of this paper is to perform an in-depth analysis on how the events that took place in Skandia AB during the end of the 1990s have been portrayed in media, and how this has affected the general debate concerning bonuses and incentive plans. The paper studies relevant newspaper articles published in Sweden?s largest business newspaper, Dagens Industri (DI), over a period ranging from 2002 to 2008. The major findings of this paper include that bonuses are widely used as incentives in Swedish companies and that the issue of bonuses as an incentive form has lead to a prevalent debate. Furthermore, the questionable events that took place in Skandia AB during the end of 1990s have affected the general debate concerning bonuses.

Calle Strand: Brian Wilson presents Smile! ? a study of the circumstances surrounding theabandonment of Smile - Uppsala University, Department of Musicology, C-essay.This essay is about the course of events that led to the abandonment of the Beach Boys albumSmile in 1967. The purpose of the essay is to differentiate the medial assumption of why Smilewas never released and also investigate to what extent media have influenced this assumption.The medial assumption is compared to actual events of the time of the abandonment andthe difference is then being discussed in a media-theoretical perspective.The theoretical framework is based on theories by Denis McQuail. His ideas aboutmedia's influences on the reception of its audience are of great importance for the essay andthe notions of agenga-setting and framing has a central role.Finally the conclusion is drawn that the medial assumption is a simplified and distortedexplanation to why Smile was never released. The actual events discover several alternativereasons, but media choose to focus on the assumption that gain them the most (they set theagenda and frame the information to their advantage) and present it as the only reason to theabandonment of Smile..

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

De olympiska spelens invigningsceremonier är till brädden fyllda med symboler, tecken och myter som alla syftar till att konstruera nationella identiteter och -narrativ. Ofta hämtas dessa symboler och tecken ur populärkulturen. Jag har semiotiskt försökt analysera dessa tecken för att se på vilka sätt värdländernas nationella identiteter porträtteras. Jag har också valt att analysera detta utifrån teorier om media events som tv-genre. De sekvenser jag har valt att studera har visat på att nationens narrativ i stor utsträckning konstrueras för att gagna socialt dominerande grupper och befästa maktpositioner..

The use of entertainment in various kinds of business events has recently increased in popularity among Swedish firms. Often, stand-up comedians are hired to entertain the employees or customers during these happenings. Generally, the firm invests a considerable amount of money in this service and is furthermore willing to pay a premium for a famous comedian. Although the market for this type of service is fairly large, the knowledge of the motives behind the investments is yet limited.A grounded theory study is carried out exploring the purpose of the entertainment as well as the rationales behind the preference for a famous comedian over an unknown. Two general types of contexts (internal and external) are identified and a number of objectives related to each type are distinguished.