The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives.

Increasing immigration to Sweden has transformed a culturally homogeneous society into a more heterogeneous one. As a consequence intercultural communication and interaction have been increasing. Child health care agencies have encountered these increases. The aim of this study was to examine what the health care professionals experienced and communicated in these intercultural environments. Eight interviews with child health care nurses were carried through at four child health care centers in the south of Sweden.

The aim of this study was to acquire a greater understanding and knowledge about how care staff at houses with special services for people with intellectual disabilities think and work (handle situations) regarding sexuality. To achieve our goal we carried out nine semi structured interviews using an interview guide. These interviews took place in two different communities in southern Sweden. The theoretical perspectives that were used to analyze the result were Sense of Coherence, Scope of action and Normalization. The result showed that the staff considered sexuality a part of their work and a natural subject to talk about.

The study aims to illustrate how women victims of male violence in intimate relationships are treated during the legal process and with professional perspective describe what women?s experiences considered to be in the legal process. The study also aims to draw attention to the interventions for abused women during the legal process.The results are based on interviews with professionals in the justice system, and on observations in the courtroom. Overall our results show that abused women are in need of a great quantity of help and support before, during and after the negotiation. The legal process is very stressful for the women.

The living library started in Denmark at the festival of Roskilde in 2000. It was initiated by the youth organisation ?Stop volden? (?Stop the violence?). Since 2005 the idea of lending a human being who represents a prejudice has also become a practice in a few public libraries in Sweden. I found it interesting to analyse the living library in relation to the mission of diversity in the public library.

The purpose of this essay is to explore how social media affect the political orientation and commitment of youths. Three scientific questions highlight the purpose from different angles. The didactic perspective is discussed in the initial and closing discussion, and is analyzed in the corresponding chapter. Two methods are involved in the study; one survey and one interview with a focus group. The survey had a total of 98 respondents from four different classes, all in the first grade of upper secondary school.

The productiontime in the construction industry contains of many different participants which will take part in different events. When there is so many people working with the same project it is easy tosee one self just as a part of the game. The consequence of this is that they don?t see themselves as important participants whos knowledge, opinions and experience can be useful in the whole production process. This might lead to that they feel neglected and the consequence of that will be lackof motivation.

Communication is essential for the survival of an organization. The management formulates strategies to ensure thatthe organization will get to where they want it to go. The strategy is then communicated to the co-workers through the line manager. But who is to say that the co-worker experience the message the same way as the line manager or the management for that matter? The purpose of this study is toinvestigate how the middle managers at Southern Älvsborg Hospital experience strategic internal communication andfurther how they communicate with their co-workers.Through a case study approach, the case being the communication of the hospitals research strategy, I conducted 13 interviews.I analyzed the material from the interviews using a hermeneutical approach and I used an interpretative approach to get a deeper understanding.

This study aims to investigate expressive writing in young adolescents, based on the model constructed by J.W. Pennebaker. Qualitative analysis of written essays has been conducted, the main purpose being exploring descriptions of relationships and expressions of emotions. Further-more, the intention has also been to study eventual gender differences and their forms of expressions in the essays. The participants were seventh- and eightgraders, gathered from two schools in Sweden.

This is a life story about a man, Victor, and his life. He was born into a family of travellers, this has been a very important part of his upbringing, socializing and how society has viewed him.The purpose of this essay is to discuss how a society's values, and the changes in these values, are manifested in a life story. A person?s identity is created in the situations one is in and in the relationships with ones social contacts. A person has not just one, but several different identities that coexist and are highlighted depending on the situations in which we find ourselves.

The purpose of this paper is to examine the effect that price has on quality expectations and customer satisfaction and how price fits into a customer satisfaction model. An experiment in which participants are subject to scenarios of a high or low quality flight are used to test the hypotheses. The analysis shows that perceived quality has a bigger impact on satisfaction than price. Furthermore, price and quality do not affect customer satisfaction independently of each other. The importance of value compared to quality changes whether the actor is a high or low price actor.

Utgångspunkten i denna uppsats är att konsumenters val av fastighetsmäklare är beroende av fyra faktorer. Dessa är enligt mig följande: fastighetsmäklaren, kundbeteende, objektet och fastighetsmarknaden. Fokus har alltså legat på dessa fyra faktorer vid framtagning av teori för denna uppsats. 33 stycken kvalitativa undersökningar har genomförts med respondenter över telefon och sju stycken med respondenter som träffades personligen och ombads att fylla i enkätundersökningar. Sammanlagt utfördes 40 stycken undersökningar.

The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library?s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality?s department of communication.The results of my studies show that marketing on social media is a positive and important thing for libraries.

Anknytning handlar om betydelsen av tidig kontakt med närmast anhörig. Barndomsupplevelser skapar mönster inom individen, bild av själv och bild av andra, vilket uttrycks via anknytningsstilarna säker, rädd, upptagen och avfärdande. En enkätundersökning genomfördes på en högskola i Mellansverige, 75 studenter deltog. Syftet med studien var att se samband mellan val av anknytningsstil och medvetenhet om stiltillhörighet samt vilken betydelse stiltillhörighet har för individens relationer. Studien bekräftade den tidigare forskningen, majoriteten av populationen svenska studenter tillhör den säkra stilen.

The study proceeds from a phenomenom called co-creation. If value can be created, it is logic to asume that it also can be destroyed. This phenomenom has earlier not been applied to long-term relationships such as business to business. In a business relationship it is important to identify factors, that leads to co-destruction, to be able to prevent them from appering. The purpose of this study is to identify which factors leads towards co-destruction.The study have used theories from Echeverri & Skålén (2011) which has designed a model explaning the outcome of co-creation and co-destruction.