Title: The way to successLevel: Final assignment for a Master?s Degree in Business AdministrationAuthors: Larisa Glazkova and Veronika LarssonSupervisor: Jonas KågströmDate: 2011 ? JanuaryAim: Many companies are started each year, but only some of them are successful and generate worthwhile profits. Many new companies do not survive the first few years. The purpose of this thesis is to identify factors that can lead to success for small and medium-sized enterprises in Gästrikland.Method: We analysed 559 interview surveys that were collected during the years 2004-2010 and success factors were defined. Additionally, financial reports from the database Retriever were analysed.

Sweden is facing a shift in generation where the people born in the 1940s are starting to retire which results in consequences. Before the year of 2013 more than 180 000 companies will have to change owner. A study indicates that the majority of all Swedes in the age of 18-70 can consider becoming company owners.Only ten percent of the companies for sale will reach the company broker and another 15 percent will be mediated by legal experts and accountants. This means that 75 percent of the companies for sale will not be available for the public market. As a potential buyer this is a problem.

Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

The purpose of the study is, through literature and interview studies, to analyze and draw attention to critical mindedness regarding news features in a multilateral way. In the interview 16 participants got to see three SVT news features with lack of criticism. Great importance was given to the spontaneous reasoning of the participant. The study is explorative and has given a number of hypotheses and ideas for further research concerning the subject. Among other things the study shows that previous beliefs affect the critical mindedness of the individual, that individuals have the ability to think critically if reminded and that the trust of the source and medium affects the critical mindedness of the individual..

The objective of this study is to determine if and how Swedish businesses measure the efficiency of their purchasing departments.In this study I have interviewed six medium to large successful companies and asked them· Which ratios they use to measure the efficiency of their purchasing departments· Why they use these ratios and· How the results of these measurements are usedI can conclude that although there are no ratios or other measurements that directly measure the efficiency of purchasing indirect measures do exist.The measures applied are usually the result of demands from management and the results are reported back to management and used to follow development within a particular field of purchasing. Benchmarking, especially external benchmarking, is unusual..

Många företag är idag aktiva med sina varumärken på det bildbaserade sociala mediet Instagram. Varumärken som marknadsförs där påverkas av att Instagram i egenskap av ett web 2.0-medium ger användare möjlighet att interagera med andra användare och själva styra över vad, när, vart och hur de vill konsumera information.Marknadsföring som bygger på att övertala genom avbrott, upprepning och en påträngande närvaro har därmed blivit allt mer ineffektiv. Därför måste företag för att nå konsumenter med sin marknadsföring engagera Instagram-användare att följa och fortsätta följa deras varumärken. För kunna skapa fördelaktigt resultat för varumärket måste företag förstå konsumenterna och vad deras beteenden grundar sig i. Denna studie ämnar därför undersöka hur Instagram kan användas för att skapa varumärkesvärde utifrån faktorer för konsumenters beteenden på tjänsten.Teorier som använts som grund för denna studies datainsamling och analys rör kundbaserat varumärkesvärde, mänskliga behov och motiv till användning av sociala medier.

The purpose of this project was to create a system which can handle issues, with other words an issue tracking system. The system must create issues, assign issues to a specific user and list all issues for each user. On top of that, each issue should have a log where users can log whatever they want.My part of this project was to implement a client which can fulfill this basic criteria (and a bit more if possible), and communicate with the server which has procedures to be executed by the client.This system is based on Android and has it purpose to be used by mobile devices which support Android. ?Ichnaea? as the system is called, is meant to be used by companies to have human interaction through the network..

Eventföretagen har en positiv inställning till relationsmarknadsföring och tycker att de använder sig av den. De marknadsför sig på ett ungefär likadant sätt genom de kanaler som är skilda från kanaler som används vid transaktionsmarknadsföring. Det som kännetecknar implementeringen av relationsmarknadsföring är företagets attityd till relationer med sina kunder och samarbetspartners samt förståelsen av vilken roll kommunikation och interaktion spelar i deras arbete..

This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.

What is creativity? Why is it important? How can you stimulate pupils to becomemore creative? These are some of the questions that are studied in this thesis.The discussion is focused on programming as the medium of creativity and theresult is a setup for a course book that teaches programming at the same time asit makes the reader more creative. The results are based on literature study aswell as observations and interviews with teachers and pupils from three differentschools in Stockholm, Sweden. The study shows that gets more important everyday as more and more jobs are replaced by computers and we live in an age ofabundance. The teachers would like the pupils to be more creative but don?tknow how achieve that at the same time as they have to teach them everythingthat they are supposed to know when the course ends..

The county hospital of Dalarna has for the last couple of years carried through a process of digitalization. The result is that within the county it exists image plate systems from two different manufacturers. In an attempt to create a tool for dose optimization and dose surveillance the county of Dalarna would like to investigate if the exposure index from Agfa and Fuji is suitable as a dose indicator. An investigation of the exposure index, S, from Fuji has already been done. This thesis has been continuing the investigation by evaluating the stability of the exposure index, lgM, from Agfa.

Jönköping Energi AB (JEAB) is a local energy supplier for the county of Jönköping. JEAB also maintain the local Metropolitan Area Network (MAN). They have recently installed GPON in a portion of their network and have connected it to the MAN via an Extreme switch.However JEAB would prefer to use Cisco equipment instead of Extreme since the MAN comprises of Cisco hardware. They require a solution to connect GPON to the MAN with a recently purchased line card (Cisco 7600 ES20) which can be installed in a Cisco 6500 Catalyst switch. There is also a possible solution with an Alcatel-Lucent 7450 ESS-1 switch.

The background of this research is that Swedish food products have hard to compete at the home market, depending on imported food products that increase more and more for every year that pass by. The ethic values LRF associate with Swedish food products, many customers have hard to put in relation with condition of foreign agriculture. Most customers today inquire high quality, safety and convenience in the food which they are eating. The source of their food seems to have less meaning. Many restaurants and bigger households appreciate Swedish food products and wants to buy them but price differences against foreign wares are to high. We have done oral interviews with wholesale dealers, restaurants, public purchasers and with different market organisations, there we have discussed buying strategies, the way they see the primary producer, the conscious of guests, choice and attitudes to Swedish and foreign products, distribution of power in the food market chain and to what position and suspension, they want the ranks of suppliers to have. The result shows the share of imported wares within restaurants and bigger households are at a high level and will continuing increasing. Within these sectors the final consumer in many cases put less effort in the origin of the raw source of food.

Det är tydligt att utseende påverkar vilka ansikten människor kommer ihåg och inte. Skulle det gå att öka eller minska igenkännbarheten genom att utföra små ändringar i ansikten mellan de tillfällen en person ser dessa? I denna undersökning har jag analyserat resultat från undersökningar genomförda av 170 personer och och kommit fram till att det är möjligt till en viss grad. Ytterligare extensiv forskning bör visserligen ske innan man kan bekräfta dessa studier, men skulle så bli fallet kan detta potentiellt påverka hur karaktärer i spel och andra medium designas..

Uppsatsen behandlar mindre grossisters situation på marknaden i Sverige. Mindre grosssisters nyckelposition i den traditionella värdekedjan suddas ut alltmer. Grossisterna måste finna nya vägar för att behålla de befintliga kunderna. Därför måste de skapa mervärde, vilket i sin tur skapas genom att utveckla olika former av samarbete med sina kunder..