AbstractAnna Celander: Nicolaus Adam Strungks  två sonator ur Dübensamlingen ? Biografi ? analys ? edition. Uppsala Universitet: Institutionen för Musikvetenskap, uppsats för 60p. 2007The aim of this essay is to contribute to the knowledge of the instrumental music of the Düben Collection in Uppsala, by presenting two sonatas by a rather unknown composer, Nicolaus Adam Strungk. A great deal of the music in the Düben collection comes from Nothern Germany so one purpose has also been to investigate if even Strungk's sonatas have stylistic influenses from that region.

Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

This essay comprises a study of the bridal crowns of Tjust, with respect to their national history, concept and aspect of mythological symbol. The tradition of bearing the parochial bridal crown is closely associated with religious medieval politics, and has also come to include elements of superstition and folklore. Attention is paid to these aspects dealing with the position of the bridal crown within current forms of tradition and culture and the impact on brides of this day and age. As the tradition of Church-owned bridal crowns is intrinsic to this country, and especially in the area of which Tjust is a part, possible solutions to the continued tradition are investigated..

In this thesis, the TEI (Text Encoding Initiative) encoding scheme is investigated as a system for storing metadata about manuscript material and 18th century first prints in the Swedenborg Archives at the Swedish Royal Academy of Sciences. The aim of the study is to test the functionality of TEI as a metadata system in cataloguing a special collection. Some criteria of functionality are formulated, and examples of encoded catalogue entries are described and analysed. It is demonstrated how descriptive metadata have been registered within the TEI header, while structural metadata have been recorded within the text element of the TEI file. On the whole, TEI is considered to be a functional tool that matches the present purposes.

This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..

The aim of this thesis is to investigate which criteria that can be used to locate execution sites on the island of Gotland, Sweden. The execution sites, which are used to test the criteria against, range in date from early medieval period to 1876 when the last public execution in Sweden took place. Why these criteria can be used will be discussed along with attempts to explain why they have been used frequently or not so frequent. The results show that the execution sites are most commonly located in clear view, near roads, on heights and on unfertile soil. Other criteria that appears less frequent, but that still can be used in the process of locating execution sites, are graves, crossroads and boarders..

Ovine black coat colour is determined by the MC1R (Melanocortin 1 receptor) and ASIP (Agouti signalling peptide) genes at the Agouti and Extension loci. The black phenotype is caused by production of eumelanin by melanocytes, whereas yellow-tan or light phenotype is the result of phaeomelanin synthesis. The ovine MC1R gene has two known alleles: the wildtype (E+) and the dominant black (ED) alleles. Two missense mutations (c.218T>A and c.361G>A) constitute ED. The presence of a third allele, the e allele, is proposed and believed to give rise to phaeomelanic phenotype.

Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

This study investigates in what respects Celtic mythology influenced J. R. R. Tolkien when writing the sagas incorporated in the mythopoeic compilation of The Silmarillion. Through narrative and comparative analysis, stories from the Irish prose collection Lebor Gabála Érenn, as well as the Welsh medieval manuscript Mabinogion, are collated to the tales of The Silmarillion in order to illuminate possible influences.

This essay represents a chronological and contextual analysis of clay pipes that have been found in the urban settlement of Västergarn during seminary excavations between 2006 ? 2012, conducted by Gotland University. Clay pipes can be dated closely and are useful means for dating and interpreting archaeological contexts from the early modern period, such as house foundations. There have been excavated four house foundations in Västergarn with different sorts of clay pipes dating to the post-medieval period. Can they tell which people used them or which country they were produced? By discussing the meaning of clay pipes in early modern society on Gotland this essay tries to answer these questions..

This paper aims to analyze how preservation of and access to old and rare book collections are organized in public libraries in Serbia. The paper is based on an analysis of documents, a survey and qualitative interviews with librarians in Belgrade and Novi Sad. Serbia is a country that has experienced violent historical periods with far-reaching consequences for its old and rare book collections. The interpretative background refers to documents about cultural policy in Europe and in Serbia. Serbia is a country in transition which aims to join the European Union.

The aim of this essay is to examine the attitudes towards publication of short stories, carried by the employees of Bokförlaget Forum, a randomly chosen Swedish publishing house. The study seeks to investigate the causes behind and consequences of the attitudes, as well as their generality. Through qualitative interviews, carried out with five of the company?s employees, the short story is defined as a problematic genre, mainly due to its low commercial success. The conclusions drawn from the interviews are put into a historical perspective, where the developments of the short story-genre, as well as that of the modern Swedish book market, are discussed.

Produktplacering utvecklades på 1920-talet inom amerikansk film och huvudsyftet då handlade inte om att tjäna pengar. Produkterna lånades på den tiden bara ut till skådespelarna för användning. Senare upptäckte företagen styrkan att koppla samman produkten med skådespelarna och produktplacering började att användas som ett promotionverktyg. Inte förrän på 1980-talet började företag betala filmbolag för att få placera sina produkter i filmer. Produktplacering används för att demonstrera hur produkten används, öka medvetenheten om ett varumärke och för att identifiera en livsstil på ett naturligt sätt.

This is a final year project considering constructional techniques for joining cavity walls. The project is related to an ongoing scientific programme about the restoration of The City wall of Visby located on Gotland. The programme was set by Riksantikvarieämbetet as a reaction to a collapse of the outer masonry wall shell which took place in February 2012.The City wall of Visby is a medieval fortification built out of limestone during the 13th century. The wall is constructed as a cavity wall with two separate masonry shells connected to each other through an intermediate core. During the 14th century the wall was heightened which lead to a higher stress, especially in the outer wall face.

The hillforts of Bohusl?n are numerous, yet few have been studied, leaving gaps in our understanding of their dating, morphology, and connections to nearby prehistoric sites. With the help of settlement archaeology, the aim of this study has been to analyse three hillforts on Hisingen and answer these questions. This was done by observing the location and morphology of the hillforts and by analysing the age and functions of nearby prehistoric sites within a kilometer of the hillforts. The results indicate that Bj?rlanda 22:1 and Torslanda 56:1 were likely ritualistic enclosures, while Torslanda 15:1 had defensive functions.