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5909 Uppsatser om Media views - Sida 49 av 394
Kommunernas användning av sociala medier : En kvalitativ intervjustudie om fyra kommuner och deras användning av sociala medier
The aim of this study was to investigate how selected municipalities? use social media, with a focus on how they are working to increase the dialogue between municipalities? and residents. To answer the purpose of the study three questions has been formulated: how do the communicators use social media in their daily work? What opportunities and challenges are the municipalities? experiencing with Facebook? How do they work with Facebook to increase dialogue with citizens?The theories that has been used in this study is Cutlip?s and Grunig?s public relations theories, Shannon and weavers communication model, Cutlip?s and Heath?s theory of issue management and Jenkins theory of convergence culture. The method that has been used in this study is qualitative semi-structured interviews and the analysis is done with a thematic text analysis.
Synen på den dolda. : En diskursanalys av hur slöjan framställs i media.
I denna studie görs en kritisk diskursanalys av hur slöjan framställs och artikuleras i media. Bilden av slöjan är starkt påverkad av den muslimsk-islamistiska kultur som den är nära förknippad med och därför kan tidigare forskning kring postkolonialism och Orientalism relateras till materialet. Genom den postkoloniala diskursordningen återges en stereotyp skildring av den slöjade kvinnan som traditionell, kuvad och förtryckt. Men slöjan sätts även in i en annan kontext där den fungerar som en protestaktion i ett segregerat och uteslutande västerländskt samhälle..
Mot en delad framtid? : Mendeley som exempel på vetenskaplig kommunikation online
The last few years have been characterised by increasing online communication and the emergence of social media, made possible by Web 2.0. In society as well as in research, social media is used for knowledge produc- tion and networking. One example of this is Mendeley, a social reference management tool. With answers from users all over the world, this study investigates the use of Mendeley, if the respondents use other social media and if all of this affects scientific communication. The aim is also to study what the respondents think about the future of scientific communication and if this can be related to current tendencies.The theoretic framework for this study is based on Leah Lievrouws research on the Cycle of Scientific Communication and the relationship between the ?Little Science 2.0?-scenario and the ?Big Science Retrench- ment?-scenario.A qualitative web based survey was conducted (41 answers) and complemented with an interview with a professor in environmental sciences.
Exkursion ? ett lärandetillfälle? : Lärare och elevers uppfattningar om exkursioners betydelse för lärande i ekologi
The main purpose of this study was to obtain insight into what students and teachers think about field trips in ecology and whether they think that fieldtrips result in increase of students? learning. Open questionnaires and half structured interviews were used to investigate this. Persons who answered the questionnaires and participated in the interviews were senior high school teachers in biology or science and high school science students. All the teachers and most of the students thought that field trips in ecology resulted in increased learning.
Att gestalta en mördare : En studie om mediernas gestaltning av Thomas Quick
Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.
Att bli utbildare : En studie av kadetters syn på hur de formas till utbildare
Background: Officers in the Swedish Armed Forces educates their soldiers in various skills and arenas. The Officers get their educational training in officer training courses conducted by the Swedish Armed Forces or the Swedish national defence college. The aim of this study was to find out how the cadets, belive that they are formed into educators, their views on the literature being used in the Swedish armed Forsces, and their views on leadership and educational science.Methods: The data for analysis were collected in spring 2010, by use of a questionnaire among cadets studying the tactical/operational program Ta/Op 07/10 at the Swedish national defence college. The respons rate was 69, 6 %.Results: The majority of the cadets thought that experience was the most important factor in becoming a good educator. Most of the cadets also thought that the literature being used by the Swedish armed forces was good, however, few cadets stated that they will use the material for reflection on their own teaching when working as officers.Conclusions: The Cadets had a positive attitude towards the educational philosphy and literature being used, but few will use the literature in reflecting on themselves as teachers.
Mobiltelefonen som social artefakt inom familjen : en studie med föräldrarna i fokus
Studies of modern communication media such as Cell Phones and so called Instant Messengers are popular today. This study focused on these modern techniques, focused on parents as a target group and on what is important for them in everyday communication.By exploratory using three focus groups it became clear that the children, and the link to them was the absolute most important thing for the parents. It became clear that this link to a great extent today exists through the mobile phone.In a following study a Mobile Instant Messenger called My Friends was introduced. It was used by two families during two weeks to see how it would change the communication within the family. The focus was to see how problems with availability were handled, it turned out that:My friends had a more obvious way of indicating availability than the Cell Phone had.
?Vad gör bibblan på Facebook?? En studie av ungdomars uppfattningar om bibliotekens marknadsföring och kommunikation i sociala medier
The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.
Vad är en framgångsrik kampanj? : En studie av branschens syn på PR- och reklamkampanjers effekter
This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.
Kvinnan, kändisen, konfliktkatalysatorn : Bilden av kändisen Anna Anka i svensk nyhetsjournalistik
The aim of this thesis was to examine how newspaper journalism represented the celebrity Anna Anka. Which roles and qualities did the media ascribe Anna Anka and in what way did the media frame her as a woman.We examined texts and photographs from two Swedish newspapers, Aftonbladet and Dagens Nyheter, 16 texts were analysed. The method we used were discourse analysis with focus on relations, identities and representation.The result showed that Anna Anka was represented in an essentially equal way in both newspapers. The image of Anna Anka seems to be multifaceted. In the texts Anna Anka becomes a symbol for conflicts that emerge in discourses regarding gender, celebrity and Swedish values.
Bibliotekariers manuella sökstrategier: en undersökning från 1994-95 på två folkbibliotek
The purpose of this Master?s thesis is to investigate how librarians solve difficult reference questions. The aim is to discuss the nature of reference work ? do librarians make conscious decisions regarding search strategies or do they rely principally on their instincts, or simply chance. The thesis is a qualitative study.
Multimedia och museer : En uppsats om förväntningar, problem och nya målgrupper
?Multimedia and museums - A thesis about expectations, problems and new target audiences? is a thesis about what it means for museums to work with multimedia in it´s public activities today. This paper also focuses on how this development is received by museum employees. Amongst other issues questions concerning new target audiences, application areas and economy is discussed. References are made to both the current discussion about new media and more traditional issues concerning museums, like authenticity for example..
Tre kärnkrafthändelser : Från händelse till publicering
I studien har jag ställt frågorna; vad är masskommunikation och hur kan den beskrivas? Vilken väg transporteras en händelse i massmedias infrastruktur? Ambitionen är att undersöka hur masskommunikationen fungerar, därför har tre specifika händelser valts ut för att studeras. Teoretiskt utgår studien ifrån ett mediefilosofiskt synsätt i en postmodern tradition med medieteori av McLuhan, Baudrillard och Bourdieu. Undersökningen har genomförts med kvalitativ fallstudie. Tre händelser har identifierats och kategoriserats i empirisk, definitiv och producerad händelse.
Barn som lever med knapp ekonomi : Förskollärares perspektiv
This study aims to find more knowledge about preschool teachers? point of view on the situation of children living in economic hardship and how it affects them at the preschool. With economic hardship becoming more frequent and common amongst families with young children we find the subject important and in need of more attention. Studies have proven the negative effects of poverty on children?s development and health and since the preschool is a big part of children?s everyday life the study aims to see what perspectives practitioners have on the issue and how they plan activities and learning situations based on the needs of these children.
Vad har det med religion att göra? : En studie om elevers och Skolverkets mål med religionskunskapsämnet
This essay examines upper secondary school pupils as well as the Swedish National Agency for Educations views on the education in subject of religion. How they describe its purpose, what content the topic should address, how the education should be implemented and what influence the pupils should have over their own studies. This to examine how the views of pupils and the Swedish National Agency of Education correlate and to analyze how it possibly can affect the pupil?s motivation. The survey is conducted by semi-forging tured interviews and text analysis in order to ascertain the pupils and the Swedish National Agency of Educations opinions on the issues.