The purpose of this study was to understand whether there is a difference in how the Swedish police work with Facebook in two municipalities with different criminal records. The methods used were qualitative interviews with the ones responsible for the Facebook-sites and quantitative content analysis of different Facebook-posts, both from members of the Facebook-site and from the police themselves.Among the theories used in this study were the ?four-step relations process? by Cutlip, Allen and Broom, theory around public relations and theory around the public sphere by Habermas.The results showed that there is a difference in how the police uses Facebook between the municipalities and one of the conclusions is that this is mainly because of the ways that the police choose to work with Facebook rather than the difference in criminal records. Another conclusion is that the police get positive feedback from the members on their Facebook-site, and that how much the police uses Facebook as a tool depends a lot on how much resources they have to spend since the ones writing on Facebook are policemen and policewomen, and that the police do not have someone who works with the Facebook-site as a primary task.Keywords: Facebook, police, social media, qualitative interviews, quantitative content analysis, authority, public relations..

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura?s fashion-ology theory, the study emphasizes the new role of the fashion bloggers in the fashion system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.    .

We have studied the effects that blogs have on the society through interviews with influential bloggers, a news director and the founder of Sweden?s largest blogprovider.Existing theoretical work by other researchers have been used as a starting point to our thesis. Via a deductive method we then proceeded to test these existing models and viewpoints on the reality.Through our research we have concluded that blogs, if they co-operate, have an agenda-setting function, and that they can affect newspapers to write about certain topics.We have also discussed blogs role as media watch dogs. Gunilla Sax, news director, questions the blog world?s ability to fully cover all media, and to deliver a systematic and just review of the media.

Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners? association Mellanskog consists to a large part of interpersonal communication, either by close vicinity contact or by phone calls. Interpersonal communication is time consuming and resource intensive. If the flow of information, communication and marketing does not function well then there is a lack of a base for development.

This master thesis is based on the sociocultural perspective. A qualitative research study was conducted to investigate children's attitudes towards reading, texts and libraries.The theoretical background is constituted by ideas from the new sociology of childhood, literacy-studies and reader-response theory.The study was conducted with 23 children, 13 girls and 10 boys, participating in focus groups.The results of the study reveal that children's literacy-activities in school are strongly influenced and limited by adults. Children's interest in pictures and non-fiction-reading do not correspond to the school institution that favors traditional media and fiction. The study also reveals a gender division between children's literacy-activities that tends to grow with age. All the children in the study regard libraries as book-houses and wished for libraries that combine activity and serenity.The thesis shows the importance of being aware of, and engage in, children's reading-interests and reading-practices if the reading stimulating activities in schools and libraries are to be successful.

"Understanding what I write" is a study of university-scientists? work concerning science-information, with the basis in Pedagogical Theory. The empirical material is collected through an inquiry and several interviews with scinentists at the ten universities of Sweden. This inquiry was done within the timeframe of November 2000 to Janurary 2001. The purpose is to find out wich methods scientists use to spread their knowledge to the society and what possibilities there are to improve these..

Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.

The aim of the study was to examine both 1) how aware teachers in a specific area are about ICT tools in teaching ; and 2) how likely teachers are to use ICT tools to reverse the trend of unmotivated students and low achievement scores . I will look for answers through the following questions:How extensive is the knowledge of the teachers on digital and social media in education? How have teachers in the past year used various social media in their teaching? In what grade does ICT-supported teaching lead to higher motivation, participation and achievement? Is there a difference between the sexes, different stages (1-3, 4-6, 7-9) and number of years in the profession in knowledge of and openness to the use of ICT in education?The method used is a questionnaire in which a number of respondents have answered a number of questions about ICT tools in teaching. Validity of the study can be said to be high when the survey has measured what it intended to measure, however, I need to be careful in draw full account of the result as the response rate is low with only 39%. In summary, the results show that there is low awareness among respondents about the methods and the digital and social tools I lift in the survey.Mainly the respondents use some of the methods and the digital and social tools in preparation for the lesson.

Det senaste året har jag arbeta med analys av digital mediehantering, digital media som ett informationsverktyg samt tekniken bakom det. ?Hur kan man göra saker mer effektivt?, ?är webb-tv något för Försvarsmakten att använda sig av i syfte att göra sitt informationsflöde mer effektivt?, både internt och mot allmänheten. Föreliggande arbete tar upp tekniken bakom dessa områden, jag försöker även förklara hur relativt enkelt det kan vara att integrera dem i en existerande organisation utan att göra dyra omorganisationer. Jag har även inventerat AMF och FM media på deras utrustning, teknik och gjort en lista på vad som är användbart och på vad som bör tas bort inför en omstrukturering. Vidare föreslår jag var en viss utrustning bör lämpligast placeras för att göra mest nytta. Slutligen handlar detta arbete om att skapa en medvetenhet om digital media, och visa exempel på vad man kan göra med denna teknik i en organisation som Försvarsmakten och AMF..

This essay deals with non-normative gender expressions during childhood. I?m using narrative theory and methods to analyze autobiographical narratives. My questions are:What strategies does the non-normative person use to deal with his otherness?Using the methodological analysis tool ?turning point?, where are the turning points in the narratives? Are their any common turning points in the various narratives?Where is the responsibility placed in the narratives for that someone does not fit in by the adults/ staff at the school/kindergarten- on the non-normative person or at the surroundings?The experiences are interpreted through theories and concepts from queer theory and gender theory.

Authors: Fanny Edstam & Joacim KettilTitle: Between Askim and Angered. A quantitative research of media's presentation of individuals in different socio-economic residential areas.Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 41Gothenburg is a city that struggles with the issues of segregation. Residential areas like Askim are poorly integrated and areas like Angered have a high amount of immigrated inhabitants. Our hypothesis, with this in mind, is that one can assume media reports from different socio economic residential areas in different ways. The assumed difference in reporting can have aneffect in the readers beliefs that an area can be better or worse than it actually is.

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

The idea to this bachelor thesis was born after carefully following the coverage of Johan Persson and Martin Schibbye in Swedish media during their imprisonment in Ethiopia from June 2011 to September 2012. Based on our interest we designed two questions to answer throughout the thesis. These are:(1) How are Johan Persson and Martin Schibbye portrayed as journalists in the discussion about them that has taken place in Swedish media?(2) How is the journalistic profession described in the discussion about Johan Persson and Martin Schibbye in Swedish media? To answer these questions we decided to analyse texts that can be defined as the genre of opinion journalism, which all came from Swedish printed media. We have chosen 16 texts to analyse which show the variety of ways to write about Persson and Schibbye in the chosen genre during the chosen period of time. Opinion journalism is what newspapers use to attract readers, as they want to supplement the news coverage with comments and analysis from ?experts?. Persson and Schibbye were imprisoned in Ethiopia in June of 2011, and weren?t released until 15 months later, in September of 2012. To analyse our material we have amongst others used theories regarding social constructionism, representation, discourse, the journalistic identity and the journalistic ideals that exist in Swedish society.

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.