This paper deals with the question of neolithisation of Southern Scandinavia. The main goal is to give an overview of three theories regarding how agriculture and livestock breeding was introduced to the Southern Scandinavia. These are as follows: the immigration theory, the socio-economic theory and the historical explanation theory. Furthermore it is investigated which theory has the most probably support in material culture. There are obvious difficulties in interpreting the archaeological material.

The aim of this study is to explore how sports journalism can include and/or exclude athletics from a national community. This study put emphasis on finding patterns from articles by Swedish sport media on non-ethnic Swedish athletics. The theories central to this study are ethnicity and nationalism, as these concepts contain reflections on why certain groups of people are excluded and/or included. Norman Faircloghs critical discourse analytical model has been selected for the study method that analyzes texts in three levels: the text level, discursive practice and social practice. Four non-ethnic Swedish athletes have been chosen to explore how they were portrayed in the media.

Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is suitable for a two way communication model has its difficulties and risks as well as its opportunities. Opportunities in the sense that the campaign can become a viral, a Word of mouth and create a Buzz, which will reach potential customers, to a bigger quantity for lower costs, with a message that will make a different impact from the types of commercial messages we are used to. Risks in the sense that the message, if not properly aimed and phrased, can be turned overnight into something that humiliates the company and possibly harm its brand.The difficulties in creating such a campaign is to create something that will catch people?s attention, discuss and forward it, while at the same time avoid getting hurt.We aim to describe the internet from a cultural context, and from that point of view explore the types of misunderstandings which often seem to happen when a corporate message is created and sent out in social media, how to avoid putting the image of a company in danger when doing this, and examine if there is ways to know how the message will be received.

The aim of this study is to investigate how the five biggest football clubs in Gothenburg are framed in the local newspaper G?teborgs-Posten. Gothenburg has five clubs in the top two tiers of swedish football (IFK G?teborg, Gais, BK H?cken, ?rgryte IS och Utsiktens BK), which makes them unique compared to other swedish cities. Many of the clubs also have a long history, being some of the oldest in the country, making supportership of the clubs a big part of the identity of many citizens in Gothenburg.

IntroductionIn this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. In this study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page. Purpose and research questionsThe purpose of the study was to gain a deeper understanding of how a large Swedish company as IKEA has chosen to use social media and how it's perceived by them. We also intended to find out how IKEA Sweden uses social media in their daily work and how the company communicates through this media channel.

SammanfattningVi har undersökt ett antal grundskollärares syn på användningen av digitala läromedel och läroverktyg i undervisningen. Vårt syfte med undersökningen är att synliggöra lärarnas uppfattningar om digitala lärresurser genom deras didaktiska val. Som undersökningsmetod har vi använt oss av intervju. Informanterna har alla en positiv inställning till den digitala resursundervisningen. De anser att det är ett konkret och perfekt verktyg för att nå så många elever som möjligt i undervisning.

The aim of this study is to illuminate images and discourses, in which media describe people with disabilities. The purpose of the study will be fulfilled, by answering the following questions: Is it possible to discern categories of how people with disabilities are described in the media and is it possible to find associations to handicap models? We have chosen to focus on how media describe people with physical impairments and have made a content analyses of articles, based on the theoretic aim of this study, social constructionism, handicap models and earlier research. Underlying the analyses, are six articles from two Swedish news papers. The results of our research are divided in three categories: assumptions which are taken for granted, hidden meanings and contradicted categories.

Social media has today reached a level of maturity similar to the Internet in the beginning of the millennium. More and more people get involved both on a private and professional level and companies are starting to realize the need to keep up with the new online behavior of its target groups. The Investor Relations(IR) function has for a very long time been carried out by writing reports and press releases, but maybe as times change so will the tools needed to communicate the IR-issues for the companies? The purpose of this paper was to examine the views on and involvement in social media for IR-purposes at the four main banks in Sweden: Nordea, SEB, Handelsbanken and Swedbank. The study was carried out in the form of a qualitative case study in which the banks were analyzed separately with the help of Davids and Venkateshs TAM2-model(2000) and also analyzed against one another.

I denna studie testas tio hypoteser som relaterar till finansiell teori för att se hur väl teorin kan förklara skuldsättningsgraden i små börsnoterade bolag. De teorier som testas är avvägningsteorin (trade-off theory), hackordningsteorin (pecking order theory) samt teorier relaterade till asymmetrisk information och agentkostnader. Testen genomförs med multipel linjär regressionsanalys och de undersökta bolagen är samtliga bolag med färre än 200 anställda på tre av de mindre börslistorna i Sverige. Resultatet visar stöd för åtta av de tio undersökta hypoteserna och är i flera avseenden tydligare än i tidigare studier som testar onoterade små bolag eller ett bredare urval av bolag..

The purpose of this study was to examine how a local newspaper, Landskrona Posten, describes the youth that commit crimes. More specifically the aim was to see what kind of discourse the newspaper had about the young criminal and to see if that picture could create and confirm stereotypes. The theory and method used in the study is a discourse analysis. The study was based on nearly seventy articles that were published in Landskrona Posten in 2006. Three items were identified in the newspaper's description of the youth.

Jag följer bl a en debatt om bloggfenomenet och analyserar den utifrån upplösningen privat/offentligt. Jag granskar en mängd artiklar om bloggar för att se om man kan hitta generella tendenser i hur de omnämns. Lite jämförande textanalys av ledartexter och bloggtexter får jag också plats med..

I denna rapport görs en kartläggning på uppdrag av Sidas kommunikationsavdelning hur organisationen arbetar i dagsläget med rörlig media. Utifrån detta tas förslag fram på förbättringsområden och strategier för Sidas fortsatta arbete med rörliga medier. Rapporten är tänkt att bidra till underlag för framtida planering och beslutsfattande kring rörliga medier.Bakgrunden till studien är att kommunikationsavdelningen på Sida har märkt en ökad efterfrågan på rörlig media som kommunikationsmetod. I dagsläget är det främst tre typer av rörlig media som tagit fram hittills; filmning och direktsändning av seminarier, videointervjuer med experter och kända personer och en videoserie med namnet ?Människan i centrum?.

  The use of social media has increased in recent years and has become a part of everyday life.  Through  the  use  of  social  media  grows  new  opportunities   for  constructing  ones identity, this enables individuals  to selective self-presentation.  The social media trend has gone from largely consisting of a linguistic communication  to become directed towards a more visual form of communication,  this encourages individuals to be more visual in their self-presentation.  This study aims to create an understanding  of how individuals  present their  identity  through  visual  self-presentation,  more  precisely  via  Instagram.  Previous research  has  shown  differences  between  men's  and  women's  use  of  social  media.

Denna studie behandlar frågor om media, ideal och ungdomar. Media har stor betydelse i dagens samhälle och förmedlar bilder av utseendet som skapar olika ideal. Ungdomar är mer mottagliga för dessa ideal eftersom de befinner sig i en period i livet när de försöker finna sin egen stil. Syftet med studien var att undersöka hur tv presenterar utseendet i de tv- program som ungdomar tittade på. Vi genomförde en mindre enkätundersökning som visade att ungdomarna såg mest på tv-programmen Idol 2005, Vänner och OC.

Kroppsmissnöje är mer utbrett hos kvinnor än hos män visar tidigare studier (Feingold & Mazzella, 1998) men även män börjar bli kroppsmissnöjda (Cash, Morrow, Hrabosky & Perry, 2004). Detta undersöktes tillsammans med självkänsla och kroppsjämförelse hos män och kvinnor och även de som har partner eller är singlar i ljuset av Social Comparison Theory och Cognitive Dissonance Theory. 133 personer testades med Body-Esteem scale, Figure Drawing Rating Scale, Self-esteem Scale och Universalistic Social Comparison Scale. Resultatet indikerar att båda könen är relativt nöjda men kvinnorna är något mindre nöjda med utseendet med sin kropp. Studien visar även att kvinnors idealbild är en smalare kropp medan männens idealbild är en muskulösare kropp.