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6304 Uppsatser om Media strategies - Sida 59 av 421
Business & Borsjtj : Att etablera ett företag på den ryska marknaden
The aim of this thesis is to map important strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian market. The Russian market is today considered to be an emerging market. Within this study several areas of theory connected to entering new markets have been touched upon. These areas are market analysis, relationships and networking, internationalization processes, distribution chains, export issues and finally cultural distances. The empirical data for this thesis were collected through qualitative interviews.The results that arose when analyzing the theories combined with the empirical data pointed towards five strategies and factors of importance.
Föreställningar kring tiggeri och tiggare : En diskursanalys av artiklar i Dagens Nyheter mellan dec. 1998 och dec. 2013
Tiggeri och tiggare är idag ett omtalat fenomen som berör människor på olika sätt. Hur människor bildar sig en uppfattning kring ett fenomen kan många gånger avgöras av hur media framställer fenomenet. I denna studie presenteras en analys kring hur tiggeri och tiggare framställs i media över en längre tidsperiod. Materialet består av 30 artiklar publicerade i Dagens Nyheter under perioden december 1998 ? december 2013.
Media, IT och IKT i undervisningen : Främjande eller hämmande?
Uppsatsens syfte är att undersöka vad lärare och pedagoger anser om effekterna av media, IT och IKT i undervisningen. Främjar eller hämmar det elevernas kunskapsinhämtande och vilken påverkan har den tekniska tillgången på elevernas skriftspråk, det vill säga hur mycket påverkas eleverna av det språk som förekommer i andra informella kontexter så som textmeddelande (sms) via telefonen, bruket av chattspråk samt de bloggsidor som de regelbundet besöker. Den variant av tillvägagångssätt jag har valt att grunda undersökningen på är av kvantitativ form. Påverkas elevernas skriftspråk något av den IT som förekommer i undervisningen idag och åt vilket håll i så fall? Som en parallell så pekar tidigare undersökningar på att eleverna vidgar språket med hjälp av den teknologi som går att tillgå i dagens undervisning.
Svenska tidningars bild av socialt arbete : En kvalitativ studie
Syftet med denna kandidatuppsats är att undersöka vilka faktorer som kantänkas ligga bakom medias sätt att skriva om socialt arbete, på vilket sätt media skriver om socialt arbete utifrån hur tre svenska tidningsgenrer speglade det sociala arbetets profession åren 2002 och 2012 och vad detta kan tänkas ha för påverkan på läsarna och det sociala arbetets profession. Metoderna som används i undersökningen är en kvalitativ innehållsanalys och en diskursanalys. Materialet begränsas till artiklar publicerade i Sverige åren 2002 och 2012, från en national-, en regional- och åtta landsortstidningar. Faktorer som kan tänkas ligga bakom tidningars sätt att skriva om socialt arbete kan kopplas till att media använder sig av ett stiliserat berättande med bestämda roller. Socialt arbete får rollen som den starka myndigheten med makt över de svaga.
"Hur dricker du?" : En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.
Hur belönande kan det va liksom? : Tidningsläsares förståelse av biomedicinska förklaringsmodeller av beroende
Genom att framställa vissa fenomen som viktiga och samtidigt exkludera andra har media en stor inverkan på hur vi upplever nyheter, exempelvis om forskning. De senaste decennierna har biomedicinsk alkoholforskning tagit allt större plats i nyhetsmedia, framför allt i artiklar som rör hälsofrågor. Forskningens inträde på arenor i individers vardagsliv är intressant, dels för att det kan öka informationsflödet från forskare till samhällsmedborgare och dels för att en ytterligare dimension ? forskningen ? läggs till sammanflätningen av samhälle, media och människa. Syftet med uppsatsen är att analysera hur tidningsläsare tolkar biomedicinsk alkoholforskning skildrad i media, och vilken betydelse detta har för deras förståelse av (alkohol)beroende.
Hora, Madonna eller Projektör? : En kvalitativ semiotisk studie med fokus på hur svenska framstående politiker förhåller sig till traditionella genusstereotyper på Instagram
Historically, men have always had a superior position over women, which has beenportrayed in all kinds of media representations. Visual communication is an importantpart of our daily life since the reality is reflected through images. The development ofthe Web has led to increased interaction opportunities, and new ways to communicate,mainly through pictures. Politicians have embraced this and use social media as a partof their daily work. They also use social media to portray themselves from a morepersonal angle, which has created a higher interest for their personal life.
Hur organiserar forskare sitt material? : Personlig informationshantering i en vetenskaplig forskningsmiljö
The domain of this thesis is Personal Information Management (PIM) which is a sub-domain to human-computer interaction (HCI) that specifically concerns the interaction between human and information. The purpose of the study is to make an exploration of information management in a scientific research setting, to study which tools and strategies for information interaction that are used in the context and to suggest possible improvements of today's practices. Three in-depth interviews with scientific researchers have been conducted followed by a qualitative analysis of the results. The results show that there are great variations among the three respondents and that there can be distinguished as much as 15 different dimensions that when put together forms a unique PIM profile for each individual. The recommendation following this is that tools for PIM have to allow a high degree of individualisation.
Near Field Communication : En studie om NFC-teknikens möjliga användningsområden och utveckling inom sociala medier
In this report we examine the NFC (Near Field Communication) technology as far as the development has come until today. We adress different use areas and explain the technical funcionality. By using data collection methods as a specialist interview and also a survery we want to detect potential risks and safety-issues in implementation of the new technology. Our main-focus in this report is to examine how NFC can play an important role in the developement of social interaction and social media. By compiling our data and research materials we will analyze and present a report conslusion.
?Som en alien i ett par för små skor?En kvalitativ studie om hur missbrukare upprätthåller sin värdighet
Aim: The aim of this study was to examine whether addicted in society maintain their personal dignity. Many studies about this issue have beenfocused on how hard it is to be an addicted, but few have focused on how an addicted handle this situation. Our preconception before this study was that addicts are a stigmatized group not treated with dignity. With this as starting point, our aim has been to let the addicted with their own words describe how they handle their situation and witch strategies they use to uphold their dignity.Method: A qualitative approach is used; we have condicted five semi structured in- depth interviews. The information we have obtained through interviews, we have in the analysis weighed against the theories we believe are relevant to our preconception.We have then categorized the collected information after those themes we found central in the interviews and which we have found can be related to the main questions of this study.Result: The results show many strategies about how people with drug- and alcohol abuse handle their situation.
Hantera medborgarrelationer via Facebook : Karlstads kommuns kommunikation före, under och efter en kris
In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.
?På en femgradig skala så tycker jag en fyra? : En kvalitativ studie om turistföretags syn på marknadskommunikation, mediekanaler & målgrupper
Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.
Genus och olika kunskaper i geografi. : En studie om förhållandet mellan ett antal elevers uppfattningom sina kunskaper i geografi,och deras olika lek- media- och resvanor.
SammanfattningSyftet med uppsatsen var att undersöka vilka uppfattningar flickor och pojkar hade om sina kunskaper i geografi. Utifrån att allt som vi som individer möter påverkas våra kunskaper, har jag studerat om det fanns något förhållande mellan geografiska kunskaper, lek-, media- och resvanor och kön. Det empiriska materialet utgår från en enkätundersökning utförd på fyra klasser i årskurs nio. Eleverna fick besvara frågor om sina lek- media- och resvanor och frågor på natur- och kulturgeografi med antagandet att de tillgodogjort sig mål att uppnå i geografi. Analysen av resultatet, med utgångspunkter i beräknandet av chi2-värdet och i genuskontraktet och genussystemet, visade på att en kvalitativ skillnad mellan pojkars och flickors lek- och mediavanor reflekteras i deras geografiska kunskaper.
GI-metoden ? bluff eller vägen till ett hälsosamt liv? : En studie om hur medier marknadsför hälsobegreppet Glykemiskt index
AbstractTitle: The GI- method ?bluff or the path to healthy life?Number of pages: 41Tutor: Lowe HedmanAuthor: Annika WestlundCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communications Studies CPurpose/Aim: The aim of this essay was to investigate how the site GI viktkoll describes glycemic index on their website. The intention was also to investigate how the media presented GI through articles and how they used doctors and dieticians to appear trustworthy. Another aim was to investigate what effect GI viktkoll could have on its readers.Method/Material: I have chosen a qualitative method where I did a discourse analysis of the articles which were presented on the GI viktkolls website during a period of three weeks. This was my main method in the essay.
Konflikter -En kvantitativ studie om effekter av konflikter och konfliktstrategier på arbetsplatsen.
A quantitative study was conducted with the aim to investigate whether
individuals use a specific conflict strategy when they are in a task conflict
or a relationship conflict in their workplace. The study also examined whether
individuals experience positive or negative effects of a task conflict or a
relationship conflict when a specific conflict strategy have been used.
Previous research explains the effects of task conflicts and relationship
conflicts at the workplace (De Dreu, 2008) Likewise lifts the effects of the
conflict strategies interaction, avoidance, and power and coercion (Hoerr,
2005; Meyer, 2004; Trudel & Reio Jr., 2011). However it does not tie together
what the conflicts and conflict strategies have for effects together. This also
means that it is impossible to discern if there is a strategy that is
frequently used in a specific conflict type.
The study group consisted of 62 participants from different workplaces that
responded to a survey.