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6304 Uppsatser om Media strategies - Sida 21 av 421
?Auf Deutsch bitte? : Högstadielärare om undervisningsmetoder som främjar muntlig kommunikativ förmåga inom tyska som andraspråk
Title: How do you get a pupil from Year 7-9 in secondary school to communicate in German? Five high school teachers views on how to develop pupils oral communicative skill within the German language The aim of this essay is to explore Swedish secondary school teachers, from Year 7-9 in the German language, opinions regarding which work models and verbal strategies that are used and taught in order to foster the pupils oral communicative skill in the classroom. To achieve this aim, semi-structured interviews with five teachers are used.The results show that the teachers find that they encourage the pupils to speak German through creating possibilities for them to practise their oral language skills. The teachers also emphasize that they believe that alternating assignments in groups or pairs, where the students get the chance to be creative, activates the pupils to speak German the most. They also express an awareness for the fact that open or information questions encourage the pupils to use their creativity and speak more German.
Har Expressen fått pippi? : En kritisk diskurs analys av Expressens rapportering kring fa?gelinfluensa
AbstractTITLE Birdflu in the press ? a critical discourse analysis on the tabloidnewspaper ExpressenAUTHOR Per VågebrantSUPERVISOR Malin SveningssonPURPOSE The purpose of this essay is to find out how the Swedish tabloid newspaper Expressen writes about the birdflu H5N1. To be more precise the purpose is to find out how the discourse is constructed. The Birdflu or H5N1 witch is its real name is something that could affect us all, yet very few people know a lot about it. To achieve this purpose I constructed one primary research question:o How has Expressen, in the public media discourse, treated the phenomena we know as the birdflu?This primary research question holds three more specified research questions:o What does Expressens discourse about the birdflu look like?o What actors are participating in the articles?o Why does the discourse look like this?THEORY The theory chapter of the essay contains four different parts.
Sociala medier - Ett framgångsrikt verktyg för offentliga verksamheter? : En kvalitativ studie av hur verksamheter som riktar sig till ungdomar och unga vuxna använder sig av sociala medier.
Social media is used widely around the world by millions of people every day. In this report an analysis has been made of how organisations that are directed towards marginalized adolescents and young adults, are using social media in their working processes. The data has been gathered through qualitative interviews and case studies of three organisations, which are in different stages in their use of social media. The results from the study indicates that every chosen organisation wants to use social media applications for the same purpose, which is to be available where their target audience is situated, but their progress is reduced by elements such as priority, lack of knowledge and time..
MOTIVATIONSORIENTERING, COPINGSTRATEGIER OCH STRESSORER BLAND MOTIONA?RSIDROTTARE PA? GYM
The purpose of this study was to identify exerciser athlete?s motivational orientation, coping strategies used and stressors that primarily is perceived in gym training. The study also studied gender differences in relation to motivation orientation, coping strategies and stressors. A survey was conducted with a quantitative design. The study included 118 participants (43 women and 75 men) aged 18 - 42.
En studie om Varumärken i media - Hur ska GävleTidningar förhålla sig till Arbetarbladet och GefleDagblad?
Syftet med denna uppsats är att undersöka varumärkesproblematiken i denna dubbla konkurrens- och samarbetssituation..
Den relativa arbetsförmågan : En undersökning av begreppet arbetsförmåga i sjuk-,arbetslöshets- och arbetsskadeförsäkringen
This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.
Inramning av klimatförändringar : I svensk dagspress 2012 och bland unga vuxna
Something that all people have come across and more or less experienced is climate change. Climate change in itself is a very complex problem since there are no borders between countries that can stop the problem. The link between science and the public is largely in the hands of the media, since the media play an important role in defining environmental issues and to inform the public about research findings. In recent years, reports from the media showed a slightly skeptical and uncertain picture of this problem. This is despite the largely prevailing consensus among climate scientists that there is an anthropogenic climate change.
Hälsosamhället: En kvalitativ studie av medias påverkan på människors livsstil
Hälsa och sättet man valt att leva sitt liv på ligger i fokus i vårt samhälle idag. Detta väckte mitt intresse att studera vilken påverkan media har på vår livsstil. Media har en inflytelserik position när det gäller människors inställningar och kunskaper i området hälsa och livsstil. Mitt syfte är att få en förståelse för hur människor påverkas av medias rapporter om livsstil samt att ta reda på om media kan motivera till ändringar i människors livsstil. Frågeställningarna jag kommer att söka svar på är; Hur fungerar medias påverkan av människors livsstil? Vilken betydelse har media när det gäller val av livsstil? Det är en kvalitativ studie där jag valt att genomföra intervjuer vid insamlandet av min empiri.
"Alla känner alla" : En studie om musikbolags relation till media
The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.
Vem är du? : En studie om företags granskande av Facebook profiler
Title: Who are you? A study on companies reviewing of Facebook profiles. Social media has opened up new possibilities in recruitment situations in forms of background checks on social networks such as facebook. Even though there are many advantages, there are few recruitment workers who choose to embrace the possibilities with social networking..
"Om motorn är trasig spelar det ingen roll hur mycket bensin man fyller på" En studie av biståndets effekter på det civila samhället i Tanzania
Tanzania is today one of the greatest aid recipients in the world, but still - after over 45 years of huge amounts of aid - one of the poorest and least developed countries. How can that be? Civil society is said to benefit the democratization process, but has not succeed in Tanzania. Has the extensive aid had any impact? Our purpose is to investigate this set of problems.We are using theories concerning civil society and aid in general, and the theoretical framework developed by Hadenius and Uggla ?Making Civil Society Work, Promoting Democratic Development: What Can States and Donors Do??, in particular.
I berättarens grepp : En narratologisk studie av feministiskt medvetandehöjande romaner från 1970-talet
This thesis concerns the feminist consciousness-raising novel of the 1970s. The aim of the thesis is to examine narrative strategies which, according to the consciousness-raising practice, are adapted to enlighten the political aspects of the personal. The focus is both on strategies that address the protagonist and on those that address the reader. I also examine in which way the use of these strategies is dependent upon ideas of class and gender.I find that the narrative situation, in this case the relationship between the protagonist and the narrator, is central to the use of the consciousness-raising narrative strategies. In Anna-Lisa Bäckmans Fia i folkhemmet och Fia med manifestet, the protagonist Fia is positioned as an oppressed working-class woman, which results in a narrative situation that gives the protagonist a limited space of action and that gives the narrator the power to interpret the experiences of the protagonist.
Sant eller falskt? : hur skildrar de nätbaserade media SANA, BBC och CNN händelserna mellan 1.4. och 18.4.2012 i Syrien?
This essay will try to analyze how Syria?s official news agency, SANA, describes events taking place in Syria in the days between 1.4 and 18.4.2012. This will be contrasted with how BBC and CNN describe the events. These other two news agencies were chosen, because they represent media from democratic countries in Europe and the USA. This rebellion became a full scale civil war over time.
"Man vill ju se bra ut" : En kvalitativ studie om ungdomars syn på sociala medier
This thesis examines young people's thoughts about their presence on social media. With asocial constructive approach the study focused on how young people think and act on socialmedia in relation to constructions of gender and normality. The analysis is based on fourgroup interviews with 13-year old boys and girls. The theoretical approach is based partly onsocial constructionism where discourses and ideas of normality are identified and analyzed.Erving Goffman's theory of social interaction was central to illustrate how young peoplepresents themselves based on the prevailing discourses. It is clear that they adjust theirrepresentations of themselves depending on the context.
Implementeringsarbete i den svenska grundskolan
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.