Sökresultat:
6304 Uppsatser om Media strategies - Sida 2 av 421
?Jag tyckte det var la?skigt sa? jag blockerade honom? : Teknikens betydelse fo?r tilla?mpning av motstrategier vid bemo?tande av kra?nkningar pa? na?tet
Instagram is one of the most common used social media platforms among teenagers today. It is not only one of the most common used social media platforms, but as well one of the most common places where cyber bullying takes action. By using focus groups, netnographic studies and a questionnary we investigate the meaning of technology regarding how the bullying on Instagram takes shape and the strategies used by teenagers to handle cyber bullying.Our research shows five different ways that cyber bullying takes shape and ten different strategies implemented to handle those. The findings are compared with previous research. The ten different strategies are then discussed from aspects that are found to have a big influence on how those are implemented: gender, knowledge, experience and awareness, presence of parents and other relatives, personal experience, trust in the technical solutions and the weaknesses of those. .
Återhämtningsprocessen hos en svensk livsmedelsproducent efter ett allvarligt produktfel : En studie av Findus hantering av ?Hästköttsskandalen? under våren 2013
This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.
En studie om ett bibliotekssamarbetes gemensamma arbete kring resurser : HelGe-bibliotekens resursfördelning
This bachelor thesis explores the library collaboration "HelGe-libraries" goals, guidelines and strategies for their resource sharing of library books and digital resources. The questions asked were: What does the resource sharing look like when it comes to media and services? What goals and guidelines do they have for the resource sharing? What common strategies do they have for the resource sharing? What challenges have they encountered with resource sharing and how have they dealt with them?The theoretical framework consists of Jennifer Rowleys theory of innovation strategies for libraries and Rosabeth Moss Kanters theory on the art of alliances. The method used to collect material was interviews and document analysis. Four informants were interviewed.My study concludes that the "HelGe-libraries" has formulated goals for their resource sharing and that the resource sharing is connected to their goals.
Sjuksköterskors hantering av stressfyllda situationer i arbetet/ Nurses dealing with work related stress
Background: The majority of nurses experience work relatedstress, which can lead to a negative impact on patient care. Thestress can be handled by coping strategies. Aim: To illuminatecoping strategies among nurses experiencing work relatedstress. Method: The study has been accomplished as aliterature study, with a systematic review of scientific articles.Findings: Following coping strategies appeared: problemsolving, long-term strategies, passive strategies, leisurestrategies, social support and mental strategies. Conclusion:Awareness of coping strategies for dealing with work relatedstress, can lead to improvement in patient care..
Strategier för lärande : Lärares förståelse och användning av strategier i språkundervisning i årskurserna 4-6
This research paper has the aim of examining Swedish and Australian teachers? knowledge base and use of learning strategies in their language classes. After conducting qualitative interviews, the interviewees? answers are tabled to corresponding descriptions of how strategies are communicated in current curricula of the two countries. The answers confirm that teachers? understanding of learning strategies partly agree with previous research on strategies.
Rörelser i den mediala offentligheten - En studie av de nya sociala rörelsernas mediebild under protesterna i Göteborg juni 2001.
This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular Media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..
Att twittra sig till framgång : En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.
AI för Hive
Strategies for the board game Hive was implemented and evaluated in this project. The report covers the rules as well as the system that was implemented in order to build strategies. The strategies are evaluated based on how they perform against each other. Two search algorithms were implemented: Minmax and Alpha-Beta Pruning. Alpha-Beta with depth 4 had the best performance against other strategies as well as in individual tests..
Strategies for social customer relationship management : the case of social media in the Swedish food industry
Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication.
The objective of this project is to investigate how social media can connect the farmer to the consumer.
Varumärkesvård i tider av kris : En fallstudie om återhämtning till följd av ett produktfel
This study is about how a swedish brand within the food industry that experiences a crisis following a product failure. It focuses on three areas following the crisis and these are crisis management, recovery strategies and brand management. This study seeks to explain how these areas interact in relation to massive exposure to mass media and how they interact restore the brand's potential loss of reputation. This study was conducted as a case study with a deductive and qualitative approach. The data gathered to this study was mainly based on newspaper articles and complemented with semi-structured interviews with twelve local retailers of the brand..
Hur får du en student att lyssna? : - En studie av Academic Works kommunikation mot studenter
ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.
Teknologi, Pedagogik och Ämne : En policystudie om hur nationella mål för IT i skolan transformeras till kommunala IT-strategier
Today there is a large consensus about the importance of Swedish schools providingconditions enabling students to develop the ability to manage and learn through information technologies (IT). The goal of this study was to describe and examine how national education goals for the use of IT transformed into municipal IT-strategies for the school. A content analysis was conducted of thirty-eight municipal IT-strategies collected from Swedish municipal websites on the Internet. The content in the municipal IT-strategies was compared with the content in both the Swedish education act and the national curriculum. The results showed that the content in the Swedish education act and the national curriculum in fact was translated into municipal IT strategies, but that the range of strategies concerning technology, pedagogy and content in relation to IT was broad.
Can we do it in Sweden? Yes we can! : En studie om politisk kommunikation i de sociala medierna inför riksdagsvalet 2010
Purpose The purpose is to analyze the parliamentary parties political communication in the social media channels before the election 2010.Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to that two more interviews were done with social media expertsTheoretical perspective This essay is based on two-way communication and communication strategiesConclusions The parliamentary parties use social media as a complement to traditional media. The purpose is to create dialog and to minimize the gap to the voters, but in many ways it is being used as a one-way communication channel. The parliamentary parties are trying to use the social media channels in Swedish conditions, but in many ways they try to imitate an American used strategy..
Socialarbetares syn på institutionell påverkan i arbetet med unga lagöverträdare
The aim of this study is to increase knowledge and understanding regarding which institutional demands can be identified by social welfare secretary?s in their work with juvenile offenders. The study uses organizational theory to try and find different institutional strategies that social workers use to handle such demands. The study takes a qualitative approach and consists of six semi-structural interviews with social welfare secretary?s who work with juvenile offenders.The results of the study show how institutional influence comes from various organizations and institutions such as media, legislation as well as the police and justice system.
Social mediestrategi - En studie om medarbetarens roll vid agerande i sociala medier
Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.