Purpose/Aim: The comprehensive purpose is to study how the political journalism is framed, and how the party leaders, with focus on the authority, are constructed in the press.Material/Method: Firstly 84 articles articles printed in the swedish newspapers Aftonbladet, Dagens Nyheter and Svenska Dagbladet have been analysed. Secondly, a textual analysis by means of a critical discourse analysis.Main results: Media are inclined to frame politics as a game or a strategic race. The partyleaders are ascribed authority in different ways. This ascribed authority can also be deconstructed.Key words: Media and politics, party leader, discourse, democracy, framing theory.

The purpose of this study is to compare social media's role in the proactive crisis communication planning in two administrations, two companies and two non-profit organizations. A qualitative comparative study method has been used and people familiar with social media and crisis communications work from each business has been interviewed. The interviews have been transcribed and analyzed to discover the opinions and reasoning about how businesses work with proactive crisis communication and the role they give social media. The interviews were analyzed based on selected theories and previous research in strategic crisis communications, where issues management and crisis communication plans have a significant role. Also research on the pros and cons of social media and crisis communications channels have been used.

Discussions of structural racism has now moved to the forefront of the Swedish society, and many researchers have sought to understand what form it takes, how it is manifested, how it is exploited and challenged. At the core of this debate we find the media, and its logic embedded with mechanisms of simplification and polarization.Media is our key source of knowledge and information, why it also affects our norms, beliefs and preconceptions. Media thus has the power to mediate, amplify or challenge how we conceptualize the world, and subsequently our (unconscious) racist beliefs.To investigate how media content is influenced by underlying colonial or racist assumptions and stereotypes thus becomes a way to investigate our understanding of reality.In accordance with postcolonial thought, structural and symbolic racism is embedded in language and hidden in images, and surface in the form of domination and feminization, and the portrayal of the subaltern ?Other? as passive and irrational.This paper thus departs from postcolonial theory and media logic to undercover hidden patterns of structural, symbolic and historically contingent racism in one of Sweden?s most prominent in-depth foreign TV-magazines, namely Korrespondenterna.Adopting Critical Discourse Analysis (CDA), this paper explores to what extent racist and colonial stereotypes are reproduced and/or challenged in Korrespondenterna?s representation of Sub-Saharan Africa.In line with postcolonial theory it is found that historically contingent racialized stereotypes are prevalent in Korrespondenterna, and that tendencies of portraying Africa and Africans as passive, feminine and irrational are prevailing.It is thus argued that media logic, imbedded with mechanisms of simplification, polarization and intensification, contributes to the use of colonial stereotypes in media, and thus to the mediation of structural and symbolic racism..

Abstract Our intent with this study was to find out what changes have been made during the last 30 years in the way that the media reports from certain events. We choose to study the world of football and specially the Swedish national team and it?s relationship to the Swedish television medium in the World Cup of 1974 and the World Cup of 2006. The study mainly focuses on the differences in commentary and in the production from both of the championships. We used Keith Selby and Ron Cowdery?s book How to study television and Mats Ekström and Lars-Åke Larsson?s book Metoder i kommunikationsvetenskap as tools to analyze the games we watched. The result showed that there?s been a lot of changes media wise between the two championships.

Sit, Eat, Drink, Talk, Laugh ? Dining and Mixed Media, is an exploratory study of qualities in everyday life and challenges people to enjoy the qualities of mundanity. Seeking inspiration in ethnographic studies, field work was conducted in domestic settings, returning an extensive body of material to work from. The study challenges people to absorb the moment, reflect and enjoy, rather than pacing through a lifetime, with a constant focus on the future instead of the present. This work takes a starting point in food and dining as a social activity, where interactive sound and a reference to online social media is explored through two interventions.

Bakgrund: Media är idag en av övervakarna inom bolagsstyrningen och forskning visar på att det är den viktigaste övervakaren för att förmedla information till allmänheten. Det finns dock tvetydig och motsägelsefull forskning kring effektiviteten i medias övervakning, då det kan finnas incitament till att inte rapportera på ett opartiskt och oberoende vis. Denna studie kommer granska medias rapportering, för att öka förståelsen för dess rapportering och huruvida det är en fungerande övervakare eller inte.Syfte: Att öka förståelsen kring om media fungerar som en övervakare inom bolagsstyrning och i sådant fall hur.Metod: Studien har en deduktiv forskningsansats där vi genomfört en komparativ flerfallstudie bestående av medias rapportering från fem svenska företagsskandaler, där rapporteringen hämtats från fyra av de största tidskrifterna i Sverige. Det empiriska underlaget har analyserats med hjälp av en analysmodell som beskriver stigmatiseringsprocessen och denna har underlättat behandlingen av det insamlade empiriska underlaget.Resultat: Studien visar på tendenser att media fungerar som en övervakare i en svensk bolagsstyrningskontext, då dess rapportering överensstämmer med de kriterier som en övervakare bör följa..

The essay is dealing with the different tensions in hiphop created when appearing in Swedish media. With the teoretical aspect of "the Other" as a tool, the authors of the essay has tried to find out how the "hiphopper" is pictured in swedish written media within the timeframe of 19??-??. We are also discussin the different aspects and importance of autenticity, etnitcity and geografy in regards to the "hiphoper" as "the Other"..

Title: Digital christmas greetings - the viral communicators, public sphere and democracy(Digitala julhälsningar - de virala kommuniktörerna, offentligheten och demokratin)Number of pages: 41Author : Anna-Sara TorgnysdotterTutor: Ylva EkströmCourse : Media and Communication Studies DPeriod: Spring, semester 2010University: Devision of Media and Communications, Department of Information Science,Uppsala UniversityPurpose: The purpose of this study is to see if social media could be an arena for the usersto increase democracy and the public sphere. Studying the role and possibilitys of the individual.Is there a space for any one to act and debate?Method: A qualitative analysis based on interviews with ten users of social media - viralcommunicators. They were discussing public and private sphere, democracy, norms andbehavior in social media.Theoretical platform: The theoretical basis has its roots in sociology: Ervin Goffman´sidea on self-presentation and social interaction, Manuel Castels´ theories of the networksociety and Jürgen Habermas idea of the public spehere.Main result: The viral communicators are ambivalent in their use of socialmedia. They are users because they want to be but also because they feel forced to - professionalor private.

Title:Employer Branding ? Medias Influence on Vattenfall?s Employer Brand (Employer Branding ? Medias påverkan på Vattenfalls arbetsgivarvarumärke) Purpose/Aim:The aim of this study is to examine how a negative media image influences the Employer Brand of the Swedish company Vattenfall. First of all I will examine if Vattenfall have a strong Employer Brand and then if the media image have any influence over the Employer Brand. My hypothesis is that Vattenfall?s Corporate Culture is a big part of the Employer Brand and because of that negative media images has no power to influence on Vattenfall?s Employer Brand.

Jag är bland de första studenterna som genomgått en utbildning med huvudämnet Kultur Medier och Estetiska uttrycksformer. Syftet är att undersöka hur relevanta mina mediekunskaper är för verksamheten ute på skolorna. Jag har gjort ett medieprojket i en åk 2-3. Min frågeställning är: Hur kan styrdokumentens direktiv om medieundervisning omsättas i praktiken? Jag har använt mig av enkät, video, intervju och dagboksanteckningar som metodunderlag.

This case study examines the new media presentation system in Alby public library. The aim is to explore if the contemporary Zeitgeist, wich according to the sociologist Zygmunt Bauman, could be described as liquid modernity, has affected how the system was formed. The purpose is to find out how that would affect users and staff of public libaries of the contemporary. Interviews were conducted with the library staff, and plans and documents concerning the media presentation system was examined.The empirical part of this thesis starts with a study of the process that resulted in the new presentation system while the second part examines the system as such. I discovered that both the media presentation system, and the process which preceded it, contained aspects that could be traced to liquid modernity.

With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Drug related messages in antidrug campaigns and music related media -A qualitative study about young people?s perceptions Youth are exposed to both promotional and critical drug and alcohol messages in their daily media consumption. The purpose of this study is to examine how youth perceive anti-drug campaigns and drug-promoting messages in music-related media. The empirical material consists of qualitative data, including a focus group and two individual interviews, consisting of youth between the ages of 18 and19. One main finding is that young people perceive anti-drug messages differently, yet they are virtually unanimous about what makes such messages effective.

Trots att vi idag konsumerar hemelektronikprodukter som aldrig förr står hemelektronikbranschen inför en tuff framtid. Dagens största aktörer Elgiganten, Siba och ONOFF har fått en ny stor aktör att konkurrera med, den tyska lågpriskedjan Media Markt. Den 28 september 2006 öppnade Media Markt sitt första av 30 planerade varuhus i Kungens Kurva i Stockholm med affärsidén ?det bredaste sortimentet till de lägsta priserna?. Media Markts främsta konkurrent Elgiganten reagerade direkt med att stämma Media Markt för falsk marknadsföring.Syftet med denna uppsats är att genom en fallstudie kartlägga och analysera Media Markts förutsättningar att lyckas på den svenska marknaden genom att besvara följande frågor:· Varför valde Media Markt att gå in på den svenska hemelektronikmarknaden?· Hur ser Media Markts marknadssituation ut idag?· Vilka förutsättningar har Media Markt att konkurrera med de stora etablerade hemelektronikföretagen, främst Elgiganten?Uppsatsen avgränsas till att behandla Media Markt och även Elgiganten i Kungens Kurva.Information har samlats in dels genom artiklar från Internet och tidningar men även genom en intervju som gjordes med Media-Saturns marknadsansvarige Andre Wedin.