The aim of this study is to examine which communication channels and communication strategies Umea? municipality could use for information concerning outdoor recreation. To achieve this aim the following theories and views have been applied: social communication, communication strategies, two-way symmetrical communication, social media and uses and gratifications. The study was conducted through four focus group interviews and one informant interview. The focus groups consisted of four groups of outdoor enthusiasts in Umea? municipality: outdoor interested students, organized outdoor enthusiasts, active families and active seniors.

AbstractIT can facilitate communication among individuals and connect people across geographical distances. On the contrary, citizens of the society who do not use communication technologies to some extent might feel excluded from the information society. As elderly citizens are already in a vulnerable position for the digital divide, communication technology becomes an important tool for interacting with friends and family. The social situation of elderly, 60 years of age and older, is a topic of current interest since they are the fastest growing age group in the world today. Further, social interaction becomes more important among elderly since it has a positive effect on well- being.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

Denna uppsats är en idéanalys av den mediala debatten av friskolor i dag. Vårt syfte med uppsatsen är att förstå den uppsjö av debatter om friskolor som uppkommit de senaste åren. Vi menar att media spelar en stor roll i skapandet av den bild svenska folket har av friskolor. Vår utgångspunkt är att analysera hur skolans funktion och valfrihet diskuterats i media.Tomas Englund, professor i pedagogik menar att synen på skolan har gått från att fokusera på likvärdighet och jämlikhet, till profilering och individuell anpassning.Så vad säger politikerna? Vår studie belyser att debatten om skolan är begränsad utifrån vissa normer, exempelvis att friskolan ska finnas men samtidigt vara under stark statlig kontroll.

I denna studie undersöks diskurser kring området Angered i Göteborg. Både Göteborgs-Postens framställningar av Angered och unga Angeredsbors framställningar av området studeras, för att se hur olika bilder av området relaterar till varandra samt vilka diskursiva representationerna av området som skapas. Syftet är att få inblick i vilka sociala konsekvenser som de olika diskurserna av Angered skapar. Teori och metod i studien bygger på en integrerad form av diskursanalys på socialkonstruktivistisk grund.Resultatet visar att unga Angeredsbors bilder tycks bygga på samma diskurs som den som media förmedlar, en polariseringsdiskurs. I denna diskurs framställs förorten antingen i positiva eller negativa bilder, där det vardagliga och ?vanliga? inte ges något utrymme.

This study examines the closure of public libraries, and the nonprofit organizations takeover of them as a phenomenon. The aim is to understand why the nonprofit takeover is common and what the takeover symbolizes and if the discourse in media invokes the views on libraries and the profession.Interviews were made with librarians, politicians and representatives of a nonprofit organization to study different sides of the phenomenon. Other empirical data were found in local and national newspapers and media-channels. I discovered that public libraries are highly valued by both politicians and the community. The study also showed that a library in a community makes people feel valued.

The taste of the dairy product is probably the main factor determining consumer?s dairy products choice. Consequently it is of great importance that the product tastes good and as expected every time. Off-flavors in milk can be caused by for example oxidation of the milk fat. Since copper is a prooxidant, a high copper content in the milk can cause oxidation.

Tidigare forskning har visat att kvinnor jämför sig socialt för att utvärdera sig själva vid exponering för medialt idealiserade bilder av kvinnor i TV, tidningar och pornografiskt material. Aktuell studie avsåg att undersöka dessa typer av media och social jämförelses påverkan på kvinnors globala, kroppsliga och sexuella självkänsla. Etthundratjugo kvinnor besvarade en enkät innehållande reliabla skalor samt egenutformade frågor. Resultatet visade signifikanta effekter av social jämförelse på kvinnors globala självkänsla. Huvudeffekt av pornografikonsumtion på sexuell självkänsla påträffades.

Difficult calvings and stillbirths are problems in Swedish dairy production that result in large expenses for the farmers and welfare issues concerning the animals. A common opinion is that the live weight of SRB and SLB is increasing, and whether increased weights have caused the increase in calving problems has been discussed. The aim of this study was to investigate the relationship between the relative birth weight (calf/cow) and calving difficulty and stillbirth, respectively. The importance of breed and parity for the relative weight has been investigated, and comparisons with previous studies have been made to evaluate whether the relative weight has changed over the last decades or not. The study was based on 807 calvings, registered during the period 1993-2003 in the experimental dairy herd of the Swedish University of Agricultural Sciences (Jälla).

Calle Strand: Brian Wilson presents Smile! ? a study of the circumstances surrounding theabandonment of Smile - Uppsala University, Department of Musicology, C-essay.This essay is about the course of events that led to the abandonment of the Beach Boys albumSmile in 1967. The purpose of the essay is to differentiate the medial assumption of why Smilewas never released and also investigate to what extent media have influenced this assumption.The medial assumption is compared to actual events of the time of the abandonment andthe difference is then being discussed in a media-theoretical perspective.The theoretical framework is based on theories by Denis McQuail. His ideas aboutmedia's influences on the reception of its audience are of great importance for the essay andthe notions of agenga-setting and framing has a central role.Finally the conclusion is drawn that the medial assumption is a simplified and distortedexplanation to why Smile was never released. The actual events discover several alternativereasons, but media choose to focus on the assumption that gain them the most (they set theagenda and frame the information to their advantage) and present it as the only reason to theabandonment of Smile..

At SLU, Divison of Reproduction, Dept of Clinical Science, there is an ongoing project on the development and evaluation of new methods for the assessment of stallion semen quality. This EEF-study, which is a part of that larger project, has focused on the effects on motility and fertility of stallion semen of two different extenders and selection. Both an objective method and a subjective method for analysis have been used and compared in the study. The increase in the use of artificial insemination with cooled semen in Swedish horse breeding over the last decade is thought to play a part in declining foaling rates (Kareskoski et al, 2006, Kuisma et al, 2006). This calls for better evaluation methods of semen quality since cooling and transportation put higher demands on semen quality in order to maintain fertility (Aurich, 2005).

The aim of this paper is to describe which view the Chinese government in connection with the Olympics wants to display for the natural world and analyze if this view coincide with China?s foreign-policy goals. A qualitative content analysis is used. By using the theory of rational choice and a model with three different political approaches I want to examine whether or not the foreign-policy goals of the Chinese regime comport with the view that displays in two major newspapers in China. Since the runoff voting in Moscow in 2001 for the 2008 Olympics the Chinese government has been able to act rational and to compose different strategies to use the Games in Beijing for political propaganda.

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.