The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

This thesis concerns the subject of social media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social media can make organizations more effective..

The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the media. When social services organizations are scrutinized by the media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the media at a national level.

The aim of this study is to go into depth and analyze the identity ?immigrant? (invandrare) and how it is constituted in Dagens Nyheter, Svenska Dagbladet and Sydsvenska Dagbladet. An investigation (SOU 2006:21) by Swedish authorities concludes that immigrants are portrayed in an unfavorable way in Swedish media, whilst Gunnar Sandelin in a debate article in Sweden?s biggest morning newspaper (Dagens Nyheter) meant that Swedish media lies about immigrants, creating an image of them that is too favorable that is not in touch with reality. This gives this thesis momentum to further investigate the identity immigrants are given in Swedish media.The theory and method used in this thesis is Laclau?s and Mouffe?s discourse theory.

The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

This Masters thesis concerns collaboration between teachers and librarians. Three theoretical perspectives, profession, power and legitimacy, are used to analyse the results of written interviews with eight teachers and one librarian at a comprehensive school. We did not find evidence of any deeper collaboration between teachers and the librarian. The effects of profession had little impact on the relation although the involved parties seemed to appreciate differences in education and points of view. The teacher retains power over education and grades while the librarian holds sway over the physical library and the purchase of books and other media.

Linux is a growing operating system in embedded systems. Today, Linux is not only in heavy servers but also in cell phones, PDAs, cameras and other devices running on battery power. While current technology is more energy efficient, more and more technologies are implemented into a single unit resulting in an overall increase of power consumption.Low power consumption is an increasingly important feature of a system today. Lower power consumption means lower costs, less environmental impact, and longer life for applications that runs on batteries.This work compiles methods to reduce power consumption of Linux systems. The work includes examining whether the available opportunities are platform-specific or of a more general nature.

This thesis title starting from zero alludes to storstadssatsningen's democratic work being accomplished among immigrants in Malmö. My thesis examines which types of political participation storstadssatsningen were trying to increase. The goal was to turn the immigrants into political participants, but in many of the projects the democratic work had to focus on building a ground for democratic participation by bringing isolation to an end and teaching the Swedish language. This may have been the reason that there were not extensive forms of resources to put into projects actually raising the political awareness. Some of the projects can however be said to increase a very large number of types of political participation, both temporary and every day participation.

BAKGRUND: Digitala media har stor betydelse i vårt samhälle och lärarens förhållningssätt till IKT, informations och kommunikationsteknik, spelar en stor roll för eleverna. Att använda digitala media i undervisningen kan gynna olika inlärningsstilar och tillsammans skapa en större förståelse av den värld vi lever i. Digitala media bör bli en naturlig del av skolarbetet både av pedagogiska skäl och för att det är en del av vardagslivet. SYFTE: Att undersöka hur en lärare i år sex kan använda digitala media i undervisningen. Frågeställningar:? Hur använder en lärare digitala media i sin undervisning?? Hur resonerar en lärare kring sin användning av de digitala medierna i undervisningen?METOD: Vi har genomfört en fallstudie där vi har undersökt en lärares användning av digitala media i sin undervisning.

The aim of this Master?s thesis is to examine how the lifestyle of youth between the ages of 15-17 is influenced by electronic media and also what view and opinions youth has regarding electronic media and lifestyle. We intend to examine how and when the youth use electronic media in their everyday lives, what purpose the electronic media has in the life of the youth, and finally what views and opinions regarding electronic media and questions regarding lifestyle the youth express. We as librarians and adults need more knowledge on how youth use electronic media and also what thoughts they have regarding media and lifestyle. We would like to bring some knowledge to the discussion in this area with our study to librarians as well as parents.

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

AbstractTitle: The GI- method ?bluff or the path to healthy life?Number of pages: 41Tutor: Lowe HedmanAuthor: Annika WestlundCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communications Studies CPurpose/Aim: The aim of this essay was to investigate how the site GI viktkoll describes glycemic index on their website. The intention was also to investigate how the media presented GI through articles and how they used doctors and dieticians to appear trustworthy. Another aim was to investigate what effect GI viktkoll could have on its readers.Method/Material: I have chosen a qualitative method where I did a discourse analysis of the articles which were presented on the GI viktkolls website during a period of three weeks. This was my main method in the essay.

Popular Culture is inherently political and the connection between popular culture and world politics in particular is something that has been established through years of research by multiple scholars. In this essay, my aim is to analyze how American Power is represented in popular culture. This is done in context of the decline of the American led liberal hegemony and a new Multiplex world order. A world order with multiple influential actors with varying levels of power. To analyze the way popular culture portrays American power, I have used the movie Top Gun: Maverick (2022) as an example and analyzed scenes from the movie.

In the research field of the cultivation theory focus has shifted from TV in general to studying specific genres instead. It is proposed that there are similarities in otherwise different shows and that these shows give it´s voyeurs a solution to their problems.  The purpose however of this study is to investigate how the myth about the good life is posed in Tv3´s supply.  The theories used in this study are closely linked by their meaning. Narrative talks about the fact that texts, video in this case, contain stories. Ideology is the set of visions and beliefs one person has on the world and myth makes social, historic and cultural decided power orders in to facts.

A new FPGA suitable for space applications has just reached the market. To investigate whether there are any possible flaws or limitations similar to those previously seen on FPGAs, an evaluation has to be done. This master thesis contains the evaluation of this new radhard FPGA with focus on possible design limitations and package related electrical phenomena.Areas evaluated: Ground-/VDD bounce, Cross talk, Rise time sensitivit, Power cycling, Power consumption, Place and route tool, Radiation hardnessThis report contains all steps in the evaluation. From method to measurements, comparisons, theory, results and conclusions. In the evaluation work, special effort has been made to develop designs that really stress the FPGA to find potential problems.