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14438 Uppsatser om Media oriented system transport - Sida 52 av 963
Systemarkitektur för presentation av geografiskinformation- Utredning av Informationssystem och produkter
Banverket Trafik has a responsibility to make sure that the companies who traffic the Swedish railroad have the correct information about the status of the railroad. One of Banverket Trafiks information systems (Opera) presents the train?s actual position on a map and provides the user with physical information about the trains. Due to increasing demands on the information systems, Banverket Trafik needs to update the present system architecture in order to manage the increasing demands on map graphics and map functions. This paper analysis the information system Opera on the basis of theory and support of methods and discuss problems and demands for Opera.
Sociala Medier som kommunikationskanal för B2B-företag
The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).
Det moderna biblioteket: Om biblioteks marknadsföring i sociala medier
The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library?s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality?s department of communication.The results of my studies show that marketing on social media is a positive and important thing for libraries.
Mediebilden av kvinnor och män i politiken : En kvantitativ studie av mediernas gestaltning av Mona Sahlin och Fredrik Reinfeldt i den svenska valrörelsen 2010
The reporting of the media will never be an exact copy of reality. Through medias way of presenting, or framing, the world that surround us all they must also affect our interpretation of it. The role of the journalist includes both chosing and excluding in the way they describe things. Studies have been made by the wellknown mediaresearcher, Kent Asp, that show how media reported in more negative wordings about Mona Sahlin, than her opponent Fredrik Reinfeldt in the period building up to the swedish elections 2010. The purpose of our study has been to compare how these politicians were being described, or framed, in the media, in regards to their gender.Our study has shown that Mona Sahlin more often than Fredrik Reinfeldt was described as being less knowledgeable, and were mentioned in the context of scandals or conflicts.
"What's new from North Korea?" : Hur rapporterar media om den senaste utvecklingen i Koreakonflikten
This paper aims to find out how media in different countries in the same part of a continent portray the latest development in the Korean conflict. To achieve this, the articles published by two newspapers, The Japan Times and The Korea Times, in the last five months have been analysed. The theory used to analyse the published articles is the agenda setting theory. This paper has found that geography, in the sense of proximity to the conflict, do affect what stories the newspapers publish and how they portray the story..
Fällbar ROPS med tak/FOPS
Detta examensarbete har utförts i samarbete med Svedala Compaction Equipment AB. Examensarbetets primära mål var att reducera höjden på ROPS tillhörande asfaltvält CC 422. En sänkning medför ett friare vägval och billigare transporter. Hittills har vägvalet påverkats av broar, viadukter och andra hinder. Med hjälp av riktlinjer från Svedala Compaction Equipment AB och Fredy Olssons modell för integrerad produktutveckling togs kriterier fram, vilka användes vid bedömning av olika lösningsförslag.
Marknadsföring via sociala medier : Social Media Marketing
The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.
Användbarhet i interna IT-system : Vilken påverkan har användbarheten i ett internt IT-system vid en arbetsmiljö på distans?
Användbarheten av IT-system förbättras ständigt och företag har fokus på att förbättra sina IT-system som företagets kunderna använder då det leder till fler och nöjdare kunder. Annorlunda ser det ut för interna IT-system, alltså datasystem som används av medarbetare och som ska förenkla arbetsuppgifter, effektivisera arbetet eller även möjliggöra att utöva arbetsuppgifter vid en arbetsmiljö på distans. Användbarheten av interna IT-system står inte lika mycket i fokus som användbarheten av kundcentrerade system och istället för att åtgärda brister i användbarheten tvingas medarbetarna att lära sig hantera IT-systemets brister.Utgångspunkten för arbetet var funderingarna över vilken betydelse användbarheten har för ett företag när det gäller interna IT-system vid en arbetsmiljö på distans. Ansatsen var att undersöka om användbarhetsproblem i praktiken leder till att användarna upplever ett IT-system som dåligt i den särskilda situationen av ett arbetsmiljö på distans. I en fallstudie utvärderades ett IT-system som används av försäkringsombud som arbetar på distans med hjälp av en enkätundersökning och användarintervjuar samt hierarkiska uppgiftsanalyser.
Att skildra De Andra : om rasism och elitens användande av etnicitet i svensk massmediediskurs
The essay, which is solely theoretical to its form, presents a critical view upon the unproblematized usage of the concept of ethnicity in the Swedish mass media discourse. Theories of critical discourse analysis and post colonial nature is applied to and used to analyze what ethnicity really means. The essay also provides an insight in the functions and power of mass media in Sweden today to understand why ethnicity is so widely used, and what consequences it may bring upon the systematically excluded "other" and the society as a whole..
Är användbarheten i säkerhetskritiska system eftersatt?
I denna rapport har vi undersökt hur utvecklarna tagit hänsyn till användbarheten för slutanvändarna vid utvecklingen av ett säkerhetskritiskt system. Resultatet erhölls genom en empirisk fallstudie på två företag som utvecklar säkerhetskritiska system. Datainsamlingen bestod av intervjuer med personer som varit delaktiga i och har kunskap om utvecklingen av systemen som ingick i vår fallstudie. Sedan analyserades insamlad data mot teori inom Människa ? Dator ? Interaktion (MDI) samt teori om säkerhetskritiska system.
En miljo?ja?mfo?relse av traditionellt stambyte kontra relining av tappvattenro?r : Med hja?lp av livscykelanalys
This study was a final thesis, for the bachelor program in civil engineering at theUniversity of Uppsala, which was made on behalf of Riksbyggen in Uppsala. Acomparative study of two stain renovation methods; tradition pipe replacement andrelining was done with an environmental perspective. A simplified life cycleassessment (LCA) was done according to the International Organization ofStandardization (ISO) with the LCA tool Eco-indicator 99, in order to be estimate theimpact on the environment. LCA is a method that follows a product or a system?from the cradle to the grave?, which means that all the environmental impact over alifetime is considered.The work was executed by using a stairway with nine apartments in a house called?Uppsala Hus 9? as a reference object, which was provided by Riksbyggen.
Framtagning av metod för artikelpresentation i materialfasad : Developing workmethod for continous update of items presented in materials exposure
Purpose ? The purpose of this study is to develop a work method to be used by manufacturing companies that are interested in updating which items that should be presented in the materials exposure. To fulfill the purpose an investigation has been conducted to decide which aspects are important to consider and how the aspects can be used to determine which items that should be presented in the materials exposure. Methodology ? To fulfill the purpose of the study, the method has been based on an abductive approach where theory has been layered with empiricism. The main method within this study has been a case study at Volvo Powertrain AB in Skövde with a materials exposure as the analytical unit.
Blodbad eller tragedi : Hur fyra skolmassakrer framställs i Aftonbladet och Dagens Nyheter
This survey's main purpose is to highlight how the two Swedish newspapers Aftonbladet and Dagens Nyheter writes and describes four different school shootings. We wanted to find out if there is a general pattern of how school shootings are reported by the media. Two of the shootings occured in USA, Columbine and Virginia Tech, and two in Finland, Kauhajoki and Jokela. The analysis aims at three areas: the whole event, the perpetrator and the victim. We have used a qualitative content analysis with a semiotic model to examine the articles in the survey. The theories in the study is based upon views on social constructionism, media logic, stereotypization, representation, morale panic/media panic and media events.
Metoder för trust : Hur praktiker arbetar för att bygga förtroende till knowledge management-system
This thesis examines how knowledge management professionals use trust as a component in the creation of knowledge management systems, and what methods they use for building trust.Adopting a grounded theory approach, interviews with 8 knowledge management professionals active in different industries served as the base for an analysis that identified trust to be the single most important common factor in the data. The concept of trust used by the informants was identified as relating to the knowledge management system itself, rather than other users, employees or groups in an organisation.Building trust, the KM-professionals mainly focused on three methods: simple solutions, system superiority, and implementation security. Using these methods, the KM-professionals seek to ensure system trust by creating opportunities for users to obtain positive experiences of using the system, and thereby generate a foundation for a trust-based relationship between the user and the system..
Vem vinner? Populär och litterär gestaltning i medierapporteringen om Nobelpriset i litteratur
Who will win? Popular and literary framing in media coverage of Nobel Prize in Literature by Magnus Wennerberg Autumn 2013Instructor Mats Ekström The question at issue in this essay is how does mass media frame Nobel Prize in Literature? The starting point is to study whether game framing is occuring in media coverage of Nobel Prize in Literature. Previously, game framing has been studied in coverage of politcs, contrasted against issue framing. Game framing means that media frame politics as a game, a contest between politicians about power. This kind of framing is supposed to be used by media in purpose of attracting larger audience.