In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

This thesis examines how Swedish newspaper media problematize surveillance. This is done by analysing the media reports from two major surveillance events: the debate in 2008 about the legislation concerning the expansion of the rights of Försvarets Radioanstalt to monitor internet and telephone traffic crossing the Swedish borders, and the revealing of an ethnically based index including over 4000 individuals created by the Swedish police. The thesis sets out to expand the knowledge about media?s role as a interpreting source of information concerning how people understand and relate to surveillance (Barnard-Wills, 2011; Carlsson, 2009; Greenberg & Hier, 2009). The thesis attempts to answer the question whether Swedish media problematizations regarding the abovementioned surveillance events correlates with the most common theories of surveillance critique.

This report treats a Master Thesis performed at Scania CV AB. The task was to create a computer model of a hydraulic actuator system in the software AVL Hydsim. The system consists of two spring-loaded masses with surrounding hydraulic components. The purpose of the model is to study phenomenon and problems in the system, as well as to be a support in the development of the system. It is not supposed to be used to study absolute values in its current form.

This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.

Den 30:e september 1998 mottog Konkurrensverket ett klagomål ifrån Braathens Sverige AB, enligt vilket SAS (Scandinavian Airline System) anklagades för att på olika samverkans förfarande missbrukat sin dominerande ställning på den svenska inrikesflygmarknaden. Några veckor efter klagomålet från Braathens beslutade Konkurrensverket att avsluta klagomålsärendet och istället på eget initiativ pröva SAS förfarande. Den 12:e november 1999 beslutade Konkurrensverket att SAS inte fick tillämpa sitt Eurobonussystem på inrikeslinjerna där det fanns andra konkurrenter. I praktiken rörde det sig om linjerna Stockholm-Göteborg, Stockholm-Malmö samt Stockholm Sundsvall..

The aim with this thesis was to investigate how the Swedish newspaper Aftonbladet construct and reproduce imaginations of gender and gender order. An important premise for our work is the agenda theory, which states that media has great impact on what is on their audience mind. We chose to investigate how Aftonbladet wrote about two Swedish footballers, Lotta Schelin and Zlatan Ibrahimovic, during a European championship with each players national team. By using a method of critical discourse analysis based on Teun van Dijks idea and with gender glasses, we analysed eight articles and two chronicles regarding each player.Our results show that Aftonbladet construct and reproduce gender and gender order by its different ways of portraying Lotta Schelin and Zlatan Ibrahimovic. Articles regarding Lotta Schelin tend to be more audience oriented, focus more on her and her teammates emotions and more often focus on things outside her profession as a footballer.

Den här rapporten har som syfte att utreda vilket eldistributionssystem för offshoreenheter som sparar mest vikt och utrymme. De två elsystem som jämförs är GVAs standard system och Siemens Blue Drive System. Rapporten innehåller en teoretisk bakgrund för båda systemen och dimensionering av systemens kraftkablar samt beräkning av kabelvikter och komponentvikten för systemen. För att uppskatta kabel- rutter och längder kommer ritningsunderlag för GVAs offshoreenhet 7500 att användas.Resultatet visar att GVAs standard system är det eldistributionssystem som har den lägsta totalvikten med 168 ton, GVAs standard system har en vikt som är 101 ton lägre än Siemens Blue Drive System som har en vikt på är 269 ton. GVAs standard system har en lägre ström vilket gör att ledararean blir mindre och i med det blir kabelvikten mindre.

In order for companies to be competitive they perform different types of development projects.  Due to globalization a greater focus is added on costs, not least on costs in development projects. Project controllers are involved in development projects in order to review the financial aspects. The authors have examined the role that project controllers hold in respect of two Swedish manufacturers, Volvo CE and Scania CV. The investigation has revolved around three main issues where the authors conducted interviews with controllers that do not work in development projects and project controllers in development projects. The goal of the interviews was to gain a greater understanding of the role of project controllers, how this role will differ from those that do not work in development projects and the difficulties faced by project controllers.

Under utbildningen Medie- och kommunikationsteknik utfördes detta examensarbete på våren 2006 åt STRAX media i Linköping. Eftersom STRAX media kände att det var dags att de marknadsförde sig på Internet tyckte de att det var en utmärkt idé att en examensarbetare skulle göra hemsidan åt dem. Denna hemsida är ett sätt för STRAX media att visa vad de erbjuder samt vilka de är som driver företaget. Hemsidan är uppbyggd av HTML och PHP och den är kopplad mot en SQL-databas. Syftet med rapporten är att ge läsaren en enkel insikt om hur jag skapade hemsidan åt STRAX media genom att ge exempel och bilder.Planeringen som gjordes bra och således kunde hemsidan läggas ut inom den planerade tidsramen.

Background: Women are recommended to breastfeed exclusively for six month; despite this the frequency of breastfeeding duration is decreasing in Sweden. Research indicates that there is an association between attitudes towards breastfeeding and perceived difficulties and initiation and duration of breastfeeding. The aim: to study women?s attitudes to breastfeeding and their perceived difficulties with breastfeeding expressed on parent oriented websites on the Internet. Method: Data consisting of users posts corresponding to the aim of the study were collected from two parent oriented websites on the Internet.

Purpose: The essay was designed to examine what impact an increased media concentration in the provincial press may have on the society in the future. I also had the intention to create a greater understanding of the concept of media concentration and how the media groups relate to the public interest. Method: The work with this study was conducted by using methods from the qualitative methodological arsenal through interviews with, for the study, relevant informants, but also through a case report on the Stampen Group. The selection of informants had a background and a breadth which secured the credibility in this survey. The starting point was taken in previous research via a deductive approach where I tested how existing theories match reality. Conclusion: After completing this study should be noted that all respondents believe we will see a greater concentration of ownership in the Swedish media market in the future, and that it will reduce diversity. However, there are steps to take which I believe can work well in theory but perhaps not always in practice.

Frågan om chefers ledarskaps påverkan på de anställdas hälsa har aktualiserats under senare tid. Dock finns inte mycket forskning på området, vilket gör att denna uppsats kan komma att fylla en funktion i detta sammanhang. Uppsatsen har som syfte att ta reda på hur förskolechefer i en svensk kommun utövar sitt ledarskap och om det går att se någon koppling till medarbetarnas frisknärvaro. Med hjälp av kvalitativ metod där fem semistrukturerade intervjuer genomfördes besvaras följande frågor i kandidatuppsatsen: Vilket slags ledarskap utövar förskolecheferna?Vilka likheter finns i ledarskapsstilarna mellan de förskolechefer som har hög frisknärvaro bland medarbetarna?Skiljer sig ledarskapet åt, i så fall hur, mellan de chefer som har hög frisknärvaro och de med mellanhög och låg dito? Min slutsats är att det finns likheter i hur cheferna utövar sitt ledarskap.

I och med medias utveckling och förankring i vårt samhälle har pedagoger i dagens skola inte längre monopol på kunskapsförmedling. Detta examensarbete undersöker hur pedagoger talar om hur de arbetar med media i undervisningen. Undersökningen bygger på 14 stycken kvalitativa intervjuer med pedagoger och elever ifrån två olika skolor i Malmö. Skolorna är belägna i två olika stadsdelar varav en av dem är präglad av mångkulturalitet och den andra är mer traditionell svenskt homogen. Empirin analyseras utifrån Vygotskijs sociokulturella perspektiv samt tidigare forskning som bedrivits kring medias roll i skolan.

The purpose of this essay, ?Now they are chasing paper-less - A qualitative discourse analysis of mass medias depiction of the Reva-project and the work of the police?, is to analyze how mass media portrays the Reva-project and polices work with the project. The basis for the essay will be eight selected newspapers. The Reva-project implies collaboration between the Police, the Swedish Migration board and the Swedish Prison and Probation Service within the border police. The aim of the project is to enhance the efficiency and the execution of the border police work, in accordance with the government?s target.

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.