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7341 Uppsatser om Media influence - Sida 9 av 490

Rörelser i den mediala offentligheten - En studie av de nya sociala rörelsernas mediebild under protesterna i Göteborg juni 2001.

This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

Nålen i höstacken : En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

Alla ska med : En fallstudie om sociala medier i den interna kommunikationen

This thesis concerns the subject of social media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social media can make organizations more effective..

Socialtjänstens hantering av medias granskning : En kvalitativ studie om hur socialarbetare upplevde hanteringen av mediagranskning på deras arbetsplats

The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the media. When social services organizations are scrutinized by the media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the media at a national level.

Mediekonsumtion som verktyg för ungdomars identitetsbildning : En kvalitativ studie om hur ungdomar använder medier för att påverka andras bild av deras identitet

The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

Digitala media som lärandeverktyg

BAKGRUND: Digitala media har stor betydelse i vårt samhälle och lärarens förhållningssätt till IKT, informations och kommunikationsteknik, spelar en stor roll för eleverna. Att använda digitala media i undervisningen kan gynna olika inlärningsstilar och tillsammans skapa en större förståelse av den värld vi lever i. Digitala media bör bli en naturlig del av skolarbetet både av pedagogiska skäl och för att det är en del av vardagslivet. SYFTE: Att undersöka hur en lärare i år sex kan använda digitala media i undervisningen. Frågeställningar:? Hur använder en lärare digitala media i sin undervisning?? Hur resonerar en lärare kring sin användning av de digitala medierna i undervisningen?METOD: Vi har genomfört en fallstudie där vi har undersökt en lärares användning av digitala media i sin undervisning.

Mobilen den är alltid med: En användarundersökning av elektroniska mediers påverkan på ungdomars livsstil

The aim of this Master?s thesis is to examine how the lifestyle of youth between the ages of 15-17 is influenced by electronic media and also what view and opinions youth has regarding electronic media and lifestyle. We intend to examine how and when the youth use electronic media in their everyday lives, what purpose the electronic media has in the life of the youth, and finally what views and opinions regarding electronic media and questions regarding lifestyle the youth express. We as librarians and adults need more knowledge on how youth use electronic media and also what thoughts they have regarding media and lifestyle. We would like to bring some knowledge to the discussion in this area with our study to librarians as well as parents.

Användaren & LinkedIn, ett nischat socialt medium : Professionellt nätverk, digital identitet och tillit

During recent years, the labor market has changed. Social media currently plays a larger role within recruitment for both job seekers and employers, while company policies and routines addressing background checks become less strict. The result of these changes are higher demands upon social media users to censure their online image. This study focuses on LinkedIn, which is a website intended to provide users with tools for career development. The study is aimed at user interaction with LinkedIn and how this interaction can influence career development.

Kvalitetsarbete i fritidshemmen - en framgångsfaktor

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Barns inflytande, delaktighet och intresse : En studie om samspel och förhållningssätt i förskolans vardag

The aim with this study was to give and receive an insight of children?s participation during one day in a preschool. Answers we were interested in finding out were how pedagogues act in relation to children´s influence, participation and interests and how this shows in the pedagogical context. Our own interest of children´s participation was influenced by the new revised curriculum that took place in 2010. Nowadays the pedagogues? have to be more active and reflect and document children´s influence and participation, and therefore we wanted to use this opportunity to create a picture of how pedagogues deal with these new guidelines.We have with an ethnographic inspired approach performed a qualitative study with data collected during one day with focus on children´s influence, participation and interest in one preschool section.According to the result children?s participation and influence this day were controlled by the pedagogue.

Sociala verktyg på en digital marknadsplats : Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

"Första boken är aldrig bra när det gäller böcker" en kvalitativ studie av pojkars läsning i mediesamhället

Children of today are surrounded by many different kinds of media. Books have to compete with new media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other media and the function of this use.

Barnens delaktighet och inflytande i förskolan : En litteraturstudie på en del av läroplanen för förskolan och pedagogers syn på barnens delaktighet och inflytande

The purpose of this study is to describe and understand how children?s participation and influence is described in the curriculum of preschool. The purpose includes how educators perceive, working with and what opportunities and challenges they believe that there is in the process of participation and influence. The methods I used were qualitative text analysis and e-mail interviews. I studied text in the curriculum and interviewed four educators to find out their views on children's participation and influence.

Svenska tidningars bild av socialt arbete : En kvalitativ studie

Syftet med denna kandidatuppsats är att undersöka vilka faktorer som kantänkas ligga bakom medias sätt att skriva om socialt arbete, på vilket sätt media skriver om socialt arbete utifrån hur tre svenska tidningsgenrer speglade det sociala arbetets profession åren 2002 och 2012 och vad detta kan tänkas ha för påverkan på läsarna och det sociala arbetets profession. Metoderna som används i undersökningen är en kvalitativ innehållsanalys och en diskursanalys. Materialet begränsas till artiklar publicerade i Sverige åren 2002 och 2012, från en national-, en regional- och åtta landsortstidningar. Faktorer som kan tänkas ligga bakom tidningars sätt att skriva om socialt arbete kan kopplas till att media använder sig av ett stiliserat berättande med bestämda roller. Socialt arbete får rollen som den starka myndigheten med makt över de svaga.

Barns rättighet är en pedagogs skyldighet : En studie i Kenya om pedagogers syn på barns inflytande i undervisningen

The purpose of my study was to explore how preschool educators in Kenya look at children's influence on teaching. Researchers have argued that the formal educational system in Kenya today is a remnant of its days as a colony when people were expected to blindly follow rules without questioning them. I have used qualitative interviews as a method in order get the most concrete understanding of educators? views on the influence from children. The educators I interviewed were based at a school I visited in Kenya.

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