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7341 Uppsatser om Media influence - Sida 66 av 490

Den gemensamma utrikes och säkerhetspolitiken- Ett neo-funktionalistiskt perspektiv

This essay aims to explore the development of the common foreign and security policy within the European Union as well as the recent addition of the post of High representative in the field of the common foreign and security policy. This essay will attempt to achieve this trough exploring the questions; how have the aim of the European foreign policy developed, how the forms of cooperation has within this field developed and finally what impact will the recent addition of a high representative for the common foreign and security have. My aim is to answer these questions with the help of neo-functionalism.The results that came out of this essay point to the direction that the neo- functionalist premise about spill over effects and the notion about increased supranational influence turn out to have some validity in them. The study has shown that during the time the cooperation within the field of foreign and security policy have developed it is possible to see that supranational institutions will gain influence when the scope of integration within a policy area widens and deepens..

Brand extensions ? the influence of the parent brand

The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.

Folkbibliotek och TV-spelande ungdomar en studie i bibliotekariers attityder och värderingar när det gäller ett nytt medium på biblioteket

The aim of this Masters thesis is to examine librarians attitudes and values when it comes to the question if a new media, video games, should be introduced at the library or not. Video games are here seen as media primarily for youths. In our study we also wanted to study the discussions of quality and purchase, when computer games were introduced at the library. In order to answer our questions we conducted nine interviews with librarians working with children and youths, in eight libraries. By analysing their statements, using Maj Klassons theory where she defines the librarians role in three different strategies, we could demonstrate how the librarians reason when it comes to video and computer games, youths, quality and purchase.

Förståelse för och attityder till matematik

Studiens syfte är dels att undersöka vilken förståelse för matematik ur ett samhällsperspektiv som elever på en mellansvensk kommunal gymnasieskola har, utifrån den beskrivning av ämnet som finns i de svenska styrdokumenten. Syftet är också att undersöka vilken inställning till ämnet eleverna har, hur attityden påverkas av vänner och familj, samt vilken betydelse media har i synen på matematik.Studien bygger på en enkätundersökning där 130 respondenters svar har behandlats. Genomgående i analysen har gruppen med elever som läser ett yrkesinriktat program jämförts med de elever som studerar på ett mer teoretiskt inriktat program.Resulatet visar att elevernas förståelse för matematikens roll i samhället är fullt acceptabel, men att det är få som nått ett fördjuad insikt. En klar majoritet anser att de förstår syftet med matematikundervisningen.Trots att en dryg trejedel tycker att matematik är det viktigaste ämnet så finner cirka hälften inget intresse för ämnet. En sjundedel säger sig t.o.m.

Analys av webbservertrafik

ABSTRACT This essay is about traffic analysis of Web servers. The purpose is to investigate if companies analyse the traffic on the Web server and if they use this information to create more than simple statistic reports. The questions that we will answer are the following: ? How common is traffic analysis on the Web server among companies? ? Is the Web administrator limited in analysing the Web traffic, if the company has the website on a Web hotel? ? Does the company uses the results they get from analysing the traffic on the Web server for updates and changes on the Web page? To answer these questions we made a questionnaire investigation by telephone interviewing the companies? webmasters. The extent of the investigation was 20 companies in Blekinge.

Släktöverlåtelser av skog och jord i två byar i Sverige

The way to acquire forest in Sweden from parents has been unequal, men were prioritized over women, which was the traditional inheritance pattern. Research has made this clearer by using gender, which ?values? our stereotypes of sexes and can help us understand inheritance patterns. The gender determined who would inherit but also the form of ownership, praxis, property rights, regulations, power and work invested made by a sibling could influence. The purpose with my study was to find what conditions governed inheritance of forest on the properties I investigated and what influence gender had.

Public service och sociala medier : En studie om hur redaktionerna pa? Morgonpasset i P3 och P3morgen anva?nder sociala medier som arbetsverktyg

The purpose of this study is to examine how the editorial staff from the Swedish radio program Morgonpasset i P3 and the Norwegian radio program P3morgen uses Facebook and Twitter and how they can use social media as a tool in the production. The purpose is also to examine how active both of the editorial staff are on Facebook and Twitter and which kind of language they use on Facebook and Twitter. The radio programs both work under a lot of similar conditions and are both controlled by public service in both countries. To conduct the study qualitative interviews was performed with the web editor Christoffer Malm from Morgonpasset i P3 and the radio presenter Silje Nordnes from P3morgen in combination with a quantitative content analysis. The study was conducted over a limited period of the autumn of 2013.

Sanning - I vems intresse? : En kvalitativ studie om fyra tidningars förhållande till medieetiken rörande ?busskapningen i Årdal? och ?dubbelmordet i Ljungsbro?

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

Representationer av döden i ungdomsfilm utifrån analyser av Hungerspelen och Jag saknar dig

Regarding death in youth movies,analysis of Hunger Games and I Miss You  Today, death is not as present in our everyday life as it was before when everyone knew how death both looked and smelled. This means that media today has a different role and that media can help their viewers to mourn and become aware of death in a completely different way. In this study, death is analyzed as an representation; how it affects and is experienced in two selected youth films, The Hunger Games, (Gary Ross, 2012) and Jag saknar dig/I Miss You (Anders Grönros, 2011).Previous studies mostly analysis death as a figure, and in accordance with these studies have concentrated on different physical descriptions of death; often about diseases or how death is portrayed in the news. In my opinion, these studies lack the perspective of how death is presented, but also how young people respond to these deceptions of death. This essay highlight different perspectives and show more of how death occurs, how the cinematic look is described and how young people react to what is happening on the screen.

EU-rättens domstolsbegrepp : en jämförelse av begreppet "domstol" i artikel 267 FEUF och artikel 47 stadgan

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

Skatteverkets massmediala kommunikation av inkomstdeklaration nummer 1

The purpose of this study is to study the Swedish Tax information campaigns in 2010-2012. Questions about what worked better than others, and what impact this has had has been set up. The study shows that work has essentially divorced by 2011,worked with a significant amount of local material. This work had an impact on mass media published locally in newspapers. This work fits well with research in the area showing that messages should be tailored to the target audience and capture the target group's interest.

Löftet & Löverensen : En omvärldsanalys på svenska företags strategiska kommunikation

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

Kamphunden - avlad för att döda? : En kritisk diskursanalys av tidningars framställning av ämnet kamphundar

Kamphunden har figurerat i media under de senaste 15-20 åren. Denna studie undersöker hur medias framställning av kamphunden har förändrats över tid, med åren 1999 och 2013 i fokus. Slutsatsen utifrån studien är att begreppet kamphundar framställs negativt i tidningsartiklar, men att det sakta håller på att förändras. Detta är dock en väldigt trög förändring. Den negativa framställningen av kamphundar i media påverkar samhällets syn på dessa hundar, och i förlängningen även individers beteende kring dessa hundar.

Vad kommunicerar patienter till sina terapeuter i internetbehandling för depressiva symtom och har detta betydelse för behandlingsutfallet?

I dag lider ca 25-35 % av skolungdomar av psykisk ohälsa. Tidigare forskning har visat att denna ohälsa beror på att ungdomar sover alltför lite, vilket i sin tur associerats till en ökad användning av sociala media. Orsakssambanden är emellertid oklara och varierar mellan studier. Av den anledningen genomfördes en enkätstudie på gymnasielever, för att ytterligare belysa hur sambanden ser hos svenska ungdomar.I undersökningen användes två frågeformulär bestående av en reducerad version av KASAM, ett sömnformulär, samt frågor angående sociala media.I studien deltog 51 elever (M: 18.0 år, SD 0.35), varav 22 kvinnliga och 28 manliga elever i ÅK 3. Resultatet visade att cirka hälften av eleverna (49 %) ansåg sig sova signifikant kortare tid än vad de önskade (p<0.0001).

Idealiserad och exponerad : Bilders effekt på unga vuxnas kroppsliga självbild

I tidigare forskning visas ett samband mellan framställningen av kvinnor i media och kvinnors självbildsuppfattning. Studier har även gjorts med fokus på män där ett samband mellan media och mäns självbild visas. Studien avser undersöka om det finns ett samband mellan medias framställning av ideala modeller och unga vuxnas syn på kroppslig självbild, samt hur mediaanvändning skiljer sig mellan könen och om användningen har en effekt på kroppslig självbild. En enkätundersökning med 90 deltagare (43 kvinnor och 47 män) i ålder 18-30 utfördes. Deltagarna fick fylla i en internetenkät med antingen ideala bilder, alldagliga bilder eller en enkät utan bilder.

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