This survey's main purpose is to highlight how the two Swedish newspapers Aftonbladet and Dagens Nyheter writes and describes four different school shootings. We wanted to find out if there is a general pattern of how school shootings are reported by the media. Two of the shootings occured in USA, Columbine and Virginia Tech, and two in Finland, Kauhajoki and Jokela. The analysis aims at three areas: the whole event, the perpetrator and the victim. We have used a qualitative content analysis with a semiotic model to examine the articles in the survey. The theories in the study is based upon views on social constructionism, media logic, stereotypization, representation, morale panic/media panic and media events.

The purpose of this two years master´s thesis in Archive, Library and Information Museum science is to examine the ideas about children and childhood which have an influence on the storytime at public libraries. The material on which this thesis is based, is a methodbook which is aimed to develop the storytimes and those picture books that are recommend in the methodbook. The theoretical points of departure are discourse analysis and childhood sociology. The concepts of being and becoming are frequently used when analyzing the methodbook. Other theoretical points of departure are the combination of narratologi, semiotics and hermeneutics, which are also used when analyzing the picture books.The result indicates that the storytime, recommended in the methodbook, is based on the idea of a timeless culture of childhood - where the "modern child" including the media used today - is left out. Concepts as nostalgia and pedagogy are tightly connected.

Who will win? Popular and literary framing in media coverage of Nobel Prize in Literature by Magnus Wennerberg Autumn 2013Instructor Mats Ekström The question at issue in this essay is how does mass media frame Nobel Prize in Literature? The starting point is to study whether game framing is occuring in media coverage of Nobel Prize in Literature. Previously, game framing has been studied in coverage of politcs, contrasted against issue framing. Game framing means that media frame politics as a game, a contest between politicians about power. This kind of framing is supposed to be used by media in purpose of attracting larger audience.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

The Swedish language has for over six hundred years been under influence of foreign languages. Nowadays, it is the English language that undoubtedly affects it in largest scale - even though both French and especially German have had a serious influence through history. In an inquiry by behalf of the Swedish Government, named Mål i mun ? förslag till handlingsprogram för svenska språket (2002), one of the conclusions was that journalism is an important area that has to be under linguistic supervision to avoid a gradual weakening of the Swedish language. It is also a known fact that the Swedish sports writers has a tendency to use a lot of English words, even though there are equivalent Swedish ones applicable.

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

AimThe purpose with our study has been to investigate if upper secondary high schools in the south of Sweden, Stockholm and north of Sweden follow the outdoor education regulations stated in the curriculum (Lpf-94). Moreover, we aim to study if the teachers? previous experiences as well as the students affect the outdoor education. Finally, the purpose is to find out how the outdoor-life-education can be improved. These are the research questions:o How do the chosen high schools follow the outdoor education regulations stated in Lpf-94?o What obstacles, advantages and differences exist between the outdoor-life-education in these high schools?o In what way do the teachers? outdoor life experiences influence their education at school?o How can the students influence the outdoor education in their High Schools?o How can outdoor education be improved?MethodThe study is based upon data collected from four interviews with PE ( physical education) teachers from four different high schools.

Fashion creates reactions. It is a type of art form that constantly needs to be updated. This is the thrilling part about fashion, but it is also the part that can create unintentional reactions.In this essay I will examine two garments that have achieved a great amount of media coverage, both in Sweden and abroad. One of them is a jumpsuit from H&M that was criticized because of the resemblance to the uniform worn by the Peshmerga-soldiers in Kurdistan. The other garment is a children?s sweater launched by Zara.

Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

News value is an essential part of which event media chooses to report about. Political events consider to bee news with potentional large value. Media has an enormous power and possibility to create news and construct there own reality and where the readers is given a false expression of what really happened. Today the media must show profit and that indirect affects how the media choose to describe political events. In the Kenya case is it therefore possible to draw the conclusion that the two news paper has different construction of the political event in Kenya.

The aim of this Master's thesis is to explore how the localisation and the design affect the conditions for a school-media centre. A school-media centre is in this study a place where the students seek, find and evaluate information, discuss and exchange ideas. An active place for generating knowledge. The method applied in this study is "Space Syntax Analysis", a quantitative method with visual representation of the results. In the theoretical framework, space is the voids between walls, doors and ceiling, between furniture and bookshelves.

For the last ten years Internet has become more popular and is now used by most Swedes every day.  Internet has made it possible for many people to access a great deal of information about news all day long. Internet has also made it possible for people to create their own news and comment on happenings as they are taking place. One way to do this is to start your own blog, which is a kind of diary where you can publish your own thoughts about politics and news.In Sweden the media is often referred to as the third governmental power since the media is examining the government and people in power positions and bringing the people as consumers of news closer to the government. There is a theory called agenda setting that says that the media is an actor that shapes the political issues discussed by the people and politicians.In this essay I have used the agenda setting theory and linked it together with the Medias references to blogs in their news. This I have done to see if the media might be influenced by blogs.

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

Problem: Companies are becoming more active in social media. They usechannels such as Facebook, to communicate and interact with theirenvironment. In connection with this, companies must also be prepared todeal with crises in social media. Previous research shows no clear guidelineson how companies can work in social media to prevent crises.Purpose: The purpose of this qualitative study is to examine how companiesin the communications industry can work with Facebook to prevent crises.We hope that our study can provide new perspectives and guidance on howcompanies can work with emergency communication for prevention.Methodology: We used a qualitative research to arrive at our results. Thismeant we got an insight into the complex world that companies are workingin.