Uppsatsen behandlar och belyser vilka diskurser som präglar den allmänna debatten och rapporteringen kring religionen islam och dess utövare muslimer i "dagens" tryckta svenska nyhetsmedia. Huvuddelen av studien är koncentrerad till att fastställa hur de både begreppen islam och muslim framställs och definieras i empirin, men problematiken kring huruvida ett "vi" och "de andra" tänkande existerar berörs likväl. Vidare reflekteras över differenser i det empiriska materialet. Materialet påvisar att det finns skillnader mellan hur de både begreppen beskriv i olika genrer i de aktuella texterna.  .

The use of streaming media such as Spotify has increased rapidly in recent years. Although the consumption side of Spotify is well established with over 10 million users, the medium might provide new unexploited opportunities as an advertising channel. The purpose of this thesis is to increase knowledge about advertising through streaming media and in particular via Spotify. To contribute to such knowledge we have conducted a case study to investigate how Spotify can be used and serve as an advertising medium for a smaller firm, Hasseludden Yasuragi, so that it may reach its target group. To examine the medial effect, a quantitative as well as a qualitative study was carried out using the ARF Model as a basic framework.

Background:The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand?s value that make a difference? People strive to show themselves and to perform through products, which makes it interesting to see to the perceived value of design.Tweens is a group of consumers that are easily influenced to consume products by their surrounding. To choose clothes, shoes and other products after what your surrounding?s demand, is a way of adapting yourself to society.

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.

Det övergripande målet för svensk jämställdhetspolitik är att kvinnor och män ska ha samma möjligheter, rättigheter och skyldigheter inom alla områden i livet och det råder politisk enighet om detta. Trots denna enighet är vårt samhälle fortfarande inte jämställt. Varför? Luleå Tekniska Universitet har genomfört en studie av norrbottnisk medias gestaltning av kvinnor och män, med ambitionen att skapa en grund för en bredare diskussion om hur kvinnor och män skildras i media. Studien visade att 72% av alla nyheter handlade om män och 18% handlade om kvinnor.

Feministiskt initiativ är ett nytt parti som liksom mycket annat har skildrats av media. Syftet med den här kvalitativa studien är att studera vad media har berättat om Fi, utifrån en kritisk diskursanalys och socialkonstruktionistisk grund vill vi studera vilka diskurser som media, i vårt fall tidningsartiklar från de stora rikstidningarna, förmedlar om partiet Feministiskt initiativ. De tidningar som vi hämtat artiklar ifrån har varit Aftonbladet, Svenska Dagbladet, Dagens Nyheter, Metro och Expressen och utgjort grund för empirin. Igenom vår analys hittar vi olika mönster och teman, däribland tre framstående diskurser: kampdiskursen, ledardiskursen samt jämställdhetsdiskursen. Dessa går in och fogas på olika sätt för Fis framträdande i medias texter.

Abstract Author: Maria StåhlTitle:  Level: BA Thesis in Media- och kommunikationsvetenskapLocation: LinnaeusUniversityLanguage: SwedishNumber of pages: 51  This report is a critical discourse analysis of the attributes that surround the word basic income/medborgarlön in four Swedish daily newspapers. The study explores how the text in the newspapers attributes the word and what the consequences might be for the readers and for the political agenda when it comes to the discussion of justice and responsibility. The attributes that characterizes basic income in the media are mostly negative and there is no discussion where work strategy and basic income is seriously spoken of. Work strategy is taken for granted and is not questioned by anyone. The alternative that basic income could be is being ridiculed which becomes clear by the attributes that are chosen. The figuration of basic income in these media is characterised mostly by negative and depreciatory attributes.

The purpose of this study was to examine how modern information and communication technology influence collective action within the framework of social movements. By studying the protests in the Arab World 2011, and focusing on the social movements in Suleimanya in northern Iraq, by observation taken on place, the essay discusses that collective action is closely related to the use of technology, for example cell phones and Internet.Result shows that modern communication technology has enabled immeasurable access andconnection between individuals throughout the world, which seems to be different from previouscollective action. The new communication channels in the form of social media, has been used for the dissemination of information and news, documentation, organization and membership recruitment in the social movements in the Arab World and Suleimanya. The new social movements have the tendency to be decentralized and flattened organized, they are now self-organizing and that they only do a whole as global patterns, as evidenced by the social movements in the Arab World andSuleimanya..

Since 1820 there has been a continuous discussion about the contents of history courses and the current debate considering this school subject is no exception; it is as vital as ever. Both in educational policy and public debate the role of history as a school subject has been brought up for discussion.In this study the writer has chosen to study the politically independent interest organization HLF. The organization is a non profit association, which works for the consolidation of history in Swedish schools.The purpose of this study is to investigate how the organization HLF has received and met the ongoing debate on this issue. The writer has chosen to examine the strategies the organization has used in order to influence this school subject and if they have succeeded in doing this.To carry out this study the writer has made use of HLF´s annuals as well as Aktuellt om historia, which is a publication that the organization issues three or four times a year. The conclusion of this study is that HLF has little influence when it comes to the formulation of the education of history.

The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we intend to develop knowledge about whether the generalizations of Gen Y have any bearing, or if they are only assumptions with no support. From the empirical results, we have seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining, relevant to their interests, and they want to be able to choose themselves whet­her to take part of them or not..

Title: A Rural Pluralism Abandoned ? A quantitative analysis of the diversity in the local news content in Arbetarbladet and Gefle DagbladAuthors: Kalle Berg, Viktor Johansson och Francisco Ramirez Franzén.Subject: Undergraduate research paper in journalism studies, Dept. of journalism,media and communication (JMG) Gothenburg UniversityTerm: Autumn 2013Supervisor: Jonas Ohlsson, JMG, Gothenburg University.Pages: 47Purpose: The main purpose of this study is to examine how diversity in the news content changes when two competitive newspapers, in this case Gefle Dagblad and Arbetarbladet, is brought in to the same media company.Method: Quantitative content analysis.Procedure: 4 930 articles from a study period of three weeks during the years of 2001,2004, 2008 and 2012 has been coded into different variables and analysed from the perspective of diversity and media ownership concentration.Results: The main result is that since the two newspapers were incorporated in to the same media company there has been a change in the diversity of the news content. The aspect of which geographical regions, covered by the liberal newspaper Gefle Dagblad, show a tendency that Gefle Dagblad concentrate their news coverage to the main region, the municipal of Gävle..

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user?s constantly increase. A major part of the information that is available is seen from a company?s perspective and what benefits they can take advantage of thru social media.

Studien bygger på en analys av svenska tidningars skrivelser kring verksamheten Sharaf Hjältar, en verksamhet tillsatt av den feministiska organisationen Elektra. I denna studie visar jag på hur bland annat invandrare, kultur samt kvinnoförtryck som sker bland svenska invandrare gestaltas i svensk media. Fokus har legat på att visa hur media, genom att stereotypifiera och stigmatisera kulturer, beteenden och identiteter skapar en bild av invandrare i det svenska samhället. Studien visar hur invandrare framställs som bland annat en homogen grupp som fungerar i kollektiva former samt hur invandrare sätts i en stark motsatsbild till ?svenskar? och ?svenskhet?.