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5881 Uppsatser om Media discourse - Sida 38 av 393
Proppen har gått : En analys av diskursen kring Kultursamverkansmodellen
This essay aims to map the ideas behind the Swedish cultural reform called Kultursamverkansmodellen, and how the ideas are forming a discourse. Furthermore it examines the social praxis on the three levels that constitutes the model. The three levels are the state, the region and culture creators/civil society. This is a qualitative study based on primary and secondary sources collected on the three levels. The theoretical frame of reference is based on institutional theory, on Michel Foucault?s lecture on The Discourse of Language, and on New Public Management.
Om solidaritet och ansvarstagande i världen : en diskursanalytisk studie kring internationaliseringen av svensk försvars- och säkerhetspolitik
The world is increasingly coalescing, ecologically, economically and culturally. Many problems can no longer be solved within the own state borders and the limitation of the territorial state is obvious. Jürgen Habermas means that a world domestic politic without a world government is what this progress need. Therefore it is important that national interests become less central and the solidarity between people is given priority in international relations. The focus of this thesis is therefore a critical discourse analysis of the current position of the internationalisation of Swedish security and defence policy.
Konstruktionen av sverigedemokraternas väljare : En kritisk diskursanalys av svensk nyhetspress i samband med eftermälet till 2010 års riksdagsval
AbstractTitle: Konstruktionen av sverigedemokraternas va?ljareAuthor: Magnus Persson & Max LindbergTutor: Leonor Camaue?rCourse: Bachelor thesis, Media and communication. The aim of this essay is to use a Critical Discourse Analytical (CDA) approach to analyse the construction of the Sweden Democrats (Sverigedemokraterna) voters in news articles to see if and how they are separated as a group from the Swedish democratic community. This aim is broken down into two questions.How are the Sweden Democrats (SD) voters constructed in news articles in Dagens Nyheter (DN) and Aftonbladet (AB) regarding the aftermath of the national elections?What differences are there between the portrayal of the Sweden Democrats voters and the agents that are used as opposition to them?To answer these questions we have used CDA. We have taken our approach from a modified version of Teun Van Dijks CDA model for analysing news articles.
?Då läser jag hellre kvällspressen ifall jag vill få lite spänning? : En studie om gymnasieelevers påverkan av kvällstidningarnas brottsrapportering
Media is a big part of our society and plays a major role in the socialization of young people. It sets the agenda for what?s important and newsworthy. In media coverage today crime and violence occupies a lot of the space. The evening press like Aftonbladet, Expressen and GT often use crime to sell their papers.
Folkbiblioteket och marknaden - En diskursanalys av ideologiska konflikter i diskussionen om marknadsanpassning av folkbibliotek
The recent decades have been characterised by a trend where the public sector's been inspired by several methods and strategies from the private sector. The public library is in this case no exception. In this context there are different perspectives on whether or not this will lead to a dramatic change of the role and values of the traditional public library. The aim of this master's thesis is to make a contribution to a deeper understanding of the ideological conflicts within the Swedish public library and its relation to the market. In the literature of library and information science I have identified two separate discourses representing two contradictory systems of meaning concerning this relation.
"HBTQ-ungdom, den hårda skolan"
The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.
Prinsessa av modern media : en ideationell analys och kritisk diskursanalys rörande rapporteringen av prinsessan Estelles födelse och den svenska monarkin, förd på svenska nyhetssajter
When we define something as real it will also have real consequences. Media society is developing rapidly; the media?s more central role in our society means that their interpretations and portrayals of the world will have a greater impact on how we look at ourselves and our society.When Swedish Princess Estelle was born in February 2012 she was the first Swedish heir to be been born in what is known as ?the computer age?. This paper aims to examine the reporting of the birth of Princess Estelle and how it was conducted by Swedish news sites, from an ideological perspective. The study is based on qualitative method with ideational analysis and Norman Fairclough?s critical discourse analysis.In conclusion, the news sites portray a positive image of Princess Estelle?s birth and the Swedish monarchy and strengthen the status of the Crown Princess family.
Ska Google eller Facebook verkligen få fälla det sista avgörandet? : En kvalitativ studie om hur rekryterare inom mediebranschen ser på arbetssökandes användning av sociala medier
In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.
?Biblioteken vill bara vara hippa? ? en studie om ungdomars attityder till bibliotekens marknadsföring på sociala medier.
The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.
En medial syn på prostitution i fallet Eva Bengtsson : -om diskurser i samhället!
Prostitution är ett komplext fenomen och inom socialt arbete finns det olika organisationer och myndigheter som arbetar för att hjälpa prostituerade. Media är ett kommunikationsverktyg som används för att förmedla information till samhällets invånare. Media förmedlar diskurser som påverkar vår sociala omgivning. Vidare upprätthåller samhället diskurser genom att diskurser avbildar verkligheten. Eva Bengtsson såldes som prostituerad på 1970- talet till kända politiker i Sverige och har nu krävt skadestånd av regeringen.
Hoppa på tåget eller stå kvar vid stationen? : Organisationers användning av sociala medier
Purpose:The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication.Metohodology:A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.Theoretical perspective:The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied.Emperical findings:The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.Conclusion: The main factors affecting an adoption of social media is the organization?s open structure, the ability to see opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill.
Nya förhållningssätt i den fackliga jämställdhetspolitiken? En studie av LOs Klass och kön-serie 1990-2000
At the Congress of the Swedish Trade Union Confederation (LO) in 1991 a decision was made to reform LOs politics of gender. In the new resolution class and gender were established as equal causes of oppression. This was a giant leap from LOs traditional politics, where the dimension of class had always been considered more important than gender. The present thesis discusses how gender was constructed in LOs discourse after 1990 by analysing their official publications about gender politics called Klass och kön. The key terms in the analysis are continuity and change.
Barn och sociala medier : Hur sociala medier påverkar elever och skolans arbete mot kränkande behandling
This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of social media, the survey shows that many of the students in grades five and six uses much social media.
Social mediestrategi - En studie om medarbetarens roll vid agerande i sociala medier
Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.
Jämställdhet och politik, går det ihop? : En kritisk diskursanalys
Gender and politics, how well do they match? An interesting way of studying gender and politics is therefore to look at the legislation proposals from the government. In Sweden when the government make a legislation proposal it have to have a chapter that consider the aspect of equality between men and women. This paper aim to study the language in the gender aspect of the legislation proposal. This is done from a gender perspective.