In this essay I want to investigate how the poodle strategy affects a person?s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It?s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one?s reputation either as a private person or as an official.The essay?s research questions are:How has the strategy been applied for defensive purposes and what are the results?To which extent can the Stasis theory and Benoit?s theory on Apologia be connected to the strategy?Does the strategy affect the user?s credibility?To answer these questions four cases from the political sphere in Sweden where persons have been said to have ?done a poodle? have been analyzed.

Syftet med denna uppsats är att undersöka hur utrikesrapporteringen under 2013 såg ut i lokaltidningen Södermanlands Nyheter (SN) och storstadstidningen Svenska Dagbladet (SvD). Frågorna som ska besvaras handlar om vilka områden och ämnen som läsarna får ta del av i tidningen, och vem som rapporterar om utlandet. För att besvara frågeställningarna genomfördes en kvantitativ undersökning med kompletterande intervjuer med representanter för SN, SvD och TT Nyhetsbyrån. Materialet som samlades in var 159 texter från SN och 214 texter från SvD, vilket blev totalt 373 texter. Den teoretiska utgångspunkten kretsar främst kring nyhetsvärdering utifrån Galtung och Ruge samt Prakke, agenda-setting, gatekeeping, samt det västerländska mediala beroendet.

This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.

The aim of this essay is to study the decision making process and implementation of the principle of political participation and influence for Roma minority in Sweden. The results regarding the decision making process is structured through a discourse influenced policy analyses. Problem picture and recommended measures in the political documents representing the decision making process are analysed through theories of minority rights and equality. The implementation is seen through, by the author given minority discourse and the work in the roma council and analysed by the same theories already mentioned.The results show that regarding the decision process the aim of art.15 in the framework convention is based on the idea of equality while the Swedish documents relates more to an idea of the right to speak for the group. Regarding recommended measures, the framework convention gives several recommendations on specific measures for political participation while the Swedish documents focuses on the general politics of the state.

Under utbildningen Medie- och kommunikationsteknik utfördes detta examensarbete på våren 2006 åt STRAX media i Linköping. Eftersom STRAX media kände att det var dags att de marknadsförde sig på Internet tyckte de att det var en utmärkt idé att en examensarbetare skulle göra hemsidan åt dem. Denna hemsida är ett sätt för STRAX media att visa vad de erbjuder samt vilka de är som driver företaget. Hemsidan är uppbyggd av HTML och PHP och den är kopplad mot en SQL-databas. Syftet med rapporten är att ge läsaren en enkel insikt om hur jag skapade hemsidan åt STRAX media genom att ge exempel och bilder.Planeringen som gjordes bra och således kunde hemsidan läggas ut inom den planerade tidsramen.

AbstractAt the UN Conference on Environment and Development in 1992 the nations stated that traditional environmental policies were not sufficient to handle the multidimensional challenges posed by sustainable development. Governments needed to broaden their political decision making procedures in order to coordinate and integrate environmental, social and economic policies. Therefore a new tool was introduced in Agenda 21, National Strategies for Sustainable Development (NSDS). The aim of an NSDS would be to bring together actors from all parts of society to jointly reach a consensus on how to work towards the vision of a sustainable society. An NSDS would be seen as a strategic tool to help focus national policies for SD.

In the beginning of this century United Nations expressed their concern about the lack of female participation in politics through a number of resolutions and conventions. To ensure sustainable development and democracy, United Nations argued the importance of women?s participation in every level of politics within a state.Burma is a country that is in the middle of an ongoing democratization process and women are not considered to participate in this process. The purpose of this thesis is therefore to analyze the experience of politically involved Burmese women in their political participation progress.This study has been realized through semi-structured interviews with nine Burmese women, in both Thailand and Burma. The questions that have been asked are about what societal and cultural barriers women meet when they are, or want to be, political involved, both from the society and within their own political organizations.

Purpose: The essay was designed to examine what impact an increased media concentration in the provincial press may have on the society in the future. I also had the intention to create a greater understanding of the concept of media concentration and how the media groups relate to the public interest. Method: The work with this study was conducted by using methods from the qualitative methodological arsenal through interviews with, for the study, relevant informants, but also through a case report on the Stampen Group. The selection of informants had a background and a breadth which secured the credibility in this survey. The starting point was taken in previous research via a deductive approach where I tested how existing theories match reality. Conclusion: After completing this study should be noted that all respondents believe we will see a greater concentration of ownership in the Swedish media market in the future, and that it will reduce diversity. However, there are steps to take which I believe can work well in theory but perhaps not always in practice.

Study: Degree project in teacher education, Advanced level, 15pUniversity of SkövdeTitle The Battle of the School ? The attempt of four organizations to influence the Swedish school and the good citizen.Number of pages: 43Author: Christoffer HärsjöTutor: Erik AnderssonDate: January 2009 Keywords: Democracy, organizations, school, influence, citizen This exam discusses the influence of four different organizations in the public school. The chosen organizations are the Confederation of Swedish Enterprise, LO, the Enforcement Authority and the political party Feminist Initiative. They all have different agendas about what they think the school should teach children. These agendas will be analyzed from the point of view of lobbying, corporatism, influencing of public opinion and the theory of curriculum, to find out what impact they have on the Swedish school system.

I och med medias utveckling och förankring i vårt samhälle har pedagoger i dagens skola inte längre monopol på kunskapsförmedling. Detta examensarbete undersöker hur pedagoger talar om hur de arbetar med media i undervisningen. Undersökningen bygger på 14 stycken kvalitativa intervjuer med pedagoger och elever ifrån två olika skolor i Malmö. Skolorna är belägna i två olika stadsdelar varav en av dem är präglad av mångkulturalitet och den andra är mer traditionell svenskt homogen. Empirin analyseras utifrån Vygotskijs sociokulturella perspektiv samt tidigare forskning som bedrivits kring medias roll i skolan.

The purpose of this essay, ?Now they are chasing paper-less - A qualitative discourse analysis of mass medias depiction of the Reva-project and the work of the police?, is to analyze how mass media portrays the Reva-project and polices work with the project. The basis for the essay will be eight selected newspapers. The Reva-project implies collaboration between the Police, the Swedish Migration board and the Swedish Prison and Probation Service within the border police. The aim of the project is to enhance the efficiency and the execution of the border police work, in accordance with the government?s target.

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.

Title: Hälsa i sociala medier - En kvalitativ studie om hur hälsoinformatörer upplever och påverkas  av hälsobudskap i sociala medier.Title: Health in social media - A qualitative study of how health communicators perceive and are affected by health messages in social media.Author: Anna HedströmInstitute: Karlstad University. Faculty of health, nature and engineering sciences.Tutor: Owe StråhlmanDate: 150615Number of pages: 34Keywords: eHealth literacy, health communication, health informers, health literacy, health messages, media literacy, social media Background: With an increased interest in diet and exercise, also health and fitness messages have increased in both traditional and social media. The general guidelines on physical activity and diet are forgotten as training tips increase in the media. Research shows that it is common for individuals to retrieve information from the media when it comes to their own health. In doing so media literacy, health literacy and eHealth literacy becomes increasingly important for health communicators and for those who receive health information. Objectives: The aim of this study was to examine health communicators? experiences of health messages in social media, and how they are affected by them. Method: Qualitative interviews were chosen as a method to collect data.

Attityders betydelser är en undersökning som syftar till att skapa en förståelse av hur attitydgestalter fungerar i en debattsituation genom att analysera hur ickeverbal retorik såsom kroppsspråk, blickar och gester samspelar med det som uttryckligen sägs. Forskningsobjektet utgjordes av en tv-debatt i SVT Agenda mellan Gudrun Schyman (Fi) och jämställdhetsminister Maria Arnholm (Fp) kring den såkallade ?lönefrågan?, om hur politikerna ska verka för att lönerna i Sverige ska bli mer jämställda mellan kvinnor och män.Analysen visade att Schyman uttrycker många starka negativa attityduttryck som skapar en konflikt i debattens diskursdynamik. Dessa attityduttryck i kombination med vad Schyman säger till Arnholm gör att de båda debattörernas ethos och maktpositioner förändras, där Schyman får ett övertag i debatten som hon kan utnyttja för att till slut vinna den.Frågor som kan vara intressanta för vidare forskning är om Schymans konfliktskapande attityduttryck kan generaliseras till andra retoriker och med vilket syfte det i så fall verkar ske. Sådan forskning skulle kunna nyansera den retorik som framförs i politiska debatter och indirekt bidra till att granska dessa ideologikritiskt..

The Swedish public inquiries and most of the political science advocate reforms in the spirit of participatory democracy to strengthen the democracy. Although it is striking how limited and narrow the scientific documentation is in analysing the effects of participatory democratic reforms. Still, many of the local governments in Sweden are reshaping their organisations according to the participatory democracy model. Is it a trend and a symbolic action or a veritable action of good-will of the politicians?The paper argues that the idea of participatory democracy has become popular and widely spread.