Denna uppsats behandlar prissättningen av reklamutrymme på bio. Syftet med uppsatsen är att skapa en djupare förståelse för hur SF Media, vilka är den störta aktören på svensk bioreklammarknad, prissätter reklamutrymmen på bio i praktiken ur ett tjänsteperspektiv. Datahar samlats in genom kvalitativa och semistrukturerade intervjuer med representanter från SF Media. Slutsatserna som dragits är att SF Medias prissättning påverkas av både interna och externa faktorer. SF Media tillämpar en kundbaserad prissättningsstrategi där värdet för kunden styr.

Engelsk titel: Greater opportunities than interests : Civic culture and deliberative discourse on Swedish NGO websitesThis is a critical and normative study, which examines a selection of Swedish NGO websites as potential forums for civic culture and deliberative discourse in the public sphere. Sociocultural, political and sociological and media and communication theories are combined.The work is made within a Habermasian tradition, but the importance of a hermeneutic methodology is stressed, along with the sociocultural perspective to reach an understanding of why citizens engage in politics. In contrast to much of the earlier research concerning deliberative discourses on the Internet, a more informal understanding of how people discuss politics is stressed.The questions are: What kind of civic role do the websites discursive dimensions address? What kind of civic identity do the users address in the websites resource dimensions?The empirical results are both discouraging and encouraging for advocates who put their trust in the Internet as a potential civic tool, in these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and resource for the users.

What is e-leadership and how can it be framed in a distance context? How can work motivation be understood as a correlated theme? In prior leadership research and theory it has been taken for granted that leadership occurs in a face-to-face environment, so how to study leadership in a remote context? According to recent research, e-leadership defines this leader-member relation in this new arena, and a central focus of this research has been on communication. Communication is a central theme in the remote setting because it is the only interaction arena which allows leadership to be seen and understood. By conducting a case study in a multi media organization with distance working journalists as focus group this essay aims to bring a deeper understanding of how e-leadership works and how it effects work motivation. The field of media organizations is interesting to study as distance work is not an unusual working environment for journalists, and research has indicated that work motivation needs for these highly specified creative workers are somewhat differentiated from other, for example industrial workers, which implies that motivation theories urges an update.

This essay casts light on the quantitative aspect of the media representation of foreign news. The purpose of the essay is not only to describe the media representation of the countries of the world, but also to explain the representation out of structures that are mirrored by the mass media. Four hypotheses are stated that are operationalized in the research. These are treating four different factors that are believed to affect the representation, economy, geographical distance, cultural distance and the size of the population. A fifth hypothesis is stating that economy is the most influential of the factors.

Syftet med uppsatsen är att undersöka den diskurs som följde i svensk media efter migrationsverkets beslut att ge syriska flyktingar permanent uppehållstillstånd.Metoden som vi har utgått ifrån är kritisk diskursanalys och innehållsanalys. Som data har vi valt ut tolv artiklar och två TV-program.Resultatet visar att media äger den makt som gör att de får avgöra hur ett sådant beslut ska presenteras och diskuteras. Resultatet visar även att media använder idag en annorlunda diskurs jämfört med 1980 och 1990 talet.Media kan med sin makt avgöra vem som ska/inte ska uttrycka sig. En ?Vi? och ?De? skapas av media som skiljer mellan den etablerade och den oetablerade i samhället.

AbstractTitle: The ?Investigator? and the ?Updater? ? new patterns of news use among young adults.Number of pages: 48Author: Anna StrinnholmTutor: Amelie HössjerCourse: Media and Communications, D- levelPeriod: Fall of 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model ?a typology of the Swedish mediasystem from an audience perspectiv?.Method/Material: The method of gathering of empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull ?a typology of the Swedish mediasystem from an audience perspectiv? .Main results:Two different types of ideal media users can be drawn from the empirical research, the ?Investigator? and the ?Updater?. The updater search for news to stay updated and relies on the Internet as main source of information.

SAMMANFATTNING:Medias makt att påverka individers sätt att tolka verkligheten är stor. Betydelsen för hur man väljer att skriva någonting blir viktigt eftersom det påverkar den sociala praktiken i fråga om makt och inflytande för individer och grupper. Vi har i denna uppsats lagt fokus på hur kvinnor med utländsk bakgrund uppfattar den mediala bilden av invandrarkvinnor och hur det påverkar deras identitetsskapande. Vårt syfte med uppsatsen är att empiriskt undersöka hur kvinnor med utländsk bakgrund uppfattar den bild som förmedlas i media av invandrarkvinnan. Vi har använt oss av en kvalitativ metod och samlat in ett empiriskt material bestående av åtta intervjuer.

Titel: Användning av social media bland små och medelstora företag ? En studie av café- och konditoribranschenFörfattare: Lara Domi och Carolina WireskogHandledare: Timurs UmansNivå: Kandidatuppsats, Marknadsföring (15 hp), VT 2011Nyckelord: Social media, små och medelstora företagProblemformulering: Hur använder sig små och medelstora företag av sociala medier?Syfte: Syftet med den här uppsatsen är att beskriva hur små och medelstora företag i Sverige använder sig av sociala medier och vilka faktorer som påverkar deras roll i de sociala medierna. Vi avser även att finna sätt på hur företagen kan bli effektivare i sitt arbete med de sociala medierna.Metod: En kvantitativ studie med en deduktiv ansats där undersökningen genomfördes på Internet och vände sig till företag verksamma inom café- och konditoribranschen.Teori: Den teoretiska referensramen inleds med teorier om relationsmarknadsföring följt med avsnitt om kommunikation och gratis marknadsföring. Vidare behandlas social media och hur företag använder sig av social media. Kapitlet avslutas med en presentation av vår modell.Resultat: I detta kapitel återges de resultat som framkommit ur den undersökning som genomförts.

This is an essay in Swedish on the subject of democracy and demonstrations of collective violence. The study is based on a conflict between the youth-house movement in Copenhagen and the state of Denmark - the city of Copenhagen. The focus is over the period December 2006 until January 2008 with reflection on the political movement around the youth-house from the 80's and onwards. This political movement roots back to the late 60's and especially the squatting movement, the BZ, of Europe which had a strong period in Denmark both in the 60's and the 80's. There is also a strong connection to other political movements of anti-fascism, anti-globalisation, queer activism and equal rights.

Our purpose with this essay was to make a comparative study of the methadone programme in Sweden versus Denmark. We wanted to examine the issue by illustrating the historical and recent development of the drug political policy and the growth of the methadone programme in both countries.We chose to work with the following questions:1. What differences occur in the methadone programme if you compare the same in Denmark and Sweden? 2. How is the respective methadone programmes designed? 3.

The purpose of this Masters thesis is to examine the representation of student life in Uppsala in the 1860s and 1870s in memoirs. This purpose is achieved by contextualising the memoirs in two different analyses. In the first, the representation of student life in the memoirs is compared to that in another literary genre, the university novel, and it is found that the two representational forms paint completely contradictory pictures, where in the novels the higher education is depicted as rotten and in dire need of reformation, whereas in the memoirs the system, albeit somewhat flawed, works. The memoirs and the novels thus seem to be competing systems of representation, created in different discourses, wherein the purpose and nature of higher education widely differed. In the second analysis, the examination of the memoirs is based on research concerning the nation building process in Sweden during the 19th century.

The Swedish Public Relation industry has gone through a rapid growth in the recent decade. A peculiar, although perhaps not unexpected, development is that former politicians and politically employed individuals to a larger extent have been the subject of recruitment effort from the industry. Simultaneously there has been a public debate concerning the influence on Public Relations and Lobbying over the political agenda. The purpose of this thesis is to widen and deepen the discussion concerning Public Relations consultants. It centers on the individual consultants and takes their competence as the point of departure.

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.

In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.

The present state of politics in contemporary Venezuela portrays a country of polarization, a chase for power and accusations of authoritarian and even undemocratic rule. The purpose of this bachelor thesis is to examine the democracy in Venezuela, in order to clarify the sometimes vauge perception of the political situation. By applying the theories of polyarchical democracy put forth by Robert Dahl, one of the most highly regarded theorists on the subject, accordingly the discussion will therefore follow a theoretical framework. Dahl requires seven nstitutions to be guaranteed in a democracy, amongst them the possibility to vote, run for public office and the practise of freedom of speech. Measuring Dahl's levels of institutions in Venezuela, it is made clear that the level of democracy vary in different areas.