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12685 Uppsatser om Media analysis - Sida 38 av 846
Tuttar och terrorister : Om mediarapporteringen kring Göteborgskravallerna
This essay focuses on the press coverage of the riots in Gothenburg 2001. The questions it aims to answer are, How is it that although the media was gender-neutral in its news reports, the lasting memory is one of rioting men, and why did the media simultaneously exaggerate and minimize the importance of the riots?The material consists of articles and photographs from Swedish mainstream newspapers. The method is text analysis, with a heavy influence of discourse theory. The conclusions are that since the hegemonic discourse on gender does not allow women to be active and violent, all bodies in the riot automatically become men, no matter how female they seem to be in other contexts.
Vem är det framför skärmen? : En fördjupad textanalys om hur svenska politiker konstruerar jag-bilder på Twitter.
The trend of social media is a global hit and now both individuals, businesses, celebrities and politicianshave their own social media pages, which means that the visibility increases and focus lies on what'swritten and published by the person. Mediated communication are everywhere around us and affects theway we communicate with each other and also the way we look at ourselves and most importantly how weportray ourselves. The individual's perspective has become a relevant issue with the rapid moderndevelopment. One's cultural identity can be seen as a life-long project.The purpose of this paper is to do an in-depth text analysis to examine how Swedish politicians constituteand construct identities, with a focus on "the self" and the "mediatization self" on the micro-blog Twitter.The theoretical ground for this study is from a discourse analysis point of view that focus on ?the self? andthe ?meditization self?.
Dress for success - by using multichannel marketing
Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.
Muslimer och islam i svensk press : - en studie om i vilka sammanhang muslimer och islam framställs i Aftonbladet och Dagens Nyheter under åren 2011-2013
The aim of this paper is to study in which contexts Muslims and Islam are represented in newspaper- articles in the Swedish press. The research questions are formulated as follow: In what contexts are Muslims and Islam represented in Aftonbladet and Dagens Nyheter during the years 2011-2013 ?Does the newspaper-articles in Aftonbladet and Dagens Nyheter reflect open or closed attitudes about Islam? My material compromises twenty-five newspaper- articles from the newspapers Aftonbladet and Dagens Nyheter during the years 2011-2013. The material became a subject for qualitative content analysis. This resulted in four categories, the categories were formed from the content of the newspaper-articles. The categories are: (1) Violence / Terrorism, (2) Extremist / Fundamentalist, (3) Islamic god´s state / government / Islamism and (4) Others.
När bok blir film? : En jämförande analys av boken och filmen Catch me if you can
AbstractTitle: When book becomes film... ? a comparative analysis of the book and film Catch me if you can (När bok blir till film?En jämförande analys av boken och filmen Catch me if you can)Number of pages: 46Author: Majlinda JunikuTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: To study what model of dramaturgy belongs to the film Catch me if you can and to see what has been crossed out, altered and added from the book so the narrative will fit this model.Material/Method: The film Catch me if you can and the book with the same name has been used to analyze the differences between them. I have divided the differences into three categories: Crossed out, Altered and Added. In the analysis section these have been presented in each section of the film.Main results: Catch me if you can is definetly a film made with the design of the Anglosaxon model, mostly because of its timestructure and that it portrays an action and not just a condition which is normal in the epic-lyric model.
Socialisera mera!
Syftet med min uppsats var att studera ifall man kan använda sig av Sociala Media som Facebook och Twitter i vår undervisning, vilka för och nackdelar det kan medföra, vilka risker som finns och hur vi ska använda oss av verktyget på bästa sätt. Förbättrar användandet kommunikation och interaktion?
Jag har utgått ifrån Lev Vygotskijs, John Dewey och Bakhtins olika teorier om kommunikation, dialog och interaktion. Jag har också behandlat begrepp och verktyg som Sociala Media, Facebook, Twitter och IT i språkundervisning. Jag använde mig av intervjuer med aktiva lärare för att samla material till min analys och sammanställde materialet i diskussion och slutsats..
Var är brudarna? : En innehållsanalytisk studie om kvinnliga idrottsutövare i Sportbladet
The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden?s biggest evening newspaper Aftonbladet. The material we?ve used are the newspapers that we collected during two weeks in 2008, the 3rd of November to the 9th of November and the 11th of November to the 17th of November. We?ve conduced two qualitative researches ? a text analysis and an image analysis ? and one quantitative analysis on our material.
Man och kvinna i tvåsamhet, Amen : en studie om debatten kring samkönade äktenskap i religiös media
The purpose of this thesis is to present a number of examples of how the debate concerning same-sex marriages in Sweden was conducted in religious media between the year of 2005 and May 1st 2009. I intend to examine if and how these debate articles can be descibes as examples of religion taking part in the public sphere according to José Casanovas theory of deprivitization and public religion (1994) and Jürgen Habermas theory of religion in the public sphere (1964, 1989, 2006, 2008). I will apply the theories to the material by using four criteria for public religion, based on Casanovas and Habermas two theories, designed by Marta Axner. I also intend to compare the arguments used in the material to the arguments found in Marta Axners dissertation Public Religions in Swedish Media (2013). To identify these arguments a textanalysis containing seven argumentschemes, designed by Gunnar Björnsson (1994), is applied.
Varför sociala medier? : En undersökning av folkbibliotekens arbete med extern marknadsföring.
In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.
Pox-rättegången, Mangafallet och Tintin-gate : en diskursanalys av debatter och nyhetsrapportering i svensk media om tecknade serier och censur
The study aims to examine how censorship and comics have been discussed in three debates. The aim is also to identify discourses and the orders and relations of power constructed in the debates, and to examine how librarians should handle debates about censorship and comics. Selected sources are articles from Swedish newspapers and tabloids about the debates on the Pox-trial, the manga case and the debate about Tintin in Kulturhuset. The results from the analysis indicates that the debates have been dominated by two main discourses: a discourse on freedom of speech and a discourse on social responsibility. Within the discourse of freedom of speech there is a range of perspectives that emphasize: artistic freedom, the need for open and free conversations, a discussion about how the comics are assessed in comparison with other media formats as well as a discussion about moral and moralism.
Från diskurs till praktik? En studie om säkerhetiseringen av irreguljär migration och dess konsekvenser
This thesis discusses the theory of securitization in relation to the issue of irregularmigration, from EU level to national level. By using discourse analysis, the purpose isto explore whether the discourse leads to practice when it comes to nationalimplementation of EU debates on return policy. The material used in this workconsists of policy documents regarding the Return Directive from the EuropeanCommission as well as the Reva Project in Swedish migration policy. The mainobjective of the Reva Project is to make the process of returning irregular immigrantsmore effective and it has been strongly criticized, both by media and public opinion.The conclusion of this case study is that even if the security rhetoric may appearstronger on the EU level, the main elements of the security discourse are stillportrayed in the implementation on the national level. Based on this analysis we canmake the presumption that discourse develops into practice in the case of returnpolicy in the EU-member state relation..
Om superpedagoger och vanliga lärare : en analys av hur media konstruerar läraryrket
School and education are topics that are frequent in Swedish media. The intention of this essay has therefore been to investigate the image of teachers and their profession in Swedish daily press. The overall aim has been to analyze how teachers are portrayed in the debate that followed the TV-show Klass 9A, and by that find how the debate defines the concept of a good teacher. The representation that was found was then compared to earlier studies. The series was shown on Swedish television between January and March 2011.26 articles were chosen and the ambition was to have various perspectives represented, such as different voices and also papers from different areas of the country.
Återhämtningsprocessen hos en svensk livsmedelsproducent efter ett allvarligt produktfel : En studie av Findus hantering av ?Hästköttsskandalen? under våren 2013
This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.
Extra! Extra! En studie i urval och nyhetsvärdering av push-notiser
This case study aims to find out whether the promotion of Swedish news through push technology, and the selection process behind it, obeys the traditional criteria of news values.A months-worth of push notifications, sent out by the mobile phone applications of newspapers Dagens Nyheter and Expressen, were analysed through the application of a number of taxonomies meant to determine their newsworthiness.These taxonomies were, however, based on 20th century media, and do not necessarily adapt well to analysis of digital news publication forms. The purpose of this study is therefore to find out which criteria are still relevant to the news selection behind a digitalformat such as push notifications; and which have become obsolete.The basis of this study is the criteria of news values originally designed by Galtung and Ruge in 1965 and revised by Harcup and O?Neill in 2001; as well as the model of assessing front page news proposed by Hvitfelt. The content analysis was conducted in a manner as similar to that of Harcup and O?Neill?s own study as possible, so as to constitute a re-revisal ?revamped for the digital age.Our results show that the criterion of ?frequency? ? that is the conformance between the time-span of an event and the publication frequency of a medium ? has acquired an ambiguous importance.
För vem kommenterar du? : En studie om interaktion mellan H&M och deras användare på Facebook
This essay addresses the subject social interaction in the social network named Facebook. The studied interaction took place between the Swedish clothing company H&M and the active visitors on the company page in the social network. The subject of social interaction in social media is an interesting field to study due to its vast range, the largely amount of people involved and it is of interest to see how the company and customers interact. The purpose of the essay was to study the interaction between the company and visitors. The statement of the problem is divided into four questions which is processing a deeper analysis of how the company page is used.