Denna uppsats har haft som ändamål att undersöka hur kvinnor i topposition beskrivs av media. Utgångspunkten har varit studier av medias bild av kvinnor i topposition på nationell nivå i Sverige, Storbritannien och USA. Även mediebilden av kvinnor i absolut topposition i internationell miljö, dvs. kvinnliga presidenter och statsministrar, har studerats. Det som undersökts är bland annat huruvida kvinnor i topposition har samma tillgång till media som män i motsvarande position och om de skildras utifrån genusstereotyper.

Under tidigt 80-tal växte olika sorter av kommunikationsmodeller fram, bland annat Daft och Lengels, Media Richness Theory. Denna teori var baserad på den tidens kommunikationsmönster. Idag nästan 20 år senare har vi sett explosionsartad IT-utveckling vilket har medfört förändringar i det dagliga kommunikationsmönstret. I denna uppsats undersöker vi om Media Richness Theory fungerar på ny teknik med hänsyn till dagens utökade kommunikationsmetoder. Vi studerar bland annat användnings- och påverkningsmönster ur ett abduktivt perspektiv, det vill säga både kvalitativt och kvantitativt.

This study is based on narratives from two victims of violence. A raped old woman has turned to be the core of this narrative of narrative. She is both a narrator and the head person in her narrative. Her narrative turned out to be a dialogue between two genres namely her trauma story and her life story. By experience violence has been associated with masculinity and powr, which is discussed in some detail.

Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

Based on the concept of rhetorical situation, the purpose of this study is to compare and describe the three Socialist leader's May Day speech from the years 1954, 1978 and 2011. The results of the analysis showed that there is a big difference in how the leaders chooses to appeal to the rhetorical audience. Erlander, 1954, never appealed directly to his audience which Palme, 1978, did both initially as repeatedly throughout his speech. Juholt, 2011, has a personal and frequent appeal which is repeated throughout his speech, which is interpreted as a sign of the intimization of the public language. It proved difficult to discuss the Socialist rhetoric as one unified form.

The essay aimed to investigate whether people choose light products or original products regarding dairy products and beverages as well as the motives for their respective choice. Finally the purpose was to find out where they had obtained the knowledge to make their choice and how they thought media had affected their choice. The method used was a qualitative decsriptive study with three focus groups consisting of six women aged 40-50, six women aged 20-30 and four men aged 25-35. Each interview lasted 2 hours. The groups were a selection of comfort.   The results showed that all respondents choose original products. The primary reason was because they thought that original products tasted better and had a better consistence.

Title: Familjära chefer och opersonliga ledare ? en studie om reproducering av stereotypa könsroller i intervjuer med kvinnliga och manliga chefer i Dagens industriAuthors: Linnéa Pettersson and Lovisa WaldeckSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication, JMG, University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, University of GothenburgPages: 33Purpose: The main purpose was to identify and examine the difference between how thebusiness newspaper Dagens industri portray male and female CEOs and executives.The study focuses on longer interviews of more personal character.Method: Qualitative content analysisProcedure: Fourteen interviews in Dagens industri, with seven men and seven women, were described and analyzed.Results: By using qualitative content analysis we were able to find that stereotypic gender roles are being reproduced in many ways in Dagens industri. The interviews with the female leaders have a more personal character with a larger focus on their private life while men gets to answer more technical questions related to their company. Women are questioned about their children and home while men are not.

En massa människor vet vad sociala medier kan göra, det är nu dags att börja arbeta. - Rick Mans, Social Media Lead CapgeminiSyftet med uppsatsen är att klargöra hur sociala media kan bidra till att effektivisera företags internkommunikation, genom att undersöka vilka problem som upplevs finnas i dagsläget, vilka möjligheter sociala media erbjuder och om dessa möjligheter kan appliceras på problemen för att förbättra internkommunikationen. Studien är baserad på kvalitativ insamling av data genom sju djupintervjuer med experter inom området. Under studien har problematik med internkommunikation tagits fram och ställts mot experters syn på sociala medias egenskaper. Resultatet är att sociala media erbjuder både positiv och negativ påverkan på internkommunikationen.

Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information makes believed to be is correct one. The news media?s photo illustrations might pictures result in bad images of the suburbs. Hovsjö, residential area in the city of Södertälje, occurs in the media depicted as is a bad place to live due to the high rate of crime there.Purpose and Issues: My main research question is: How do young people view their residential area Hovsjö in comparison with the image they believe consider is given in that the news media gives the area? Further questions of the study are: How do the young people of the district describe their residential area? How do the youth's react to the news media images of Hovsjö? Has the neighborhood helped to form their identity?Method: In my data collection I have chosen a qualitative approach with observation and semistructured interviews.

Equality between men and women is in focus politically, in working life and in the media. There is a noticeable desire from the Swedish government to create a working environment with equal opportunities for men and women. The equality law in Sweden is an indication of that goal. During its existence, the equality law has gone through several changes. The purpose of the changes has been to improve the work with equality among employers.

Purpose: The aim of this thesis has been to study and obtain greater understanding of the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt out of the social media context.Method/material:  The study is based on an explorative, cultural ethnographically-inspired method, in which four respondents were studied: two men and two women, all frequent users of social media. This was done in three steps: initial interviews, followed by social media diaries and finally a focus group. By allowing these methods to complement each other, the goal was to create an overall picture of the importance of social media in their everyday lives.The study's focus lies on the week in which the respondents kept social media diaries.

The number of blogs, from weblogs, are increasing every day. Blogs are also becoming more visible in the public debate as well as the awareness of their existance is rising among politicians and citizens. The aim of this thesis is to answer the question what democratic potential blogs can have. This question will be answered by initially studying the research that exists today about weblogs and democracy. The second part of the analysis consists of a selection of texts from weblogs that touches this subject.

The aim of this thesis was to look to the organization of people through social media and the Internet. Our study was conducted with a current event in focus. We began our study by examine the protests that had arisen as a result of that the American proposed law called "Stop Online Piracy Act" (SOPA)was presented. With our main focus on SOPA we began to investigate those discussions and debates that during a limited period of time were conducted on a large social news site, Reddit.com, which is a form of social media. We focused on the way that people expressed themselves over social mediawhen it comes to political issues and also whether or not Internet activism can have an effect in the society.

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

In this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people in social media. It?s an empirical study based on individual interviews with a semi-structured interview template. Respondents were of mixed age, both men and women.