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12685 Uppsatser om Media analysis - Sida 31 av 846
Lärares erfarenheter av att använda sociala medier i undervisning
This study aims to investigate how and why teachers use social media to reach their students, and how they handle different levels of computer literacy among students.The purpose of this study is to investigate the experience of teachers using social media in their teaching. I have done interviews with two teachers, who use social media in different ways. One of the teachers makes her students publish their work on the Internet on wiki-spaces, and the other one use Facebook for discussions and teamwork. This report uses the pedagogy theories laid forth by Vygotskij as a vantage point to analyze the answers from the teachers. I have also looked at some of the published student texts on the Internet.This study concludes there are students who don?t have access to computers and Internet at home.
Den ständiga förändringen : En komparativ studie i vinstdrivande fo?retag och ideella organisationers varuma?rkesarbete pa? sociala medier
AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.
När kommuner hänger med : En kvalitativ studie av hur åtta svenska kommuner har organiserat och använt sig av sociala medier i den egna verksamheten när det saknats officiella riktlinjer för detta
Title: When municipalities are keeping upAuthors: Hansson Käll, Ida; Jonasson, MikaelaTutor: Waks, CarolineCourse: Bachelor thesis, 15hp, Department of Business Studies, HT 2010Background: During the recent years social media has evolved into a powerful communicative medium. From an organizational standpoint social media has become a way for organizations to get closer to, and create a dialogue with, their environment. Swedish municipalities have began to use social media in their daily communication with the environment, but a problem has been raised about how public organizations should organize their social media when formal guidelines from the government are missing.Objective: The objective of this thesis is to examine how eight Swedish municipalities have organized their use of social media due to the lack of official guidance from the government, and also what difficulties that have occurred during this process.Method: The method used is qualitative with data collected through interviews with one respondent from each municipality.Results: The result show that the organizational solutions varies through each municipality but also the choice of social media. It has been important for municipalities to have someone in charge of the new communication tool since social media is a fast and communicative channel. Seven out of eight municipalities have already developed or are in process of developing their own formal guidelines on how to use social media.
Hur sexualiteten konstrueras i webbartiklar om filmen Fifty Shades of Grey : En foucauldiansk diskursanalys om hur den normala sexualiteten görs
This qualitative study aims to study how sexuality is constructed in web articles on the movie Fifty Shades of Grey. The study is based on a social constructivist perspective where language is seen as constitutive of reality. The study is based on a Foucauldian discourse analysis which is used in order to see what is excluded and included in the articles? construction of normal sexuality. The result shows that there are similarities in how the web articles produce normal sexuality.
Marknadsföring via Webb-TV - En studie som handlar om möjligheter och begränsningar med att annonsera på Webb-TV
Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.
Kriminalideologier i svensk politik.
Authors: Patrik Jäverbo & Jon LindheTitle: Greener on the other sideLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishIn later years the strict laws and policies surrounding cannabis use have been questioned around the world by several influential leaders, among them US president Barack Obama and former UN secretary general Kofi Annan. It has been argued that the ?War on Drugs? has done more harm than good and in some American states and a number of European countries the drug have been legalized or decriminalized. Everybody does not agree however, that legalization is the best course of action and in Sweden the emotions have sometimes run high in the discussions taking place in television shows and newspapers.The purpose of this study is to examine the image media portrays of cannabis; based on the theory that mass media is an important influence on the individual and the way in which he or she views the world. To put the result into a context the Swedish media image will be compared with the one in Denmark and Norway.
Den demokratiska tillbakag?ngen i Ungern : En kvalitativ fallstudie av Ungerns demokratiska tillbakag?ng under perioden 2010-2025
This study analyzes Hungary's democratic backsliding under Viktor Orb?ns term of office between 2010 and 2025. The research questions addressed in this study are ?Which central institutional reforms can be identified as significant for Hungary?s democratic backsliding under Viktor Orb?n?s rule from 2010 to 2025?? and ?In what ways have these reforms contributed to a process of democratic backsliding?? The study is based on a qualitative case method. To be able to conduct this study, secondary sources such as academic literature and reports from international organizations have been analyzed in detail.
Den konstruerade verkligheten : En studie om porträtteringen av män och kvinnor i filmtidningen Cinema
There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.
Letar Svenska kyrkan på rätt ställe? : - en kritisk diskursanalys av Svenska kyrkans reklamkampanjer
AbstractAim: The aim of this essay has been to study how the Swedish church has created the image of their religious activity through media. This has been by studying the three commercial campaigns launched by the Swedish church during the years 2000, 2001 and 2003. Questions asked are: How has the Swedish church chosen to profile it self? Which discourses can be recognized in the campaigns? Which messages has been communicated through the campaigns? How has these discourses created the image of the Swedish church?Method: The methodological framework is critical discourse analysis inspired by Norman Faircloughs? three-dimensional model. Thirteen images all part of the campaigns are analysed using a semiotic method.
Ludmila : Livet på löpsedeln. Sportjournalistikens dilemma.
During several years we have been able to follow the victories and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media?s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how the media?s picture has changed will be analysed through the perspectives of Ludmila Engqvist being an elite athlete, immigrant and woman.
En nypa socker : En kvantitativ analys av hur socker framställs i Aftonbladet 1995 och 2013
The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.
Twitter och nyhetsrapportering : En studie om Twitters roll för journalism och kommunikation
Since the emergence of social media websites as an established part of our society, the landscape ofcommunication has undergone dramatic changes. Especially in the field of journalism, the impact ofsocial media websites, such as Twitter, has been the subject of discussions about the actual partsocial media play in communication and news reporting. The general opinion has been that socialmedia has revolutionized the way we communicate and that a shift in power is taking place as themasses now engage in, and affect, our societies way of spreading information. This study is acritical discussion about whether Twitter in particular, and social media in general, has affected thejournalistic field in the extent that many claim it has. By comparing theories about traditionalmedia, such as television and newspapers, with recent studies about Twitter, we conclude that it isto early to establish the role of social media.
Är barns intresse i fritidshemmets intresse? : Effekten av fritidshemmets brist på media- och IT-användning
SammanfattningDenna undersökning grundar sig på mina tidigare erfarenheter från fritidshemmet, där jag fått uppfattningen att fritidshemmen ger få möjligheter till media- och IT-användning och att verksamheten därigenom förlorar en del barn tidigare. Syftet med undersökningen är att ta reda på om det finns en koppling mellan IT- och mediaanvändningen på fritidshemmet och när barn slutar på fritids. Arbetet utgår från dessa tre frågeställningar: Upplever barnen att det finns för få möjligheter att använda IT och media på fritidshemmet? Är i så fall bristen av IT och media på fritidshemmet en anledning till att barn slutar? Hur är pedagogernas syn på fritidshemmets IT- och mediaanvändning? För att besvara dem genomfördes en enkätundersökning med elever, samt kvalitativa intervjuer med fritidspedagoger.Dagens samhälle har förändrats mycket under de senaste åren. Den digitala tekniken får en större betydelse i barns liv.
Al-Quds och den palestinska enigheten: Strävan efter nationell enhet genom nyhetspress
This thesis is an analysis of articles published in the Palestinian newspaper al-Quds concerning the escalated conflicts within the Fatah movement during the summer in 2004.The study is done on the basis of the assumption that The Palestinian Authority (PA) expects the domestic media institutions to support the official objectives and, in this case most important, the national unity. My investigation reveals that the articles are indeed highly adjusted and purposed to unify and to hinder further growing instability, both in the politicalsphere and in the streets. The message urging for unification under the PA is constantly, directly and indirectly, repeated throughout the articles by the choice of themes and references as well as by the choice of individuals and organisations delivering statements..
Twingly och Twitter på se2009.eu. En fallstudie av det svenska EU-ordförandeskapets användning av sociala medier på ordförandeskapswebben
Deliberative democracy theory holds that democracy is about active partaking on formal and informal arenas in the public sphere where fairly equal citizens can obtain knowledge, discuss, evaluate and affect the political agenda before decisions are made.In line with the deliberative vision of online deliberation social media such as Facebook, Youtube, Twitter and Twingly offer such formal and informal arenas where people can obtain knowledge and interact with other people, and politicians.The Swedish EU-Presidency was the first EU-presidency to make use of social media and it was the first time the Swedish Government Offices used other social media than email and chat features.This thesis will examine the Swedish EU-Presidency?s ambitions of using social media as well as the actual use of social media on the Swedish EU-Presidency website in the light of deliberative democracy theory.The aim of this thesis is, through a case study, to analyze the Swedish EU-Presidency?s use of social media in the light of deliberative democracy theory..