Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

The purpose of this study is to examine the mediatization of Swedish politics on a municipal level. We live in a world were media affects many aspects of life. One of those aspects is the communication between the citizens and the politicians.Our main research questions are:To what extent do politicians communicate with journalists and who initiates these contacts?Do politicians talk to some types of media rather than others?What factors make a politician choose to speak to media?To what extent do leading Swedish municipal politicians use media strategies?To answer these questions we have used various theories to help us understand media?s role oftoday. First we explain the transformation that has taken part in Swedish media over the last century, from political party press to independent media companies.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

Title: Journalism 2.0: About the journalist's perspective on citizen participation and its influenceon the news content.Purpose: The aim with this study was to examine whether, and if so how, professional journalists experience that the production of news has changed as the media development has progressed and the citizens opportunities for active participation in this process has potentially expanded.Research questions:Does professional journalists experience that the opportunities for citizen participation in the news making-process has changed with the spread and accessibility of new media- if so, in what ways?Wheatear professional journalists experience that the relationship between themselves and their news sources has changes with the spread and accessibility of new media?What consequences can an empowerment from citizens have on the production of news and on the professional role of the journalist?Theory: This essay is based on theories about convergence, gatekeeping, agenda building, participatory journalism, news sources and the journalistic profession.Method: The survey is based on ten qualitative interviews with ten professional journalists, eight reporters and two web editors from the newspapers NWT and VF.Results: The results of this survey shows that the citizens? opportunities in influencing the production of news has partly changed. The journalists do not experience that citizen participation affects their professional role. Citizens have always had an impact on the production of news but new technology offers citizens and journalists new channels that facilitate the communication and interaction. The gatekeeping process is protecting the decision-making role of the journalist, which restrains citizen participation.

The purpose of this bachelor's thesis is to investigate how working librariansmanage controversial media. It builds on three debates in the media about libraries and booksthat have taken place during the years of 2012 and 2013. The questiones asked were: How dolibrarians manage racist media? How do librarians manage media that instructs on how tocommit crimes? How do librarians manage sexually explicit media? And lastly, how dolibrarians manage pressure from outside of the library? The theoretical framework consists ofRobert Hauptmans division of the two kinds of ethical strands of librarianship, in this thesiscalled ?Free information? and ?Information responsibly?. The method used to collectempirical material was qualitative interviews.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

Denna studie jämför rapporteringen om naturkatastroferna i Haiti och Pakistan år 2010. Syftet är att förstå hur Svenska Dagbladet och Dagens Nyheter har prioriterat och gestaltat respektive lands katastrof vilket i sin tur skapar en bild av nationens ställning som offer.221 artiklar ligger till grund för mätning av utrymme och placering, varpå 72 artiklar analyserades mer ingående med hjälp av kvantitativ innehållsanalys för att ta fram viktiga aspekter i gestaltningen. Huvudsakliga aspekter var Lidande människor, de Skyldiga och Räddaren.Utifrån teorier om Agenda-Setting fann vi stöd för de resultat vi fann angående utrymme och prioritering. Compassion Fatigue och synen på Vi som en västerländsk norm och De Andra fick stå som teoretisk grund för hur journalister skapar medkänsla hos läsaren för att öka intresset för nyheten.Resultatet visar att katastrofen i Haiti var den som prioriterades högst. Det på grund av att medier prioriterar plötsliga händelser framför långsamma och att Haiti utifrån ett västerländskt perspektiv hade en högre nationell status som offer än Pakistan.

The relation between LIS and physical bibliography is examined primarily through an analysis of such LIS literature as applies physical bibliography in research or otherwise discusses its relevance to information studies. Quite a number of scholars are stressing the usefulness of this bibliographical tradition, even though its position in LIS agenda as a whole seems to be less established. These scholars suggest that physical bibliography presents interesting conceptual and theoretical implications for many of the central objects of study in LIS, for example, knowledge organization, information retrieval, and information seeking. It is also suggested that physical bibliography could help deepen our knowledge and understanding of the digital media ecology. Physical bibliography is foremost seen as a method for the analysis of documents, a method in which not least its terminological apparatus may be a significant tool.

The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

ABSTRACTSegregation is more and more common in the Swedish society, especially in those suburbs called ?miljonprogramsförorter? which are characterized as grey and boring districts with low status. These suburbs are often mentioned in the media and the public associate them with immigrants, problems and crimes. Kungsmarken in Karlskrona is one of these suburbs and the purpose of this essay was to compare the media image with the images local participants had of Kungsmarken. The questions I brought up were how media was describing Kungsmarken, how this image has contributed to the low status of Kungsmarken, and if this image was reflecting the local participants? images.

AbstractTitel: När rykten blir nyheter ? Lokalpressen och Flashback ForumFörfattare: Anna Jernberg, Annica HallquistHandledare: Anna Edin Uppsatsen behandlar relationen mellan Flashback Forum och Gävles lokaltidningar Gefle Dagblad och Arbetarbladet. Om hur nära de jobbar varandra, medborgarjournalisternas betydelse, vem som sätter agendan och hur tidningarna jobbar med de etiska spelreglerna. I viss mån även ryktesspridning.Syftet med uppsatsen var att studera om och i så fall hur medborgarjournalistiken bidrar till morgondagens nyheter via Flashback Forum.De metoder vi har använt oss av för att nå vår slutats är komparativ metod och semistrukturerade intervjuer. Den komparativa analysen för att se i hur många fall lokalpressen använder sig av Flashback och hur våra informanter i intervjuer säger sig arbeta med detta forum.Materialet kommer från intervjuer med journalister, Arbetarbladet (AB) och Gefle Dagblads (GD) nätupplagor samt tråden på Flashback Forum Mord på kvinna, Gävle 20/9-14 som handlar om mordet på Stora Esplanadgatan.

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

In today's society social movement are dependent on media as a channel to com-municate their political message and their discourse. Media is an arena for dis-courses but at the same time, along with Attac, one of the actors who struggle to be part of the dominant discourse of the society. This struggle is uneven due to media and the relationship is to some content hegemonic.Attac Sweden was constituted in January 2001 and got an enormous amount of attention in media. But after the riots during the Göteborg European Council in June 2001, that Attac was partly blamed for, the attention in media has faded out. This paper shows that the images of Attac in media hasn?t been favouring the movement, especially during and after the meeting in Gothenburg.

I min studie har jag undersökt hur strömmande media (video) används på Umeå kommuns webbsida. Dessutom har jag analyserat och jämfört hur sex kommuner i Sverige använder rörliga bilder på sina kommunala hemsidor. De sex kommuner som jag har valt att studera har som gemensamt drag att samtliga sänder respektive kommunfullmäktige live med hjälp av strömmande video. Slutligen diskuterar jag orsaken till att kommunala hemsidor använder strömmande media i liten skala och drar några slutsatser som relaterar möjligheter och hinder i användning av strömmande media på kommunala hemsidor..