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9090 Uppsatser om Media agenda setting teorin - Sida 13 av 606

Vad vill Sverige och EU med sitt bistånd till de baltiska staterna?

Uppsatsen omfattar en analys och jämförelse av EU:s och Sveriges målsättningar,strategier och faktiska bistånd för de tre baltiska staterna i tidsperioden 1998/99. Somteoretiskt ramverk har det vidgade säkerhetsbegreppet med Barry Buzans tolkning frånboken People, States and Fear: an agenda for international security in the post- coldwar era. Ur teorin så används de fem sektorerna politiska, ekonomiska, sociala, miljöoch militära detta som ett analytiskt sorteringsverktyg för att sedan överskådligt kunnajämföra och prioritera sektorerna och dess innehåll med varandra. Genom detta så skaett resultat vara möjligheten att se om Sverige koordinerar sitt bistånd med EU:s..

Företags användning av tävlingar på sociala medier : Hur har sociala medier förändrat livsmedelsföretags tävlingar?

This study has examined how social media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users behaviours and opinions of companies contests on and outside of social media.In this study we have interviewed four people responsible for contests on the social media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.

Revolutionen i Egypten : En fallstudie om sociala mediers roll utifrån nyinstitutionalismen

This study examines whether social media had an influence on the revolution in Egypt. Social media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However social media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

Sociala medier. En kvalitativ undersökning om sociala medier i Pr-verksamhet

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.

Tala eller tiga - En kvalitativ studie om självupplevelser av medierapportering

The primary purpose of this essay is to study and describe what student?s self experiences of the media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal interviews. The material has been analysed by condensed meaning units and three themes have been used, the media coverage of social work, the relationship between social workers and media and the influence media coverage has on the students.The results given from these interviews show that the majority of the interviewed group considers the media coverage of social work as negative.

Beslutsprocesser i fastighetsbolag vid energiinvesteringar

Municipal Real Estate Companies runs by a political boarder who makes decisions in large investments. In some cases the municipal counter have to take the decisions about big and expensive investments. A successful investment needs to be built on solid ground.Media has lately focused on energy topics as a part of the environmental discussion and the real estate companies tries to use the new technology that the market has provided. Energy investments in new buildings are not longer a small part of the energy saving program. Long-term investment demands needs large knowledge and awareness about the energy topics that have recently grown in the municipal real estate companies.

Om marknadsandelar, filmutbud, och det lokala biografbeståndet : en analys av fem debatterande artiklar under biografaffären 2004

Vi vill undersöka den debatt som har förts i några av Sveriges största dagstidningar gällande Bonnierägda biografföretaget Svensk Filmindustris (SF) potentiella uppköp av Schibstedägda SandrewMetronomes biografer.Som studenter i medie- och kommunikationsvetenskaps finner vi inte bara ett stort intresse i själva debatten kring SF Bios eventuella köp av SandrewMetronome utan också i vilka retoriska tekniker som journalisterna och debattörerna använts sig av. Vi kommer att svara på frågor som: Vad betonades under debatten och vilket verklighetsuppfattning syntes hos skribenterna?Vi har valt att begränsa oss till dagstidningar och debatterande artiklar, det vill säga krönikor, kåserier och kommentarer. Fokus har lagts på Dagens Nyheter, Svenska Dagbladet och Sydsvenskan, där vi valt ut fem artiklar som vi sedan har analyserat kvalitativt. Till grund för analysen har vi använt oss av teorier kring mediekoncentration och agenda-setting.Inledningsvis har vi gjort en tematisk analys, där bland annat genre, resonemang och sakförhållanden är i fokus.

Alkoholpåverkan - att påverka eller påverkas. En studie om att påverka politiska beslutsprocesser.

Making decisions have always been part of human life. Political decisions consist of many participants with both formal and informal ways to highlight problems and reach the political agenda. Processes difficult for an individual to distinguish and understand surround political decision-making. The purpose of this study is to investigate the decision process for a specific political issue, Swedish wine producers' desire to be able to sell their own wine at their vineyard; gårdsförsäljning. This is currently prohibited in the Swedish model due to an alcohol monopoly.

Mediakonstruktionen av den brottsliga invandrarkillen

This qualitative research is about how Swedish media constructs immigrants in articles. The focus of the study will lie on ten Swedish articles and how they stereotype immigrants, but the demarcation will be for young immigrant boys related to crimes. The purpose of this paper is to highlight how media achieves its goal to construct a group as inferior. This will be implemented with the help of articles from different newspapers that reported on immigrants who have committed crimes. We have chosen to look at different newspapers to see if there is a curtain pattern in the construction of immigrant boy.

Gravar i Alsike hage : Analys av fyndkontexter och gravkonstruktioner tillhörande gravfältet RAÄ 26 i Alsike socken, Uppland

This essay deals with the results and observations made during excavations in an iron age cemetery in Alsike hage, located in Alsike parish. The excavations took place in 2005 and 2006 and the investigated area comprised two adjacent, but secluded burial-constructions; a square stone setting with a secondary grave, and a stone-built terrace with at least one secondary grave. The artifacts suggests that the TPQ of the stone setting, and the construction date of the rest of the graves, is 900-950 A.D. The aim of this study was to comprehend the course of events in the investigated area, and toanalyse the archaeological finds - in comparison to the well documented an discussed material burial culture in the lake Mälar area ? in order to discuss indicators of gender and social status.Metal artefacts has been preserved as a part of the analysis..

Det perfekta eventet? : En analys av New Media Meeting utifrån ett samproduktionsteoretiskt perspektiv

Med hjälp av fyra kvalitativa intervjuer baserade på modellerna SWOT-analys och Perfect Event tar vi reda på hur arrangörerna bakom New Media Meeting jobbat fram ett hållbart event..

Hur motiveras kvarvarande anställda efter en tid präglad av nedskärningar och varsel?

Layoffs may have severe consequences for organizations, and not least on the motivation of the remaining staff in the company when trying to keep on performing the given tasks. How can one with the use of rewards and goal setting affect the motivation on the remainder of the staff? This thesis is dealing with the question of how the management of Bilbolaget Nord AB, who were stricken by layoffs, are working to enhance motivation of the remaining staff with the use of rewards and goal setting. This is a qualitative case study where we have focused our attention to the workshop department at Bilbolaget Nord AB and empirics have been collected by conducting interviews with middle management executives and a questionnaire study with the remaining employees. An in-depth study of theories regarding motivation, goal setting and rewards was made in order to be able to compare and analyze the theories with the case.

Rörelser i den mediala offentligheten - En studie av de nya sociala rörelsernas mediebild under protesterna i Göteborg juni 2001.

This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

Nålen i höstacken : En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

Alla ska med : En fallstudie om sociala medier i den interna kommunikationen

This thesis concerns the subject of social media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social media can make organizations more effective..

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