Sammanfattningsvis har vi kommit fram till att kvinnor påverkas av medieidealet i större utsträckning än män. Detta med anledning av tidigt satta könsrollsförväntningar som än idag tydligt framkommer i reklam. Vår studie visar att kvinnor upplever en större rädsla för att inte kunna leva upp till förväntningar skapade av media. Vi märker att män hyllar kvinnliga skönhetsideal samtidigt som de för egen del förhåller sig mer distansierat till ideal satta i reklam..

This paper investigates decision-making under uncertainty and complexity. The focus point of the study was to investigate how organizations in Stockholm has come to a decisions on how to manage the trial implementation of a congestion tax in terms of their company cars. The study was conducted as a survey with complementary interviews with the decision makers in change of congestion tax problem. The aim of the study was to gain an understanding for the decision making processes, and how and why the companies decided as they did. The theory on which we based our study emanated from both systems theory and business economic theory on decision making.

AbstractPurpose: The purpose of this thesis was to examine to which extant the politically governed organization, Swedish association of local authorities and local regions (SALAR), has been mediatized. Furthermore the purpose was to examine how SALAR being a Meta-organization affected the mediatization process. To accomplish this the thesis studied how SALAR organized themselves internally in order to form opinion through the media in one of their prioritized issues. A further purpose was to equalize SALAR?s mediatization process with the mediatization process for the whole political system. Method: This is a qualitative study which the gathered material has been collected through two types of methods, semi structured interviews and field observations.Material: A total of eight interviews were made distributed over three departments inside SALAR.

This essay examines on what kind of Muslim stereotypes exist in entertainment movies which are being produced in the West and particularly the United States. First, the focus will be on explaining the concept of stereotypes and Islamophobia and what role the media has in the movies' production of its contents. The incident at the World Trade Center will also be discussed briefly. By using semiotic and narrative analyses the essay investigates if a stereotyped image is being used about Muslims and how Muslim main characters that have the role of being protagonists, are visualized in entertainment movies. The material that is included in the empirical analysis consists of three selected movies.

This master thesis concerns the relation between law and the theory of the conceptual metaphor which has developed within cognitive linguistics. Although its main focus is abstract thinking, it also covers a wide range of aspects within cognitive linguistics, such as the prototype theory and radial categories. In order to address this relation, three questions will be dealt with. Firstly, does the theory of the conceptual metaphor have relevance to interpretation of legal rules and contracts? Secondly, can the same theory explain why a legal rule or a contractual term has been interpreted outside of its most given area of application? Thirdly, when an interpretation is not predictable from a legal viewpoint, can such an explanation answer to that fact? Answering the first question will require a descriptive analysis of the conceptual metaphor and cognitive linguistics.

The purpose with this study is to examine how the media coverage of the train accidentoutside Kimstad, on the night of September 12th 2010, was framed in one local (Norrköpingsnyheter) and one national newspaper (Expressen) and how the coverage of the accident wasdifferent in the local newspaper compared to the national newspaper.The material is 12 articles within a fixed time limit which is from September 13th toSeptember 15th. The material consists of six articles from each newspaper.The method we use a qualitative text analysis with its basis in medialogic, news value andframing theory.In the essay?s analysis we show a synthesis of both newspapers coverage of the train accidentoutside Kimstad and how they stand in relation to the theory of news value and we end with aterminative comment about the results.The conclusion shows that the coverage of the event was different in many ways. Expressenuses a more dramatic framing and a more sensational language which describes the eventmore badly than it was. NT uses a more informative and objective information which almosttrifles the event but which informs about relevant information for the locals.

Syftet med denna rapport är att förklara hur polisen på bästa sätt kan möta media. Vi har båda insett hur mycket information det finns inom en polismyndighet och hur många det finns som är intresserad av att ta del av den. Polisen kommer därför ofta i kontakt med pressen i sitt arbete, det kan vara vid stora händelser såsom olyckor eller mindre företeelser av mer vardaglig art. Polisen finns till för medborgarna och har därför ingen anledning att dölja eller undanhålla information från dem. Verktyget för att få ut informationen är i de flesta fall media, de ska granska alla delar av samhället inklusive den rättsliga.

I studiens primära del försöker vi närma oss supermakten och klassificeringen av den samma i termer av resurser och ´role theory´. På en lägre abstraktionsgrad är vi intresserade av fallet Kina och att utreda i vilken mån supermaktsbegreppet kan appliceras på staten. I en andra del argumenterar vi för ett unilateralt agerande utifrån Kinas givna position i det internationella systemet.Detta gör vi genom att exemplifiera deras politiska strategi i biståndspolitiken gentemot Afrika.Genom främst ´role theory förmår vi attribuera Kina supermaktsstatus och i vår neorealistiska ansats kan vi sedan se hur de smyger fram i det internationella systemet utan direkta konfrontationer i sin strävan efter ett multipolärt system..

Problem: Is the free cash flow a value relevant accounting measure in relation to the Swedish stock market?Objective: The aim is that by using an investment strategy to examine whether the free cash flow is an accounting measure that could be perceived as value relevant in relation to the Swedish stock market.Method: The paper is based on a quantitative survey of empirical evidence that has been collected from companies listed on the Large and Mid-Cap lists of the Swedish stock market.Theoretical Frame of reference: value relevance, cash flow, portfolio theory, drive theoryResults: It was concluded that the study results conform to the Finnish survey results. The portfolio shows higher returns than the OMX index..

Social media have become a bigger and bigger aspect of daily life for many ages and especially within the youth culture growing from digital interactions. At the same time libraries seems eager to use this medium to reach out to the youth to inform and to educate. But do we know enough about how these two groups? views each other to be effective at this work? And is it even something that is wanted? What?s the image of social media from their point of view?The goal of this study is to investigate the image of social media from the point of view of two groups, librarians and youth. The study is based on a qualitative approach with a random selection of candidates.

Min uppsats handlar om mottagandet i media av Åsne Seierstads två böcker, Bokhandlaren i Kabul (2002) och Med ryggen mot världen ? Serbiska porträtt (2004). Jag har gjort en receptionsanalys där jag använt recensioner från olika media som material. Min teoretiska utgångspunkt är från ett västerländskt perspektiv och har stämt väl med mitt resultat av undersökningen..

Title: Under the surface - Fredrik Reinfeldt and Stefan Löfven in a comparative photo studyAuthors: Jon Demred, Fanny Wijk & Olivia WikströmLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 39This thesis compares how Stefan Löfven was being portrayed in Swedish media the week after the generalelection 2014 with how Fredrik Reinfeldt was portrayed in the first week after 2006?s general election.There has been made a lot of research on how politicians are portrayed in the media, but most of theresearch focus on text portrayal. This thesis focus on something different, it compares how the two ?winners? were portrayed in news photos.A semiotic approach was used to analyse news images in the newspapers Aftonbladet, Expressen, SvenskaDagbladet and Dagens Nyheter. It was important to not only look at the pictures, but also the outer context, i.e the headlines, had to be analysed to come to any conclusions.Fredrik Reinfeldt was portrayed more positive and more as a winner than Stefan Löfven was.

Studien handlar om svenska gymnasieelevers motivation för att studera matematikämnet. Den teoretiska grunden hämtas ifrån Self-Determination Theory (Deci & Ryan, 1985). Studiens syfte är att undersöka hur väl gymnasieelevers egen uppfattning om sin motivationsnivå kan prediceras genom de fyra ingående motivationsorienteringarna i Self-Determination Theory: (1) external regulation; (2) introjected regulation; (3) identified regulation; och (4) intrinsic motivation. Deltagarna (n = 132), 44 pojkar, 84 flickor och fyra som valde att inte specificera kön, studerar vid två gymnasieskolor i Falu kommun. Deltagarna fick via en webbsida besvara en enkät som mätte variablerna: upplevd motivationsnivå, external regulation, introjected regulation, identified regulation och intrinsic motivation.

Genom postkolonial teoribildning har vi valt att göra en diskursanalys av hiphop i svensk media. Syftet är att urskilja om och hur media placerar in hiphop i schablonen ?de Andra?. Samtidigt gör vi en jämförelse med hur jazzen en gång framställdes, för att sätta det i en historisk kontext. Det empiriska materialet består av artiklar ur ett svenskt hiphopmagasin samt två hiphopvideor.

AbstractIT can facilitate communication among individuals and connect people across geographical distances. On the contrary, citizens of the society who do not use communication technologies to some extent might feel excluded from the information society. As elderly citizens are already in a vulnerable position for the digital divide, communication technology becomes an important tool for interacting with friends and family. The social situation of elderly, 60 years of age and older, is a topic of current interest since they are the fastest growing age group in the world today. Further, social interaction becomes more important among elderly since it has a positive effect on well- being.