Syftet med studien är att undersöka i vilken mån ett urval arbetsuppgifter till skönlitterära texter i läroböcker skapar möjlighet för elever att nå de mål gällande skönlitteratur, som fastställts i läroplanen. Det empiriska underlaget består av de frågor som hör till totalt nio texter ur tre olika antologier för grundskolans senare del. Materialet har bearbetats med en innehållsanalys och analyserats dels utifrån ett receptionsteoretiskt perspektiv och dels utifrån begreppet literacy, litteracitet. Resultatet visar att läroböckernas uppgifter ger eleverna möjlighet att träna flera olika kompetenser, eftersom olika typer av frågor erbjuds till de allra flesta texterna. Brister finns dock då det är en övervikt av frågor som tränar ytlig läsförståelse.

According to international and national literacy studies (PISA, PIRLS) Swedish boys are inferior to Swedish girls when it comes to reading. There can be numerous reasons to that statement. One is that Swedish teachers require more knowledge about communication as an important component in literacy. In spite of this shortcoming, Swedish girls manage to gain sufficient literacy. Why is that? The aim of this survey was to examine if there were any differences between girls and boys regarding communication skills when they begin in school.The main questions taken in account were:Which differences and/or similarities in communication skills are discernible between boys and girls this particular preschool?How do boys and girls communicate with each other in different room contexts on this particular preschool?           To be able to answer the questions, I adopted observations and audio recordings from children aged five.

The goal and purpose of this essay is to study if and how multimodality is used within a Swedish school in Kalmar. This is accomplished by observing the different modalities inside the classroom and how the use of different modalities affects the teaching. Unstructured observations combined with a material-based thematic presentation leads up to an analysis based on social semiotics and multimodality. The essay shows how the teaching uses lots of modalities: sound, images, movies, speeches and literary text in lots of different ways. These different types of modalities are used in a multimodal context, providing good conditions for learning..

The current research examined whether motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of social media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors differentially predicted the extent of media use. Information seeking, social interaction and affinity were the main reasons for using social media. There was a negative correlation between television viewing and use of social media, in addition to a negative correlation between information seeking and use of the media. Results further suggest that social media are used to enhance social capital, since student?s being socially active offline, tend to use the media to a greater extent than those less active..

The explosion of information technology has given users direct access to an ocean of information. Increased availability puts increasing demands on the ability of students and researchers to search for, filter, and structure information. In response, the role of the research library has shifted from being primarily an information resource to being an educational resource with a focus on teaching users what is known as information literacy. This thesis is a study of user-education at the Karolinska Institute Library KIB, the largest medical library in the Nordic countries. KIB has invested significant resources in developing user-education, and has a full-time user-education developer and a formal pedagogical platform for user-education.

The aim of this study was to explore and describe how four teachers work with literacy in preschool and grade one, ages 6 and 7. The aim was also to explore the progression of reading and writing as well as the collaboration between teachers in preschool and grade one. The study has a qualitative approach and data was collected through observations and interviews. The findings indicate that teachers in preschool have similar activities and approach to what guides the work. Regarding teachers in grade one it shows that they both are working with reading and writing in a varied way.

The aim of this Master's thesis is to investigate the library needs of distance students. This user study has a student perspective and concentrates on the main question of which way library needs might be expressed by distance students. Associated topics addressed by this study include; the problem of learning centres lacking their own library support, how distance students look upon library support as a concept and whether distance students prefer public libraries or university libraries, and why they make this choice. These questions may give the answer to how distance students deal with information literacy. Theories chosen by the study are in the fields of pedagogical and library science, the social cultural theory by Roger Säljö and in Tom Wilson's theories on user studies and information needs.

There are over 100 banks in Sweden. Yet, most people tend to choose one of the top four banks and stay with them. Times are changing, however, and the growth of online-based self service solutions has increased the importance of attracting and retaining customers at an early age. SEB and Swedbank have addressed this issue by introducing bank bundles. Since most banks offer similar services, the packaging and framing of the bundles have become increasingly important.

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

The communication and mediation of information and news has, under the latest decades, increased into an incalculable amount. In the newsflow that has come up it has become more and more urgent to sort and select the relevant and correct news. Simultaneously as the information has become one of the most important goods for the western world, the criticism against media has become more loudvoiced and especially the criticism aims at the fact that publicness has become less public and the public conversation is nowadays filtrated through media. The American Joey Skaggs can be reckoned among with the group of media critics, but his course of action and methods to reach out with his critical view, stand out strikingly from the traditional media critics. Instead of, as most, aiming the criticism against media, from an outside perspective, Skaggs chooses to attack the media from the inside.

This two years master?s thesis in Library and Information Science examines book reviews and articles aboutbooks and authorship in media directed to children between the ages of 8 and 14. The aim is to increase knowledgeof children?s reading choices and view of reading. This is motivated by the decrease in literacy and sparetime reading among Swedish children and adolescents.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

När Energimyndigheten 2008 frågade ungdomar om förnybar energi kunde 40 % av de tillfrågade inte namnge en enda förnybar energikälla. Användandet av förnybar energi är en del av den strategi som Förenta Nationerna [FN] har lagt fram för att nå en hållbar utveckling i framtiden. FN framhäver även vikten och behovet av att undervisa om hållbar utveckling och förnybar energi.Vi ville studera vilka förnybara energikällor som förekom i läroböcker för grundskolans senare år och gymnasiet. Detta för att få en uppfattning om hur lärare kan använda läroböckerna i framtida undervisning om förnybar energi.Vi har gjort en kvantitativ innehållsanalys av energikapitlet i olika läroböcker där vi har studerat hur området förnybar energi presenterades, bland annat utifrån perspektivet scientific literacy.Våra resultat visar signifikanta skillnader mellan läroböckerna för gymnasiet och grundskolans senare år. Bland annat presenteras många fler energikällor i läroböckerna på gymnasiet, och de presenteras även på ett sådant sätt att de ingriper flera områden av perspektivet scientific literacy.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

I en värld där individer möts av mängder av ekonomiska begrepp och ekonomisk information dagligen har forskning visat att människor har svårt att engagera sig och ha den förståelse som krävs för att hantera sin egen privatekonomi. Begreppet ?Financial Literacy? nämns ofta som en förklaring till människors olika kunskapsnivå och förståelse. I människors yrkesmässiga roll tas denna förmåga ofta för given vara uppfylld. Denna uppsats har undersökt ekonomiska kunskaper och ekonomisk förståelse hos enskilda näringsidkare, en företagsform där privatekonomin och näringsverksamhetens ekonomi är nära sammankopplade.