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5085 Uppsatser om Media Ethics - Sida 10 av 339

Rörelser i den mediala offentligheten - En studie av de nya sociala rörelsernas mediebild under protesterna i Göteborg juni 2001.

This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

Nålen i höstacken : En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

Alla ska med : En fallstudie om sociala medier i den interna kommunikationen

This thesis concerns the subject of social media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social media can make organizations more effective..

Socialtjänstens hantering av medias granskning : En kvalitativ studie om hur socialarbetare upplevde hanteringen av mediagranskning på deras arbetsplats

The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the media. When social services organizations are scrutinized by the media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the media at a national level.

Mediekonsumtion som verktyg för ungdomars identitetsbildning : En kvalitativ studie om hur ungdomar använder medier för att påverka andras bild av deras identitet

The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

Sjuksköterskans roll och behov av utökad utbildning i palliativ vård : en litteraturstudie

Palliative care is a care that focuses on providing end of life care but not to delay or hasten death. Despite training, nurses often show a lack of knowledge in attitude, ethics and healthcare issues of palliative care. The nurse in palliative care has a central role in caring of the dying patient and therefore a big responsibility. However, palliative care is a low priority in basic training. The aim of this study is to investigate the roles of nurses in palliative care and if there is a need for increased education in the subject.

Digitala media som lärandeverktyg

BAKGRUND: Digitala media har stor betydelse i vårt samhälle och lärarens förhållningssätt till IKT, informations och kommunikationsteknik, spelar en stor roll för eleverna. Att använda digitala media i undervisningen kan gynna olika inlärningsstilar och tillsammans skapa en större förståelse av den värld vi lever i. Digitala media bör bli en naturlig del av skolarbetet både av pedagogiska skäl och för att det är en del av vardagslivet. SYFTE: Att undersöka hur en lärare i år sex kan använda digitala media i undervisningen. Frågeställningar:? Hur använder en lärare digitala media i sin undervisning?? Hur resonerar en lärare kring sin användning av de digitala medierna i undervisningen?METOD: Vi har genomfört en fallstudie där vi har undersökt en lärares användning av digitala media i sin undervisning.

Mobilen den är alltid med: En användarundersökning av elektroniska mediers påverkan på ungdomars livsstil

The aim of this Master?s thesis is to examine how the lifestyle of youth between the ages of 15-17 is influenced by electronic media and also what view and opinions youth has regarding electronic media and lifestyle. We intend to examine how and when the youth use electronic media in their everyday lives, what purpose the electronic media has in the life of the youth, and finally what views and opinions regarding electronic media and questions regarding lifestyle the youth express. We as librarians and adults need more knowledge on how youth use electronic media and also what thoughts they have regarding media and lifestyle. We would like to bring some knowledge to the discussion in this area with our study to librarians as well as parents.

"På ojämn mark lär vi oss att gå" : En studie av det interreligiösa arbetets möjligheter, hinder och kopplingar till mänskliga rättigheter utifrån Fryshusprojektet Tillsammans för Sverige.

This thesis examines interfaith work from a general perspective and through the Swedish interfaith project ?Tillsammans för Sverige?. They are based in a famous youth center in Stockholm. The examination has two aims. The first is to identify the main characteristics of interfaith work and how they correspond with daily practice.

Kvalitetsarbete i fritidshemmen - en framgångsfaktor

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Giveaways: ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

Sociala verktyg på en digital marknadsplats : Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Att tala samma språk är en förutsättning för ett gott ledarskap : ? En studie av lärande och förväntade behållningar i samband med en ledarskapsutbildning

Att tala samma språk är en förutsättning för ett gott ledarskap - En studie av lärande och förväntningar i samband med en ledarskapsutbildning skrevs i syfte att undersöka den upplevelse som studiens informanter förmedlar av en utbildning och ledarskap. Målet är att söka reda på de eventuella behållningar deltagare och företag haft av en ledarskapsutbildning samt den undervisning deltagarna fått ta del av. Studien avser vidare ge en bild av vad situationsanpassat ledarskap innebär utifrån litteraturen och den konsultfirma företaget använt sig av för att hålla i utbildningen. Vidare kommer en jämförelse att göras mellan den information som står skriven i företagets etiska riktlinjer, Code of Ethics och bilden av situationsanpassat ledarskap.Uppsatsens har en kvalitativ ansats som utgångspunkt med åtta intervjuer som är uppdelade i två informantgrupper, en deltagargrupp och en initiativtagargrupp. Den slutsats studien kommer fram till är att deltagarnas upplevelser av ledarskapsutbildningen är av positiv karaktär.

"Första boken är aldrig bra när det gäller böcker" en kvalitativ studie av pojkars läsning i mediesamhället

Children of today are surrounded by many different kinds of media. Books have to compete with new media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other media and the function of this use.

"Den lata och odugliga greken" : En studie om medias framställning av greken samt hur grekerna upplever framställningen och vilka konsekvenser detta kan tänkas bringa

Media has an influence on millions of people around the world, this influence can be positive as well as negative as a consequence of how phenomena and a certain event are interpreted. Mass media tend to magnify and dramatize events in form of attractive headlines in order to get as many readers as possible. One of the countries that the media spotlight focused on in recent years is Greece. However these attractive headlines, have not contributed anything positive for the country and one can say that it has done more damage than good. In the media the Greeks have been stereotyped, radicalized and labeled as "lazy" due to the representation of media.

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