Finnish student have for several years proved to be successful in reading in international studies. This interview based study aims to describe how teachers in Finnish schools for Swedish speaking children are relating to reading and reading education during the first two years of schooling. The result shows that reading, reading training and reading comprehension are natural elements in all teaching during the first two years in school and that teaching is based on students? ability and interest. The teachers claim that they provide the students with varying opportunities to practice different kinds of reading.

The purpose of this Masters thesis is to examine literature on current media events. We see a close relationship between this literature and the media society where we relate Manuel Castells theory of the network society. In this thesis we have chosen books which give different views on three major media events in Sweden: 1 the assassination of Anna Lindh, the former Swedish Minister for foreign Affairs; 2 the Knutby murder and; 3 the Tsunami disaster in Southeast Asia. These books combine fact and fiction in their writing which in media science is called faction. This form of writing has similarities to genres like new journalism and documentarism and can be problematic for the reader in terms of genre expectations because of the mix of fact and fiction.

Banks and their products are traditionally characterized as high involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2.0 a company can no longer opt out of the online discourse regarding their company. As social medias are characterized by being an active media, tailored to personal exchanges and opinions, the match with the high involvement approach that banks usually have to employ is not always ideal. We have examined what happens when banks use different degrees of personal message content and sender profiles on Twitter. Our findings suggest that while some strategies generate higher WOM intentions, others may provide a greater level of sender credibility..

The purpose of this study was to investigate what competence social workers have, don´t have and ask for in the work with unaccompanied children, how a lack of competence and guidelines has been compensated in the practical work and how the social workers view the future work with unaccompanied children. This has been done through eight semi-structured interviews with social workers who work with unaccompanied children. The result has been analyzed with help of the theoretical perspective globalization connected to social work and showed that none of the social workers felt not having the competence to work with the children. However, everyone mention one or more areas where they ask for competence development. The study showed that lack of education has been compensated through practical experiences, knowledge exchange with others and that guidelines now have been formed.

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library?s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality?s department of communication.The results of my studies show that marketing on social media is a positive and important thing for libraries.

This paper aims to find out how media in different countries in the same part of a continent portray the latest development in the Korean conflict. To achieve this, the articles published by two newspapers, The Japan Times and The Korea Times, in the last five months have been analysed. The theory used to analyse the published articles is the agenda setting theory. This paper has found that geography, in the sense of proximity to the conflict, do affect what stories the newspapers publish and how they portray the story..

In this study, emphasis was situated around pupils? expectations regarding body shape and physical proficiency among teachers within the subject of physical education. Additionally, possible outcomes of failure to uphold such demands were put in relation to aspects of legitimacy. To enable such study a qualitative study including semi-structured interviews was conducted and carried through, involving six pupils in the third grade of upper secondary education. The pupils were mainly selected through a convenience sample with.

The overall aim of this study is to achieve the increased knowledge of the use of the counselling methods in the student counsellors' work and to find the possibilities for development. Two questions are used as guidelines:Which counselling methods do student counsellors use in their work in schools?How can the current education for the student counsellors be supplemented?The analysis of the interviews with six counsellors in Stockholm's administrative province showed that even uneducated counsellors use the same counselling methods as the educated ones. All these methods which are used remind of the known counselling methods that are the part of the current education for the student counsellors.In general counsellors experienced that the education for the counsellors should be supplemented within the field children with special needs and that conversation's methodology is the essence of the counselling work..

The purpose of this study is to examine if, how and why history teachers work with local history projects in education. The results will be analyzed based on a theory of the uses of history. I also investigate, through group interwiews with students, if and how students? historical consciousness may develop through teaching about local history. The result is a variation map of teachers? different uses of history and how students historical consciousness can manifest itself.The results of the study shows that all the teachers interviewed uses local history projects in education.

This thesis deals with options about information technology in education, the starting pointbeing a project in progress, namely Ostindieprojektet. This is the first collaboration betweenDatatorget and Stadsmuséet in Göteborg. The research is built on a phenomenological approach.The "backbone" information is collected from qualitative interviews, conducted mainlyduring March-April 1995.The questions for the interviews deal with the opinions about the reasons with Ostindieprojektetand IT in education, what conditions required to complete Ostindieprojektet and the ITdevelopment, the availability of the material, how IT-use can affect education, possible qualitiesfor the student with IT-use and how IT-use can affect the role of the school-1ibrary as ateaching tool.Some key subjects examined in the thesis deals with governmental investigations, viewsabout pedagogic and knowledge, problem-based leaming, computer-based education and therole of the school-library. The research shows that the interviewers have the same opinionsas the above mentioned key subjects. In completing the thesis we hope we have created aforum for critical discussion..

The purpose with this essay is to find out the role of mythology in history in Swedish elementary schools to day. The questions I used to fulfill the purpose in my essay are these: How is the relationship between the school subject history and northern mythology, (what is myth, what is history) how does history and myth being linked together? And How is the practical use of northern mythology shaped in to days school, How does the teacher form the education in northern mythology and what controls it? The method I used was an interview, a case study and a literature study, based on the didactical questions how, why and what.The mythology is motivated by the guidelines and goals, set up by the Swedish government, and is supposed to give the student history knowledge and thereby help the student to build up their identity. It is also supposed to give knowledge about the Swedish and Nordic cultural heritage. The role the mythology has is to support the history education.According to the interview in this essay the northern mythology is given a central place in the education in the Swedish elementary school today.

The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.

In our study the purpose was to examine the influence of Continuing Professional Education on small and medium sized auditing- and accounting practices. The study also aims to analyze possible similarities and differences in how small and medium sized auditing and accounting practices are affected of the requirements regarding Continuing Professional Education. In order to fulfill our purpose in the study we conducted interviews with auditors and accounting consultants on small and medium sized auditing- and accounting practices. Totally did we conduct seven interviews with four auditors and three accounting consultants. The majority of auditors and accounting consultants we interviewed are satisfied with the current requirements on Continuing Professional Education and think they contribute to the increase of quality and status of the work tasks performed by auditors and accounting consultants.

The purpose of this graduate work is to seek knowledge about how children?s right to participation and influence is interpreted and understood in a specific context and also to examine how this right can be conditioned and shaped by the pedagogical practice of early childhood education.The focus of this study has been to examine the arguments and attitudes towards the right to participation and influence as a pedagogical practice as it is understood in early childhood education. Additionally, I have been interested in studying the affordances and restrictions that early childhood educators experience when dealing with children´s right to participation and influence.The platform used for data collection is Facebook and the informants recruited were active participants in forums regarding democracy in preschool education. In the second phase of the study I conducted online focus groups with these participants.For the analysis of the material I have adopted a poststructuralist perspective, starting from Jaques Derridas philosophical texts and use of deconstruction.The results show the complexity in early childhood education´s democratic mission. What becomes clear is the importance for the teachers to adopting an open, ethical and democratic approach in order to make children´s right to participation and genuine influence possible in the everyday reality of early childhood education. .