The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two hypotheses is: A) the rhetorical and semiotic basis of an ad looks the same today as 60 years ago.

This thesis serves to examine how manufacturing SMEs consider outsourcing. Furthermore, we aim to identify the main characteristics and patterns for these types of companies that can explain their rationale in such a decision. The chosen method for this thesis is abduction and selected research approach is multiple case studies. Seven case studies have been conducted at EAB AB, Esbe AB, Hörle Automatic AB, Pelly Industri AB, SGV Industrier AB, Swede-Wheel AB and Wulkan AB. Our findings have illustrated that although traditional outsourcing theory provides a good platform for explaining the rationale behind outsourcing decisions in SMEs, we have identified additional considerations that SMEs, operating as 2, 3 or 4-tier suppliers towards OEM-corporations, make.

S2 CRM is a Customer Relations Management system built in classic ASP that runs on a web server servicing customers with varying needs. The purpose of this thesis work is to convert parts of the system to the web development environment ASP.NET. The purpose is also to gain knowledge of the framework itself. The ASP.NET environment is compared with another framework, JBoss Seam, in order to understand the differences and to evaluate the possibility of using another framework than ASP.NET, when building the new system. The outcome of this comparison is that although JBoss Seam is just as good, and in some aspects better than ASP.NET, the use of ASP.NET simplifies the continuation of development on the S2 CRM product.

The thesis of this essay is that the concept of governance is a product of the neo-liberal dominant ideology and that the implementation of governance ideas will lead to a weaker nation-state. Using critical theory the essay constructs an ideal type of neo-liberalism and compares its core values with these of the governance concept as treated by the main literature in the area. The essay then focuses on the issue of the state, and discusses whether the changes leading to a demand for governance have actually weakened the state. Furthermore, the essay presents the practical use of the term governance in the EU and Sweden and problemizes the changes that the neo-liberal domination has led to in terms of power and democracy. Finally the essay discusses alternative views on the changing role of the state.

The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. Both tests measured brand salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

Society?s interest for environmental issues was reinforced in the 1960:s when the book by Rachel Carson, ?Silent Spring?, came out. She described a picture of a world without birds singing and this got the environmental debate going. Today, this debate has reached the corporate world since stakeholders are putting pressure on companies to show greater environmental awareness. Many companies show uncertainty when they are faced with these new market demands.

This degree project handles acoustic measurements of the heat pump EcoAir 107, made by Enertech CTC AB. The sound from the three sound sources of the heat pump, fan, compressor and four way valve, have been measured to find out how they affect the total sound level of the product.Measures to attenuate the sound level have been developed and tested. By comparing these with the sound of the heat pump, in its original state, we have found out the measures which have best effects.The best attenuating measures came to be: taped openings and holes around the compressor space, isolating the top and the bottom of the whole construction, support of the fan bottom part and shielding of the sound source with a screen at a distance of 110 mmThese measures have been tested together and an average attenuation of the total sound level with 3,9 dB have been accomplished. In the front of the fan where the continuous sound is the strongest, the attenuation was 4,7 dB.This project is meant to be used as a guide by Enertech CTC AB:s during their future developing process..

This bachelors thesis was made forWallenius Water AB to develop a basisfor an Airpurifier prototype. Wallenius Water isone of the world's leading environmentaltechnology companies engaged inchemical-free water treatment based onUV-radiation. The thesis aim was toproduce a basis for a prototype that canbe used in three applications:Standalone, RAS systems and ventilationsystems. The work includes anintroductory description of the theorybehind AOP technology based on aliterature review on the subject. Asurvey of products currently on themarket and a product specification hasbeen used as the basis for thepreparation of a number of concepts inthis report.

With an increasing production of biogas follows an increased amount of digestate. This could potentially be a valuable source of fertiliser with the destruction of weed seeds as a possible advantage. However, there have been some concerns regarding the product still containing viable seeds of weed. In this Bsc thesis the results of previous research on the fate of weed seeds in biogas production is summarized. It is also a comparison of research on the effect of similar processes such as silage, compost or animal passage on seeds. The purpose of this is to evaluate risks of spreading viable seeds, potentially problematic species and perhaps to find out how to eliminate the risks. The literature review revealed that previous research mainly indicates low risks regarding many of the tested weed species, but not all studies show the same result, therefore extended research on the subject is desirable.

This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group?s Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive environment.

?Nästa generations ryggskydd? är ett examensarbete vid Innovations- och designingenjörsprogrammet på Karlstads Universitet. Uppdragsgivaren är Stefan Ytterborn på POC Sweden i Stockholm.POC är ett företag som satsar på att utveckla ny och effektiv skyddsutrustning till alpinskidåkare för att förhindra allvarliga skador. Då utrustningen och åkstilen ständigt blir mer extrem måste även skyddsutrustningen utvecklas för att ge så bra och smidigt skydd som möjligt.Uppdraget har gått ut på att ta fram en produkt eller metod som skyddar ryggen vid alpin skidåkning. Denna problemformulering har varit väldigt öppen och gett en hel del spelrum vid idégenerering och produktframtagning.Examensarbetet resulterade i en produkt som skyddar ryggen mot den nuförtiden mer frekventa skadeformen, kompressionsskador.

?Nästa generations ryggskydd? är ett examensarbete vid Innovations- och designingenjörsprogrammet på Karlstads Universitet. Uppdragsgivaren är Stefan Ytterborn på POC Sweden i Stockholm.POC är ett företag som satsar på att utveckla ny och effektiv skyddsutrustning till alpinskidåkare för att förhindra allvarliga skador. Då utrustningen och åkstilen ständigt blir mer extrem måste även skyddsutrustningen utvecklas för att ge så bra och smidigt skydd som möjligt.Uppdraget har gått ut på att ta fram en produkt eller metod som skyddar ryggen vid alpin skidåkning. Denna problemformulering har varit väldigt öppen och gett en hel del spelrum vid idégenerering och produktframtagning.Examensarbetet resulterade i en produkt som skyddar ryggen mot den nuförtiden mer frekventa skadeformen, kompressionsskador.

Until the sixties potatoes have had a unthreatened position at the Swedish dining tables, but then different alternatives such as rice and pasta have become popular. In 2005 the Swedish potato-consumption have more than hafted compared with the sixties, we have gone from circa 90 to 40 kilograms per person and year. This paper aims to provide those who are involved within the potatoe business with an overview of the attitude and behaviour towards potatoes that are being held by Swedish consumers. In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to choose and in pick their own potatoes to a bag in the store in favour of the pre-packed alternatives. Based on the outcome of the interviews a number of conclusions could be drawn. The consumers were of the perception that the pre-packed alternatives were too big for their households.

With an IT outsourcing project there are many factors affecting how efficiency andquality develop in the outsourced activity. The Purpose of this study is to identifythese factors through a case study in a global company that is dissatisfied with theefficiency and quality of their outsourced helpdesk. For data collection methodsinterviews and observations were used. Interviews were conducted with people fromdifferent parts of the company in three different countries, all somehow involved inthe outsourced system. The observations were made with the outsourced company tosee how the employees work and fill information gaps that the interviews could notcover.

In Sweden in January 2005, there is only one producer of organic broilers and none of organic turkeys. But there are, on the other hand, a few small-scale producers whose housing systems to some extent are similar to what is stipulated in the organic standards. The aims of this work are to investigate what housing systems are used by the Swedish small-scale producers of broilers and turkeys, what main challenges they are confronted with and if there is an interest and a possibility for a change-over to organic production. For the first part of this work a literature study was performed with the purpose of detecting the main health problems in conventional as well as smallscale production. A special focus was on coccidiosis and leg weakness as those were considered to be of particular importance. A study was made of Swedish small-scale poultry production units. In two groups of broilers from the same producer and in three flocks of turkeys the level of Eimeria oocysts in faeces and litter was investigated.