Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

This work has been made in cooperation with the municipality of Eslöv and the inventory area is a part of the deepening of the municipality plan of east Eslöv. The aim of the work is to test the principle of balance in the overall planning. Later in the detailed planning process a more detailed calculation is made and a suggestion of suitable measures for compensation is made. Then the method with green area factors can be used. The goal is to balance the negative influence on the environment from the planned impacts to gain a sustainable development of the city. The principle of balance means that the one responsible for the development also has to compensate for the negative impacts on nature and landscape that comes with the development.

The purpose of my essay is on one hand to research and evaluate the measures that one intermediate school in Sweden, uses in order to prevent bullying and stop it in the event that one pupil happens to get bullied or harassed. In other words, I would like to show how that school is capable of creating a safe environment. Qualitative research is used to obtain these findings.On the other hand, I also wish to examine what pupils at the school think about these measures and how they perceive the attitudes of the school?s teachers and management regarding the prevention of bullying. In order to acquire this information quantitative research is used.The conclusions that I draw after conducting my research are as follows:1- Regarding the ?Anti ? bullying Performance Plan?, my essay shows that school teachers and management actively work in order to maintain a safe environment and as a result bullying is successfully prevented the school.

Revisionsplikt i små aktiebolag har debatterats flitigt i affärs- och fackpress i Sverige de senaste åren. Från 2007 är Sverige ensamt bland de gamla EU-länderna (innan utvidgningen 2004) att ha kvar revisionsplikten för samtliga aktiebolag.Utredningens syfte är att beskriva hur en slopad revisionsplikt kan påverka Handelsbankens och SEB:s kreditbedömning av små aktiebolag. För att uppfylla syftet har vi genomfört två intervjuer på respektive bank. Som teoretisk referensram för bankers kreditbedömning används agentteori. Där beskrivs hur asymmetrisk information mellan långivare och låntagare skapar risk för negativt urval (adverse selection) samt osäker lojalitet (moral hazard).

The energy consumption in the sectors of residential and public buildings is 40 % of the total energy consumption in Sweden. The main part, 85 %, of the energy use in these sectors is for operation of the buildings. The rest is used in the building process. When energy-efficiency measures are taken the energy use during the operation time decreases and the fraction of energy consumption during the building time increases. This project is carried out in cooperation with JM AB and concerns the energy use during the building time of production of blocks of flats at the building site.The main part of the electricity that is used during the production of apartment buildings goes into the heating of portacabins and illumination of the building during the construction phase.

Som en pilotstudie för Göteborgs miljöförvaltning har vi undersökt ett förenklat sätt att do-kumentera egenkontrollens kritiska styrpunkter enligt HACCP (?Hazard Analysis Critical Control Point?) -principerna för säkrare livsmedelshantering utifrån lagstiftningen som trädde i kraft 2006. Det sätt vi har studerat utgår ifrån Food Standard Agency, Englands motsvarig-het till Livsmedelsverket, sätt att dokumentera i handlingen ?Safe food better business?.I undersökningen lämnades blanketter ut till fyra offentliga måltidsverksamheter i två av Gö-teborgs stadsdelsnämnder. Dessa blanketter har sedan fyllts i av berörd personal under två veckor i samband med att de har använt sitt befintliga egenkontrollprogram för säkrare livs-medelshantering.

The purpose of this thesis has been todesign an electric circuit that measurestemperature in three different ways. Asoftware was also designed to record andanalyse the measurments. The result of thecircuit was a PCB with inputs for 42sensors of both surface and non-surfacemeasurments. These all have a maximumerror of ±3°C..

This project was initiated by a desire to improve our knowledge about animal welfare. It is a part of a series of projects involving the way dogs are kept in today?s society. The aim of this project was to investigate the dog?s behaviour when left alone in a parked car.

Uppsatsen behandlar hur konsumtionen av läkemedel påverkas av patientavgifter för läkemedel. Närmare undersöks om det finns olika effekter i olika samhällsgrupper och hur dessa kan förklaras. Empiriska studier från Sverige, USA och Storbritannien används för att besvara frågeställningarna. Den teoretiska bakgrunden presenterar individens nytta av hälsa och hur hälsa produceras. Vidare är individen begränsad av tid och pengar i sin konsumtion och påverkas av moral hazard och asymmetrisk information.

In scientific investigations on how organizations can learn from their mistakes the perspective is usually that of the social engineer; the object is to prevent human errors through modeling the system in a certain way. The aim of this paper is to explore the learning process from a different standpoint than those usually applied in organizational learning and error theory. By studying the learning process in Swedish health care I seek to discover how theoretical presumptions affect the outcome in terms of what we actually learn. The theoretical framework draws on two major discussions in contemporary political science; the question of structure and agency and the question of whether to focus on formal or informal structures when explaining organizational behavior.The investigation shows that Swedish health care tend to understand human errors as a result of formal organizational structure. Such a view leads to insufficient explanations to why errors occur but is useful in producing preventative measures.

The competition has increased with the establishment of the new banks and the credit institutes taking on the market, the big banks are no longer alone on the market.In speed with the increased range, have also the marketing and the recruit of new bank customers become more driven.Bank customers with lacks in the Swedish language, is a segment with potential which doesn?t get used by the banks and in turn of that the bank customers doesn?t get their needs satisfied.The purpose with this survey was to analyze if the four largest banks, Föreningssparbanken, Handelsbanken, Nordea and SEB had prepared strategies that were directed to bank customers with lacks in the Swedish language. In those cases the banks had strategies, respective measures were presented.Furthermore the bank customers with lacks in the Swedish language were studied if they experienced that the banks were using measures to satisfy their language needs in contact with the banks and presented the benefit of them.The information about the banks strategies was assembled through interviews with persons from each bank. The bank customers experience was assembled through a questionnaire survey.The result showed that the banks hade different strategies for reaching out to these customers, it was from showing understanding to multicultural offices. Half of the customers appreciated that the banks pressured themselves for them by being patient, explained the services and in some cases had staff that could several language.

At the beginning of the 1970´s forestry feared an imbalance in the future wood supply. Because of this anticipated "timber slump" forest companies undertook a variety of measures to counter this. One of these measures was the introduction of exotic tree species. The choice finally ended up with lodgepole pines which were considered a fast growing tree species compared to our native tree species. Theambition for the new lodgepole pine stands were to run these with rotation periods of between 40-60 years, thus smoothing out the ?timber slump? that was anticipated.

In many European countries there is an increasing concern about the occasionally high concentrations of nitrate and pesticides in drinking water. The advent of the EU Water Framework Directive particularly highlights this. The directive states that all large drinking water sources should be identified and protected from pollution before 2009 and that by 2015 all water bodies should reach a 'good status'. In Sweden about 60 percent of the drinking water sources have protection areas. This means that about 700 new water protection areas need to be designated before 2009. This will affect many farmers, restricting their farming practices. The purpose of this study was to investigate which methods are used in other countries concerning nitrate and pesticide pollution from agriculture. From this, the expectation was to generate ideas on what could be undertaken in Sweden when designating new protection areas.

Syftet med den här uppsatsen är att klargöra hur omvärlden hanterar det skuldproblem som blir allt mer omfattande i många utvecklingsländer. Många afrikanska länder söder om Sahara har fastnat i en fattigdomsfälla och är i desperat behov av förändring. Det globala finansiella systemet, med IMF i spetsen, har uppmärksammat detta problem och genom omstruktureringar och avskrivningar av skulderna vill de ge länderna en möjlighet att komma på fötter igen. Många svårigheter uppkommer när externa parter kommer in och ska lösa skuldproblemen åt länderna. Hänsyn måste tas till de som har givit lånen, såväl som till de skuldsatta ländernas ekonomiska struktur.

People of the modern world consume more than they ever used to do. Because of the close correlation between consumption and the amount of waste, the waste volume is also expected to increase. The purpose of this study is to examine if some measures in the recycling process from Sweden could be implemented in Indonesia. In fact, Indonesia is one of the countries in which the waste management system is struggling. Tetra Pak, one of the world leading producer of food packaging, is studied in this report.