The aim has been to investigate and describe how gender-neutral design, concerning typefaces and colours, can be created. Based on my results I?ve designed a cover for a recipe-book to make it appealing to both women and men. I have been doing my research based on questions such as; Does feminine and masculine design, concerning typefaces and colours exist? And if so what characterizes it? Does gender-neutral design, concerning typefaces and colours exist? And if so what characterizes it? Is it possible to design a cover for a recipe-book in a gender-neutral way, concerning typefaces and colours? The first part of my research consists of a literature study based on keywords such as gender, graphic design, gender theory, typeface, androgynous, visual communication, colour, shape, feminine, masculine, and book design.

This study has the purpose to reveal whether gender stereotypes are manifested or challenged in the children comic Bamse - världens starkaste björn based on six different stories widespread over 40 years. The results will be studied in the light of the contemporary gender development in society and emanate from theories about power, discourse, representation, queer and gender. An eclectic analysis based on semiotics and critical discourse analysis will be the method to reveal the underlying gender perspective in Bamse. The conclusion of the study shows an ambiguous perspective in the comic where both men and women occasionally are represented in a manifested as well as a challenged stereotypical role. In some of the stories the gender is erased and all characters are represented based on their individual attributes instead, meanwhile in some stories men are represented as active heroes while women are portrayed as passive nurturer.

Efficient energy use in the housing sector is crucial for achieving a sustainable society. The expansion of this sector only represents a fraction of the existing houses, hence it?s within the existing houses the potential for energy savings lie. This potential has been analyzed in order to determine if it?s possible to cut the current energy demand in half.

Problem definition and purpose: A debated question in journalism today is if the mass media have the power to affect norms and values in the society. There are therefore many who believe that the media must works for democratic and equitable news coverage. Studies have shown that there are still many differences in how women and men are being portrayed in the Swedish media, even if Sweden is one of the most equal countries in the world. This inequality may affect the democracy and equality in the society negative.Previous studies have mainly been using gender as the only explanatory factor to explain the difference of coverage between men and women in the news content. The purpose of this study will therefore not only be to compare the coverage of the Green Partys two spokespersons, Åsa Romson and Gustav Fridolin, from a gender perspective but also to take in count other factors that could contribute to differences in the news coverage.Method and material: To find an answer to the purpose of this thesis a quantitative content analysis have been done on a total of 238 news articles in which Åsa Romson and/or Gustav Fridolin occur.Main results: The results of the content analysis show that Gustav Fridolin occurs more frequently in the news than Romson does, and that the articles he appears in is lager than the articles in which Romson appears.

AbstractTitle: Correlation between the levels of education and conformity to traditional masculine normsAuthors: Larsson, M., & Ljungqvist, D. (2008)Objective: This study is an attempt to explain correlations between the levels of education and conformity to traditional masculine norms. It is mainly based on the social construction of gender. Background: A high level of education is associated with a healthy living, and a high conformity to traditional masculine norms associated with harmful health behaviours. The background also presents different views of masculinity, the construction of gender and the construction of norms.

The purpose of this study is to look into if the pedagogues who participate in this study treat children differently depending on their sex. The purpose was then divided in three research questions which were: Attention: How much verbal attention and eye contact with the pedagogue are girls/boys getting? Choice of words: Are there any differences in the choice of words the pedagogues are using against girls/boys? Address: How does the pedagogue address girls/boys, are there any differences? The tone of the voice and how the pedagogue address girls/boys belongs in this category. The study was observed with video camera in four different circle time situations, two circle times for each preschool. Data were then analyzed with an observation schedule based on the three research questions.

This paper examines in what way the heterosexual matrix is challenged by Stephenie Meyer in Breaking dawn (Så länge vi båda andas). By doing a thematic study on the various family constellations appearing in the novel, I search for the queer elements in it. I discuss incest, family building and motherhood, and find that there are numerous queer elements associated with the themes I have chosen. I conclude that the Cullen family challenges the heterosexual matrix, despite not being typical queer vampire characters. I also find that building a successful family is not based on gender or constellation otherwise, but is instead dependant on democracy and equality.

Gender awareness is considered of absolute importance to Swedish school?s and preschool?s main mission ? equal opportunities for all children. Gender portrayal in childrens literature is now one subject of vast study, since literature often carry underlying messages of the perception of male and female. With this in mind, the purpose of this thesis was to analyse, mainly through Maria Nikolajeva?s scheme of gender ideal types, how the Swedish writer Per Gustavsson portrayed girls in four of his so called Prince- and princess books.

The purpose of this thesis is to find out how gender roles are described in musical lyrics written for children. I used gender theories that describe how stereotypical gender roles are displayed in music and these theories were later compared with the songbooks I studied. The thesis is a qualitative study to detect masculine and feminine related differences in the texts. After having read, analyzed and compared over 200 songs I found that the stereotype notions of masculinity and femininity is reflected in songs. Society has transferred in this way normative values on to the children through the songs that teachers choose to sing in schools..

Gender is a universal factor that is unavoidable in classroom interaction between pupils and teachers. The principle aim of this essay is to illustrate whether, during the interaction between pupil and teachers still occurs behavior that expresses a gender order. We also want to establish if the ones who attract attention from the teachers is the individual, or if teachers still on a subconscious or conscious level, think of the pupils gender and ascribes him or her some characteristics or qualities. Especially we want to bring out the pupils thoughts and sights of there is a difference on how teachers treat boys and girls. Another purpose we wanted to achieve was to illustrate how teachers work with the concept of equivalence between the sexes, according to Lpo94.Our essay is built on our studies around what teachers think on how they treat the pupils, on the basis of gender perspective.

This study aims to analyse the Swedish Armed Forces website. Through a content analysis with a gender- and organisational culture perspective the study attempts to see how the Swedish Armed Forces portrays women and men. The Swedish Armed Forces is one of the strongest masculine gender coded organisations in our time. Distance caused by gender roles between women and men has been a problem within the organisation, and at the same time they have expectation?s from the society to alter these problems.

Folkhälsovetenskapligt program.

The earlier studies of how gender is visually constructed in lifestyle magazines have mainly been done on photographs. But, photographs are only one part of the entire magazine Therefor3, we saw the importance in examining one of the other big parts, typography.We have been studying if gender can be constructed in lifestyle magazines through the shape and color of typography and the color context. It is important to point out that we have not been studying the written word but only the shape and color of the typography.The study has been conducted through a qualitative content analysis with a comparative process of the selected magazines. The analysis began with a semiotic analysis of selected parts of the magazines. The result was then analyzed with a feminist theoretical approach.The result of the study shows that gender can be constructed through typography in a number of different ways.

During our teacher training, focusing on history and Swedish at further education level, we have noticed a discrepancy in the way history is portrayed in further education and higher education literature. Accounts of historical ideas, events and developments have often wrongly been depicted as non-gender specific, that is, of equal relevance to both men and women. To what extent is it made clear in further education textbooks that Rousseau?s treatise on education was exclusively aimed at the male gender, and how are the gender-specific aspects of his ideas described? What role and space are set aside for women in the accounts of the struggle for the universal right to vote in Sweden at the turn of the century in 1900, and how is the unions? initial exclusion of female workers portrayed? Focusing on the above historical events and developments, this study aimes to examine whether or not gender-specific issues are described as gender neutral in a selection of history textbooks for further education published in Sweden between 1982 and 2003..

The purpose of this essay was to examine how youths are described in certain written statements that are produced by the social services. The statements that this study has focused on, are those written with the purpose of serving the court with suggestions of treatment-measures when a person between 15 and 18 is suspected of having committed a crime. The main issues were: How is the content in these statements described and what do these descriptions tell the reader? Do the images of youths in the statements differ, depending on the degree of intervention for the suggested treatment-measure? The essay is based on a qualitative content-analysis of 50 statements and the material has been analysed from a social-constructive theoretical perspective.The study shows that the youths in the statements are described through descriptions that reinforces a positive or a negative image of the youth, and that these descriptions are described as either utterances or facts. Depending on the degree of intervention for the suggested treatment-measures, the information in the statements differ in that descriptions that are likely to reinforce a positive image of the youth are more frequent in the statements where no or less intervening treatment-measures is suggested.