The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

Differences between groups or individuals in a society with regards to access to information and communication technologies (ICTs) are known as the digital divide. The digital divide pertains to differences in physical access to computers and the Internet as well as knowledgein using technology. Important factors affecting the digital divide are disabilities, age, gender, socioeconomical background, ethnicity and geography. The digital divide appears on several levels: internationally, nationally, regionally and locally. Individuals who, for some reason, have limited or no access to information and communication technologies risk, among other things, to experience social exclusion.

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The scope of this master´s thesis is the issue of usability in relation to interface design,in particular the interface of a university library´s online public accessed catalogue, orOPAC. Since the OPAC can be seen as the library´s ?shop window? to the world, it isof great importance that the interface to the OPAC can be used by patrons witheffectiveness, efficiency and satisfaction.The master´s thesis is based on a qualitative study performed at Karolinska InstitutetsUniversity library, and contains both a usability evaluation and an interview study. Twointerfaces were evaluated: a standard web interface provided by the system supplier, andan interface developed in-house by Karolinska Institutet´s systems department. The twointerfaces are both connected to the same online library catalogue, thus making possiblea comparative study..

The progress of chronic disorders such as heart failure and chronic obstructive pulmonary disease affects various aspects of life. They have an deep impact on patients´experience of health and wellbeing and their functional qualities and quality of life. Several studies have in an extensive way described heart failure and chronic obstructive pulmonary disease in its own domain but few qualitative studies consider coexistence of the disorders from a caring science perspective. The aim was to describe the meaning of living with heart failure and chronic obstructive pulmonary disease from a lifeworld perspective. With a phenomenological and reflecting lifeworld approach it´s possible to describe eight patients daily experiences of living with severe and chronic disorders from their own narratives.

The aim of this thesis is to examine the possibilities and challenges facing an archive, Svenskt barnbildarkiv (SBBA), if to publish its material online. Our context for this study is image indexing. Our main questions are: How can SBBA index their pictures for a possible publication on the Internet? Are there any pros or cons in the determination of topics in children?s images, and in that case, which? What search paths are important when indexing children?s pictures, and why are they important? To answer these questions, the thesis is built on a wide study of interdisciplinary literature. But also on SBBA: s own handbook for image ?registration?, and on interviews with the persons working at the archive SBBA, in Eskilstuna.

Vilken typ av kritik får förintelseromaner i kvälls- och dagspress? Undersökningen syftar till att kartlägga hur den litterära kritiken ser ut mot dessa verk. Vidare undersöks hur teman som rasism och främlingsfientlighet kontextualiseras i de undersökta recensionerna..

The purpose of the study is to examine the difference in attracting advertisers to marketing hybrids versus general internet forums, this based on selected theories and advertisers' preference for our case study object, the marketing hybrid, businessclass.se..

The major focus in this study is structural inequalities in primary school in Sweden. UNESCO points out that in many developing countries, up to 40% of the children perform at or below the lowest proficiency level in language and mathematics. Sweden has been criticized by the UN about the large differences in educational achievements between different regions. Based on an official study Sweden considers that those differences are related to ethnically segregate residential areas. My research question is whether the Swedish government takes adequate consideration of the impact that socioeconomically aspects have on educational achievement.

The purpose of this study was to highlight cyber-bullying and its place in today?s schools. Our aim was to research how schools with bullying prevention programs are equipped to handle and take action against cyber-bullying. Furthermore this study focuses on whether or not schools are responsible for cases of cyber-bullying. We also aimed to present teachers? general views and knowledge regarding this phenomenon.

The purpose of this study is to examine senior high school students? strategies and reasoning when solving mathematical problems and make a review of the concept problem solving. The purpose is also to examine if the students? choice of strategies are influenced when their mathematical knowledge is improved.The study was conducted in two science classes at a senior high school. All the students were asked to individually solve two mathematical problems.

The Swedish stock-market gives investors an opportunity to benefit from the global growth while financing companies invests and contributes to a socio-economic development. Parallel to the ownership of the funds also follows a responsibility as companies in the funds affect society and the environment. The growth of savings in funds, combined with an increased focus on sustainability has developed SRI (socially responsible investment). Therefore it is interesting to examine whether responsibility is an exception, which only concerns SRI-funds or a general principle, which includes the whole Swedish stock-market.The results of the survey makes it clear that all the Swedish major banks actively works to integrate sustainability within the respective bank's business to achieve a more sustainable financial system. Thus concludes the investigation that responsible investments are a general principle on the Swedish mutual stock-market.How responsibility is integrated in fund management differ between the banks.

Husqvarna is a world leading producer of chainsaws with a well-established brand name. Husqvarna now has an interest in investigating the possibiltiy to expand their production of chains and guide bars to include cutting equipment for timber-harvesters.This project is a technical study which aims to answer questions about cutting equipment for timber-harvesters that have been decided in cooperation with Husqvarna. The questions have mainly been focused on forces, cutting speeds, service and maintenance -as well as general questions regarding the size of the Swedish market.Two methods have been applied to answer the questions. Interviews with retailers of harvesters, producers of harvester heads and harvester drivers.The main findings in this project show that there is a relatively small selection of harvester chains on the Swedish market. In contrast to the selection of harvester chains the selection of guide bars is quite large.

Svenska såväl som utländska myndigheter har insett vikten av att utveckla webbsidor för bland annat lokala myndigheter. Forskare på Nya Zeeland har sammanställt ett antal nyckelfaktorer som de funnit användbara vid utveckling av e-myndigheter i USA och därefter undersökt om dessa är användbara även på Nya Zeeland. Deras resultat visade på ett behov av ytterligare forskning och den här uppsatsen har därför använt en kvantitativ metod i form av en webbaserad enkät för att undersöka dessa nyckelfaktorers betydelse i Sverige. Undersökningen visade på att flera av nyckelfaktorerna anses viktiga men att det i vissa fall saknas förståelse för dem på lokal nivå. De slutsatser som dragits visar på ett fortsatt forskningsbehov om de 16 nyckelfaktorerna men även på att det krävs utbildning och stöd åt de lokala myndigheterna för att alla i landet skall få likvärdig service oavsett vilken kommun man är bosatt i..

Syfte: Var att beskriva sjuksköterskors upplevelser av att vårda patienter med psykisk sjukdom inom den somatiska sjukvården.Design: Studien genomfördes som en litteraturstudie.Metod: Litteratur som publicerats mellan 2003-2013 söktes i databaser PubMed CINAHL, PsykInfo, PsykArticles och ERIC. Tolv vetenskapliga artiklar utgjorde grunden för resultatet, dessa artiklar blev kvalitetsgranskade innan de användes.Resultat: Sjuksköterskor kände rädsla, oförutsägbarhet, osäkerhet samt frustation och hopplöshet i vården av psykiskt sjuka patienter då de saknade kunskap. Bristen av kunskap upplevdes som det största hindret i vården av denna patientgrupp. De upplevde osäkerhet till en följd av egna värderingar och fördomar till dessa patienter, vilket ledde till att sjuksköterskor undvek denna patientgrupp. Sjuksköterskor beskrev avsaknad av handledning och samarbete med psykiatriska kliniker då denna patientgrupp vårdades på somatiska avdelningar.Slutsats: Med en utökad kunskap inom psykiatri kan sjuksköterskor få möjlighet att minimera fördomar och rädsla i mötet med psykiskt sjuka patienter..