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6903 Uppsatser om Mass media and language - Sida 66 av 461

Kiwi och ASL : en kombination för framgång?

This paper aims to examine how, and if, music is being used integrated in other subjects thanmusic in school. The study is based on qualitative interviews and I haveinterviewed fourteachers, regardless of whether they use music a lot or not.The questions the study is basedon are if there might be a connection between theteachers' own feelings for music andwhether they use music inschool or not, how music is being used and does the use of musicgive any effects?The result of this study shows that there can be a connection between the teachers ownsfeelings for music and the fact if they use music when they teach or not. One of the teachersI?ve interviewed had bad music experiences and didnot use music in her teaching.

Digitala julhälsningar : De virala kommunikatörerna, offentligheten och demokratin

Title: Digital christmas greetings - the viral communicators, public sphere and democracy(Digitala julhälsningar - de virala kommuniktörerna, offentligheten och demokratin)Number of pages: 41Author : Anna-Sara TorgnysdotterTutor: Ylva EkströmCourse : Media and Communication Studies DPeriod: Spring, semester 2010University: Devision of Media and Communications, Department of Information Science,Uppsala UniversityPurpose: The purpose of this study is to see if social media could be an arena for the usersto increase democracy and the public sphere. Studying the role and possibilitys of the individual.Is there a space for any one to act and debate?Method: A qualitative analysis based on interviews with ten users of social media - viralcommunicators. They were discussing public and private sphere, democracy, norms andbehavior in social media.Theoretical platform: The theoretical basis has its roots in sociology: Ervin Goffman´sidea on self-presentation and social interaction, Manuel Castels´ theories of the networksociety and Jürgen Habermas idea of the public spehere.Main result: The viral communicators are ambivalent in their use of socialmedia. They are users because they want to be but also because they feel forced to - professionalor private.

Employer Branding : Medias påverkan på Vattenfalls arbetsgivarvarumärke

Title:Employer Branding ? Medias Influence on Vattenfall?s Employer Brand (Employer Branding ? Medias påverkan på Vattenfalls arbetsgivarvarumärke) Purpose/Aim:The aim of this study is to examine how a negative media image influences the Employer Brand of the Swedish company Vattenfall. First of all I will examine if Vattenfall have a strong Employer Brand and then if the media image have any influence over the Employer Brand. My hypothesis is that Vattenfall?s Corporate Culture is a big part of the Employer Brand and because of that negative media images has no power to influence on Vattenfall?s Employer Brand.

Medier spelar roll - om att undervisa i medier i en åk 2-3 To teach media in school

Jag är bland de första studenterna som genomgått en utbildning med huvudämnet Kultur Medier och Estetiska uttrycksformer. Syftet är att undersöka hur relevanta mina mediekunskaper är för verksamheten ute på skolorna. Jag har gjort ett medieprojket i en åk 2-3. Min frågeställning är: Hur kan styrdokumentens direktiv om medieundervisning omsättas i praktiken? Jag har använt mig av enkät, video, intervju och dagboksanteckningar som metodunderlag.

?Auf Deutsch bitte? : Högstadielärare om undervisningsmetoder som främjar muntlig kommunikativ förmåga inom tyska som andraspråk

Title: How do you get a pupil from Year 7-9 in secondary school to communicate in German?  Five high school teachers views on how to develop pupils oral communicative skill within the German language The aim of this essay is to explore Swedish secondary school teachers, from Year 7-9 in the German language, opinions regarding which work models and verbal strategies that are used and taught in order to foster the pupils oral communicative skill in the classroom. To achieve this aim, semi-structured interviews with five teachers are used.The results show that the teachers find that they encourage the pupils to speak German through creating possibilities for them to practise their oral language skills. The teachers also emphasize that they believe that alternating assignments in groups or pairs, where the students get the chance to be creative, activates the pupils to speak German the most. They also express an awareness for the fact that open or information questions encourage the pupils to use their creativity and speak more German.

"Mer bio än bibliotek" : Klassifikation och medieuppställning i det senmoderna samhället

This case study examines the new media presentation system in Alby public library. The aim is to explore if the contemporary Zeitgeist, wich according to the sociologist Zygmunt Bauman, could be described as liquid modernity, has affected how the system was formed. The purpose is to find out how that would affect users and staff of public libaries of the contemporary. Interviews were conducted with the library staff, and plans and documents concerning the media presentation system was examined.The empirical part of this thesis starts with a study of the process that resulted in the new presentation system while the second part examines the system as such. I discovered that both the media presentation system, and the process which preceded it, contained aspects that could be traced to liquid modernity.

Facebookförvaltning : En kvalitativ studie av tre Värmländska kommuners användning av sociala medier i e- förvaltningen

With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.

It's 'like' a #perfectday : En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Att synliggöras eller hindras? : En intervjuundersökning om kvinnorepresentationen på högre chefsnivåer.

The purpose with this inquiry was to investigate why women do not advance to higher positions of leadership in a bank. I have interviewed five female employees in the company. The theoretical starting points I have used in this study are such as organization theory and leadership. There are four conceptions that obstructs women to develop for higher positions of leadership. There are conceptions that men ought to have better social network with other men than women.

Kan man mäta kreativitet : Om melodiskapandemomentet vid antagningprovet i satslära till musikhögskolorna

In this diploma work we present the results from a study of how adult immigrants utilise the services provided by the public library in Biskopsgården, Gothenburg. A survey encompassing 51 library visitors of foreign origin and an interview with two librarians at the library were performed.The results from the survey show that the majority of the informants were male students inages from 26 to 45 years and that they had been living in Sweden for a maximum of five years. 73% of the informants used the library to borrow literature in Swedish, 53% to read newspapers and periodicals in their native language, 43% to borrow literature in their native language and 43% to read newspapers and periodicals in Swedish.These results were compared with two other related studies with which partial correspondencewas found. In addition, related topics such as multicultural librarianship and the psychological aspects of immigration are discussed..

Drogbudskap i antidrogkampanjer och musikrelaterad media : En kvalitativ studie om ungdomars upplevelser

Drug related messages in antidrug campaigns and music related media -A qualitative study about young people?s perceptions Youth are exposed to both promotional and critical drug and alcohol messages in their daily media consumption. The purpose of this study is to examine how youth perceive anti-drug campaigns and drug-promoting messages in music-related media. The empirical material consists of qualitative data, including a focus group and two individual interviews, consisting of youth between the ages of 18 and19. One main finding is that young people perceive anti-drug messages differently, yet they are virtually unanimous about what makes such messages effective.

?Var ligger en kompromiss?? : Om några andraspråkselevers upplevelser av parskrivning.

The purpose of this study was to investigate the collaboration of four learners of Swedish as a second language during a pair-writing task, as well as their experiences of the process, in order to draw conclusions about how to execute pair-writing in the L2 classroom. The study has found that the establishment of compatible partners are of great importance to achieve success and learning through pair-writing. One of the pairs studied managed to work well together and use each other?s knowledge to improve their text, while the other pair continuosly battled for dominance, which had a negative impact on their performance. The two successful students had enjoyed the task and believed they had learned something from it and that pair-writing can be a useful source of knowledge.

"Jag känner mig liksom inte handikappad längre." : En kvalitativ intervjustudie om teckenspråkiga döva och hörselskadade individers upplevelser med smartphones

This c-level essay examines how deaf and hearing impaired individuals use smartphones to live and communicate in a ?hearing world?. The main target is to find some understanding of the struggles of this population and smartphones have made it easier to adapt to the hearing worlds? demands with the applications that follow. To acquire the information for this essay, representatives from both the deaf and hearing impaired communities were interviewed.

Tysk jätte med goda förutsättningar? : En marknadsanalys av nyetablerade Media Markt

Trots att vi idag konsumerar hemelektronikprodukter som aldrig förr står hemelektronikbranschen inför en tuff framtid. Dagens största aktörer Elgiganten, Siba och ONOFF har fått en ny stor aktör att konkurrera med, den tyska lågpriskedjan Media Markt. Den 28 september 2006 öppnade Media Markt sitt första av 30 planerade varuhus i Kungens Kurva i Stockholm med affärsidén ?det bredaste sortimentet till de lägsta priserna?. Media Markts främsta konkurrent Elgiganten reagerade direkt med att stämma Media Markt för falsk marknadsföring.Syftet med denna uppsats är att genom en fallstudie kartlägga och analysera Media Markts förutsättningar att lyckas på den svenska marknaden genom att besvara följande frågor:· Varför valde Media Markt att gå in på den svenska hemelektronikmarknaden?· Hur ser Media Markts marknadssituation ut idag?· Vilka förutsättningar har Media Markt att konkurrera med de stora etablerade hemelektronikföretagen, främst Elgiganten?Uppsatsen avgränsas till att behandla Media Markt och även Elgiganten i Kungens Kurva.Information har samlats in dels genom artiklar från Internet och tidningar men även genom en intervju som gjordes med Media-Saturns marknadsansvarige Andre Wedin.


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