Denna studie undersöker hur polisvåld och polisvåld i media tolkas av polisen själv. Studien genomfördes med metodvalet grundad teori, för att säkerhetsställa att fakta talar och att inte undersökarens åsikter påverkar utgången. Våldets tolkning blev kärnkategorin med åtta underkategorier. Data påvisade ett flertal problem gällande hur våldet tolkas och polisens problematik kring detta. Media har ett stort inflytande på polisen vilket påverkar hur allmänheten skapar sin bild av dem.

The question of the provision of electronic books in Swedish public libraries has lately evolved into a lively debate in Swedish media, where the public library?s identity and itsexpected role as a democratic institution is an underlying topic. The aim of this bachelorthesis is to examine the idea of the public library?s identity as expressed in newspaperand journal articles by writers connected to the library sector. The aim is achieved byexamining the language-use and identifying discourses in the debate.

This thesis examines what automatic indexing and genre classification may bring to fiction. The thesis studies five theorists of the subject to find out what the biggest problems are concerning fiction indexing. The thesis also investigates which automatic text analysis methods that can be effective for automatic indexing and genre classifying fiction. To show that it is possible according to philosophy of language to index fiction, in particular to automatically index it. Wittgenstein?s, Barthes? and Ricoeur?s language and fiction theories are presented and used to problemize the subject.

While almost 23 percent of the students in the Swedish upper secondary school are foreigners, only a fraction of the school libraries? collections consists of literature written in other languages than Swedish or English. This study examines how five school librarians experience the task of working with literature composed in foreign languages in the multicultural and multilingual school of today. The results of the qualitative interviews are analyzed in relation to the legislation and policy documents that the school libraries are working by, and also in relation to the theoretical framework of sociocultural theory and the theories on second language acquisition developed by linguist Jim Cummins.The study shows that while multilingualism is discussed as an important matter in the legislation and policy documents that the school libraries work by, the librarians in this study largely view the question of foreign literature as peripheral. Most part of the librarians connects first language reading to leisure-time activities rather than curricular activities, and stresses that the Swedish language should be prioritized in Swedish schools.

The purpose of this study is to investigate the way George W. Bush used the language as a means to exercise power in an attempt to justify Operation Iraqi Freedom. The theories used to answer the purpose are discourse analysis and three different moral metaphors that are applied on the data.The collected material for the metaphors is constituted of cognitive linguistic books from prominent linguists, such as George Lakoff, Alan Cruse and William Croft, and the material for the discourse analysis is also collected from prominent discourse analysts such as Michél Foucault and Norman Fairclough. The official White House website provides the material for my data. The scientific method used in this study has been qualitative text analysis where the hermeneutic approach has been an essential part of it.The main question: In what way did George W.

Within media and communications studies, questions of taste have often been associated with the dichotomy of high versus popular culture. The French sociologist Pierre Bourdieu has also used mass media products in his studies of class determined tastes and dispositions. In this paper the author uses the theoretical framwork of Bourdieu to examine aspects of social class and legitimate taste in the interior design magazine "Sköna Hem", a market leading magazine within it's genre of lifestyle magazines in Sweden. A specific type of feature article, where a real-life home is portrayed, is studied using the critical discourse analysis of Norman Fairclough. The homes portrayed are predominantly affluent and display elements of conspicuous consumtion as mediated through legitimate taste and cultural capital.

The increased use of social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity between the organisation and its followers in social media. Following that we have chosen the research question: In what ways can nonprofit organisations develop viral marketing in social media? The study has a qualitative research methodology with empirical findings as base. We have throughout the research process strived for an inductive nature in the study though there are deductive elements.

Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage.

The purpose of this essay is to investigate how the Swedish media framed the political party, the Swedish Democrats, two weeks prior to the election of parliament in 2014. This essay starts with the historical background of the political party, the Swedish Democrats, and continues with the theoretical framework for the essay. The theoretical framework consists of three theories: framing, media logic and media?s role in the democratic society. The essay?s main problem is presented as the question: What media image was there of the Swedish Democrats before the election of parliament in 2014? The main problem is answered by using a quantitative content analysis on the essay?s empirical material, 68 news articles from four Swedish daily newspapers.

This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.

A large part of the daily life today means being active online and to take part in the interactions that occur there. The accessibility which social media brings, means that you can reach and be reached in several ways and there are many different ways in which information can be disseminated. Social media supports the learning process. The aim of this study is to examine how upper secondary schools students' use of social media and how it can be used as a tool for informal learning. Our study is based on the socio-cultural perspective where interaction and social cohesion is a big part.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

In a preparatory class are newly arrived students who have no or very little knowledge of the Swedish language. Some of the newly arrived pupils may have arrived in Sweden very recently and some of them have no or very limited understanding and experience of how the school system works in their country of origin. The purpose of this study is to find out how education in a selected preparatory class works seen from two SVA-teachers and students perspective. Questions related to my purpose reads as follows:In which way can two of the SVA-teachers respond in a selected preparatory class to their group of newly arrived students?What methods can be used by the two SVA-teachers in a selected preparatory class to their group of newly arrived students' language learning?How does the newly arrived student in a selected preparatory class experience their education and friendship?The study was conducted through a qualitative approach in a selected preparatory class in a multicultural school in a suburb in southern Stockholm. Through observations on six separate occasions as well as interviews with two of the SVA- teachers in the selected preparatory class, and with three of the newly arrived pupils during a period of three weeks.

The aim of this paper is to examine why Swedish teachers and multilingual secondary   school pupils think it is important to read fiction, how Swedish teachers work with fiction in the multicultural classroom and how they motivate their multilingual pupils to read more by adapting fiction to their capabilities and experiences. We have done interviews with four Swedish teachers and 12 multilingual pupils. The following questions are the starting point of this essay:Why do Swedish teachers and multilingual pupils think that it is important to read fiction?  ?How can the Swedish teachers in the multicultural classroom motivate their multilingual pupils to read more fiction?The result of this paper showed that both the Swedish teachers and the multilingual pupils thought it was important to read fiction because it partly gives themselves the opportunity to acquaint with other cultures and it helps them to improve their language. The teachers motivate their multilingual pupils by reading out loud, reading in groups and by minimizing language difficulties that may occur in the fiction.

Introduction: In today?s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information.