Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

Obesity is a growing global health problem among both humans and cats with the risk of several medical conditions as a result. This can be detected and prevented by body condition assessment methods in order to visualize and detect possible or potential weight problems in cats.To achieve the best results, owner and cat should be introduced to this as soon as possible in their contact with veterinary care.Purina Body Condition System and Walthams Feline Body Mass Index are both morphometric assessment methods that are quick, relatively cheap and simple to perform. 20 cats with owners and a veterinary nurse student participated in a study to compare pet owners and a veterinary nurse student's assessment of the Purina Body Condition System and WALTHAM's Feline Body Mass Index. The body condition assessment methods were compared with each other, and it was investigated which method was preferred, the body condition distribution among the studied cats and if long-haired cats' body condition was more often misjudged. Results of the study showed a significant difference between pet owners and the veterinary nurse student's assessment of Purina BCS with a difference in median of 1.

Den svenska veteranutredningen lyfter upp mediabilden från Sveriges deltagande i internationella insatser som ett problem. Syftet med uppsatsen är att kartlägga skillnaderna i rapporteringen av händelserna under Operation Artemis i Kongo 2003 utifrån Försvarsmakten och de fyra största dagstidningarna (Aftonbladet, Dagens Nyheter, Expressen och Svenska Dagbladet) samt att undersöka om rapporteringen skiljer sig beroende av om det är en morgontidning eller kvällstidning. Analysen har gjorts utifrån ett narrativt perspektiv och tidningarna har analyserats utifrån kategorierna dagstidningsekonomi, sensationsjournalistik, objektivitet, vinkling och förenkling. Uppsatsen visar på att det finns skillnader i hur både Försvarsmakten och dagstidningarna rapporterade från Operation Artemis. Uppsatsen visar också på att rapporteringen skiljer sig om det är en morgontidning eller kvällstidning som skriver artikeln.

Det övergripande målet för svensk jämställdhetspolitik är att kvinnor och män ska ha samma möjligheter, rättigheter och skyldigheter inom alla områden i livet och det råder politisk enighet om detta. Trots denna enighet är vårt samhälle fortfarande inte jämställt. Varför? Luleå Tekniska Universitet har genomfört en studie av norrbottnisk medias gestaltning av kvinnor och män, med ambitionen att skapa en grund för en bredare diskussion om hur kvinnor och män skildras i media. Studien visade att 72% av alla nyheter handlade om män och 18% handlade om kvinnor.

Feministiskt initiativ är ett nytt parti som liksom mycket annat har skildrats av media. Syftet med den här kvalitativa studien är att studera vad media har berättat om Fi, utifrån en kritisk diskursanalys och socialkonstruktionistisk grund vill vi studera vilka diskurser som media, i vårt fall tidningsartiklar från de stora rikstidningarna, förmedlar om partiet Feministiskt initiativ. De tidningar som vi hämtat artiklar ifrån har varit Aftonbladet, Svenska Dagbladet, Dagens Nyheter, Metro och Expressen och utgjort grund för empirin. Igenom vår analys hittar vi olika mönster och teman, däribland tre framstående diskurser: kampdiskursen, ledardiskursen samt jämställdhetsdiskursen. Dessa går in och fogas på olika sätt för Fis framträdande i medias texter.

Abstract Author: Maria StåhlTitle:  Level: BA Thesis in Media- och kommunikationsvetenskapLocation: LinnaeusUniversityLanguage: SwedishNumber of pages: 51  This report is a critical discourse analysis of the attributes that surround the word basic income/medborgarlön in four Swedish daily newspapers. The study explores how the text in the newspapers attributes the word and what the consequences might be for the readers and for the political agenda when it comes to the discussion of justice and responsibility. The attributes that characterizes basic income in the media are mostly negative and there is no discussion where work strategy and basic income is seriously spoken of. Work strategy is taken for granted and is not questioned by anyone. The alternative that basic income could be is being ridiculed which becomes clear by the attributes that are chosen. The figuration of basic income in these media is characterised mostly by negative and depreciatory attributes.

Vid mätning av HbA1c i blod visas medelkoncentrationen av glukos som en person har haft under de senaste tre månaderna och analysen används vid uppföljning av patienter med diabetes mellitus. DCA VantageTM är ett patientnära analysinstrument som utvecklats för att kunna utföra laboratorieanalyser inom till exempel primärvården. Patientnära analysinstrument är viktiga för att minska tiden från provtagning till behandling. DCA VantageTM är ett halvautomatiskt analyssystem som utformats för kvantitativa mätningar av HbA1c i blod. Syftet med studien var att utföra en verifiering för att se om DCA VantageTM (immunoturbimetrisk metod) kunde användas som ett komplementinstrument till VariantTM II Turbo (high performance liquid chromatography, HPLC).

Title: A Rural Pluralism Abandoned ? A quantitative analysis of the diversity in the local news content in Arbetarbladet and Gefle DagbladAuthors: Kalle Berg, Viktor Johansson och Francisco Ramirez Franzén.Subject: Undergraduate research paper in journalism studies, Dept. of journalism,media and communication (JMG) Gothenburg UniversityTerm: Autumn 2013Supervisor: Jonas Ohlsson, JMG, Gothenburg University.Pages: 47Purpose: The main purpose of this study is to examine how diversity in the news content changes when two competitive newspapers, in this case Gefle Dagblad and Arbetarbladet, is brought in to the same media company.Method: Quantitative content analysis.Procedure: 4 930 articles from a study period of three weeks during the years of 2001,2004, 2008 and 2012 has been coded into different variables and analysed from the perspective of diversity and media ownership concentration.Results: The main result is that since the two newspapers were incorporated in to the same media company there has been a change in the diversity of the news content. The aspect of which geographical regions, covered by the liberal newspaper Gefle Dagblad, show a tendency that Gefle Dagblad concentrate their news coverage to the main region, the municipal of Gävle..

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user?s constantly increase. A major part of the information that is available is seen from a company?s perspective and what benefits they can take advantage of thru social media.

This essay concerns PR-consultants and their view on their work. The purpose was to find out which type of communication they use in contact with the target. By target, we mean the group of people the employer wants to reach with help of the PR-consultant. For example: Jägarförbundet wants to get help from a PR-consultant to influence someone in the government so that Swedish hunters can shoot more wolves, than the target group is the one in the government. We also wanted to find out if the PR-consultants are aware of the image the public have of them and if they are trying to change it into a more positive one, by using more ethics, openness and to have more focus on the relations aspect.  PR in the future with new social media (like Internet) was also a subject, where we wanted to know how much they involve social media in their work.  Our main questions were:How do PR-consultants relate to openness in communication, ethics and social media?Which one of Grunig?s PR-models is most occuring in the PR-consultants work? We made a qualitative study where we carried out interviews with six PR-consultants.

Studien bygger på en analys av svenska tidningars skrivelser kring verksamheten Sharaf Hjältar, en verksamhet tillsatt av den feministiska organisationen Elektra. I denna studie visar jag på hur bland annat invandrare, kultur samt kvinnoförtryck som sker bland svenska invandrare gestaltas i svensk media. Fokus har legat på att visa hur media, genom att stereotypifiera och stigmatisera kulturer, beteenden och identiteter skapar en bild av invandrare i det svenska samhället. Studien visar hur invandrare framställs som bland annat en homogen grupp som fungerar i kollektiva former samt hur invandrare sätts i en stark motsatsbild till ?svenskar? och ?svenskhet?.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

This study focused on how local politicians in Kalmar perceive journalists and their intertwined relationship. We based our study on the theoretical understanding of today?s media-centric democratic society. The ?adversary model? offered an understanding of the intricate relations between politicians and journalists.

This work is a part of the project ?Våtmarker i odlingslandskapet ? uppföljning av miljömålen? (Wetlands in arable land ? following-up of the environmental goals). The main objective with this project is to study nitrogen and phosphorus retention in a constructed wetland by using mass balance calculations. Continuous measurements of nutrients and water flow through the inlet and the outlet of the wetland are made. However, substantial amounts of nitrogen and phosphorus were assumed to reach the wetland with a drain-pipe transporting wastewater from nearby houses (10 persons).