Media has the power to influences society. Some call them the third power of a state. Through amongst others, the agenda setting theory and the framing theory, this report seeks to understand how media describes the swine influenza and how it uses its power to influence people to vaccinate. As this report will show, there is no doubt that media has had an impact on the Swedish population of which 60 per cent followed through with the vaccination. Media used an information discourse and attempted to present its articles in an impartial manner and used governmental authorities and experts to support its arguments.

The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity.

In this paper I study how the minority group Roma appears in the Swedish media. I also look at possible similarities and differences in appearance before and after the disclosure of the Roma registration by the Swedish police in September 2013. To answer my purpose with the paper I treat the following questions:How is the minority group Roma constructed in the media before and after the disclosure?In which ways are the minority group Roma expressed in the media before and after the disclosure?I am using a discourse analytic method based on theories of construction between ?them? and ?we? and the media?s impact on social constructions and identities. By analysing twenty-eight articles from a period of one month before and one month after the disclosure the result shows that there are more similarities than differences between how the Roma are described in the Swedish media.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

Through earlier research it has been established that more and more readers are turning to social media in their search for everyday news. In this report we zoom in on news concerning football and try to find out how readers reason in picking their sources, whether it is social, online or traditional media. By interviewing a group of six, all interested in football and active within social media, we have seen that allthough social media is becoming a major influence in news reporting, it does not seem to be competing with traditional online media. Instead the two are offering the readers very different things all together, and theese differences are what we try to show in this report. Our hope is that the research in sport journalism can be translated in to all kinds of areas and be an indication on how journalism and our society is evolving online..

This study focus on how two local news papers in the northen part of Sweden reported about the investigation of illegal hunting, called Kalixhärvan, in the years of 1983-1984. The study also adress how this newspapers presented the agents that is mentioned in the newsarticles, who played an importent part during the investigation. The study is based on the analysis of eight articles involving the investigation. The aricales is selected from march 1983 to march 1984. The analys is made using the method of critical linguistics and with the theoretical ground in theories of masculinity and stereotypes.

Uppsatsen syftar till att söka svaren på frågor om vilka maskuliniteter som uppstår i Jan Fridegårds ursprungliga trilogi om Lars Hård samt hur dessa maskuliniteter uppstår, varierar och upprätthålls. Undersökningen utgår från teorier formulerade av bland andra Judith Butler och Raewyn Connell; teorier som vill förklara både genus och kön som sociala konstruktioner. Arbetet bygger vidare på ett forskningsläge om manlighet i litteraturen som främst kan karaktäriseras som internationellt, eftersom den svenska litteraturvetenskapliga manlighetsforskningen ännu är förhållandevis blygsam. Undersökningen kan delas in i tre delar som i tur och ordning behandlar maskuliniteter som uppstår i Lars Hårds relationer till kvinnor, till andra män och till samhällets institutioner.I Lars Hårds relationer till kvinnor söker han främst konstruera sin maskulinitet genom att söka efter en stabil och naturlig femininitet att spegla denna maskulinitet mot; något som i allt väsentligt misslyckas.I hans interagerande med andra män visar sig en maskulinitet präglad av distansering från familjen och de plikter som därmed associeras. Denna maskulinitet uppstår främst i grupper av män; grupper som även präglas av hierarkier och dominans av andra män.

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

AbstractTitel: Diagnosing accountability, a study of accountability of UNT and DN?s medical journalism  ( Diagnos av ansvarstagande, en studie av accountability inom DN och UNT:s medicinjournalistik)Number of pages: 45 (59 including enclosures)Author: Alexandra JohanssonTutor: Göran SvenssonCourse: Media and Communication studies C Period: Fall 2008 University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: To evaluate the quality of medical journalism in DN and UNT according to the theories of accountability and responsibility in the media.Material/Methods: The materials and methods used in this thesis are 14 articles from DN and 14 articles from UNT that have been analyzed according to the criterion set forth by Media Doctors, an Australian media accountability system.Main Results: The results showed that DN scored an average of 57% ?satisfactory? and UNT scored an average of 52% ?satisfactory? of Media Doctors rating scale. Strengths were an educational tone and an insightful review of the newest findings in the scientific community. Weaknesses were poor transparency and a tendency to neglect full disclosure of the scientific findings and sources. Focus was also show to be on research and not on information for potential patients.

AbstractUndersökningen bygger på en öppen kvalitativ undersökning som fokuserar på hur fem pappor ser på att vara en engagerad och delaktig pappa i dag. Då papporna är engagerade i en förskola som är ett familjekooperativ där deras barn går betyder det att deras intresse för tid och engagemang inte ligger i underkant. Men hur ser papporna på hur det är att vara en delaktig pappa? Och vad anser papporna vad som ingår i konceptet delaktighet? Undersökningen visar på en stor vilja och medvetenhet att inte trampa i sina fäders fotspår även om de har varit av positiv art. Vilket kan benämnas som en varierad eller flexibel maskulinitet/manlighet baserat utifrån att plocka delar av det goda och dåliga som papporna har genom sin livserfarenhet.

The aim of this Masters thesis is to examine librarians opinions about media. Four questions are asked: What kind of different attitudes to new media has librarians had? How is new media discussed in relationship to each other in the debate? What mechanisms and underlying causes control the discourse for new media in public libraries? Does the discourse change over time, in that case, how? The theoretical background is theory about moral- and media panic and popular adult education. The media panic theory includes the idea that the same reaction occurs every time a new media is introduced. The theory about popular adult education is that the public need to be cultivated.

AbstractI denna studie kommer vi undersöka hur maskuliniteter framställs i utvalda exempel från tidningen King of Sweden. Vi vill besvara våra frågeställningar kring hur maskuliniteter uttrycks i de utvalda bild- och textexemplen från King och vilka uttryck och egenskaper som kan uttolkas tillhöra dessa. Vidare undrar vi om någon av dessa maskuliniteter kan tolkas som en föredragen och dominerande maskulinitetstyp tack vare de egenskaper och värden den representerar. Slutligen vill vi se till tidningens presenterade stadgar om förutbestämt uttryck och innehåll för att undersöka hur väl dessa stämmer in i de text- och bildexempel som väljs ut.För att försöka besvara frågeställningarna söker vi efter mönster i bild och text ur ett flertal nummer av tidningen. Dessa mönster tolkar vi som exempel på uttryck av tidningens sätt att framställa maskulinitet, där vi ser om samma typ av egenskaper eller uttryck återkommer i flertalet nummer.

Syftet med studien var att undersöka hur elever i skolår 1 upplever femininitet och maskulinitet. Studien har även inriktats mot elevernas upplevelser av dessa kopplat till skolsituationen. Därtill undersökte vi om eleverna upplever kategorierna feminint och maskulint som öppna och möjliga att förändra, eller begränsande. Vår empiri samlades in genom öppna riktade intervjuer med 11 elever. Innan intervjuerna lästes en feministisk saga.

The purpose of this report is to answer the question:How do you create a media player that can stream music for a website?We started the work by searching the web and reading books about the subjectand found several technologies to use to stream media files over the internet.We decided upon using the http protocol and created the media player itself inMacromedia Flash.The website is mostly developed with PHP, JavaScript and CSS templates andthe websites design was created with Macromedia Dreamweaver and AdobePhotoshop. We also created an administrative system for the media player withPHP programming.The website contains a simple guestbook; the guestbook makes use of adatabase created with MySQL.Our work resulted in a webpage with a fully functional media player thatstreams audio files together with a corresponding administrative system for it..

Sammanfattning Nyckelord: Homosexuell, maskulinitet, lagidrott, normalisering, genus.Homosexualitet är idag ett kontroversiellt ämne som berör människor på olika sätt. I ca 40 länder ses homosexualitet som någonting brottsligt, och i vissa fall kan det resultera i dödsstraff. Med denna studie vill vi belysa den manliga homosexualiteten inom lagidrott i Sverige som på ytan knappt existerar för den stora massan. Den enda manliga elitidrottaren i dagens Sverige som är öppet homosexuell är fotbollsspelaren Anton Hysén som år 2011 berättade om sin sexuella läggning. Avsikten med studien kring manlig homosexualitet inom lagidrott var att söka svar kring de frågor som uppkom då vi tog oss an ämnet.