The purpose of this Masters thesis is to examine how gender patterns are described in the modern picture book. Focus is on the description of men and women and their emotions and living conditions. Do the descriptions follow stereotypes in the form of binary opposites strong/weak, active/passive etc. in which one component of the pair, often associated with masculinity, is privileged or are there examples of breach of normative gender? The analysis is based upon forty of 149 picture books that are presented in a children's book catalogue published by The Swedish National Council for Cultural Affairs Statens kulturråd, in the year of 2000.

Playboy is a magazine that, for more than a half century, has been mostly known to the wider audience for its stylized pictures of naked women. What a lot of people do not know is that the magazine, with its editor in chief Hugh Hefner in the lead, has been frontrunners in human rights. Playboy has been fighting protecting the right of freedom of speech, fighting for equal rights for all people during the civil rights movement and supported the feminist movement by funding precedent cases on abortion rights. According to a series of text analyses by Beggan & Allison (2000, 2002b) Playboy?s editorial direction contradicted conventional definitions of masculinity. Also, the magazine portrayed its Playmates with complex identities that, in many cases, contained a number of traditionally masculine abilities.In this thesis we have done a critical discourse analysis of the Playboy interview and how the gender of its subject is portrayed by the magazine.

Syftet med denna uppsats är att analysera hur män och maskulinitet framställs i reklam riktad till olika mediegenerationer genom olika TV-plattformar. Frågeställningarna har sitt fokus i att tydliggöra hur männen framställs i reklaminslagen genom bland annat hur de agerar, vilka personlighetstyper som uppvisas och även vilka likheter och skillnader som kan påvisas mellan de olika mediegenerationerna. Studiens urval har sett till att analysera reklaminslag på både traditionell TV och webb-TV för att på så sätt påvisa en skillnad mellan dessa, då reklam idag mer specifikt kan riktas till en speciell målgrupp. Urvalet har också bestått i att urskilja olika mediegenerationer där dessa har legat till grund för den efterföljande resultatdelen. Detta har studerats genom en kvantitativ innehållsanalys där ett kodschema har skapats och resultatet sedan kodats i IBM SPSS.

Today there is still irrelevant pay differential in society. In Sweden in 2010, the average pay differential was 15,4 percent between the sexes. Only 0,8 percent better than EU:s average.In Sweden the individual salaries increasingly have begun to characterize the Swedish labor market. Based on this, the aim of this study is to highlight the issue of equal pay between men and women from the perspective of individual salary. This would also been doing with a background in the regulatory environment of equal pay.When it comes to equality between women and men it is the area of labor law in EU who is the most developed and in Sweden this is the area who is most affected by EU law.

The purpose of this thesis was to examine the ways in which the constructions of heterosexuality and gender in three Disney movies about princesses affect the power relations between men and women in the movies, and how discourses on gender and heterosexuality have changed over time. Research questions were:How do characters in the movies talk about gender and heterosexuality?How does the interplay between gender and heterosexuality affect the power relations between men and women in the movies?What are the likenesses and differences between movies from different time periods?Discourses were mapped out using a model based on Ernesto Laclau and Chantal Mouffe?s political theories. These discourses were then analyzed with a theoretical framework consisting of Yvonne Hirdman?s concept of gender system and gender contracts, Judith Butler?s view on the heterosexual matrix and an understanding of power relations based on Michel Foucault.

Bakgrund: I och med Florence Nightingales grundande av den moderna sjuksköterskeprofessionen som ett kvinnoyrke försvann män ur professionen fram till 1900- talets mitt. Grunden för omvårdnadsvetenskapen är Caritas motivet, mellanmänskliga kärleken, som kan visas i former av ansning, lekande och lärande. Det finns djupt inflätade normer i samhället som styr vad som är manligt och vad som är kvinnligt. Dessa normer komplicerar rollerna för män som innehar kvinnodominerade yrken, t.ex. män inom sjuksköterskeyrket.Syfte: Att ur ett genusperspektiv belysa hur manliga sjuksköterskor identifierar sig i sin yrkesroll.Metoden: Metoden är en litteraturöversikt av 11 kvalitativa vetenskapliga artiklar, publicerade de senaste 13 åren.

Bakgrund: Självskadebeteende anses vara vanligt förekommande i dagens samhälle. Beteendet anses inte vara ett uttryck för en vilja att dö utan ett sätt att hantera inre svårhanterad psykisk smärta. Självskadebeteende kan vara svårt att definiera eftersom det finns många olika metoder och svårighetsgrader. Det finns olika uppfattningar om hur prevalensen av självskadebeteende är fördelat mellan könen, den vanligaste uppfattningen är dock att beteendet är mer vanligt förekommande bland kvinnor. Enligt DSM-5 är självskadebeteende ännu inte en egen psykiatrisk diagnos.

The main purpose of this two year master´s thesis is to study patterns, structures and relations within gender studies when combined with Library and Information Science(LIS). Further aims are to determine the character of student work considering, occurrence, gender and main theme, to study the progress of the intellectual base of gender studies within LIS and to evaluate the use of bibliometrics as a tool for researching the development of a discipline. To achieve these aims, a bibliometric study using both publication analysis and citation analysis, is carried out. The studied material contains student work, specifically focused on gender, from the Swedish School of Library and Information Science (SSLIS) from 1985?2012.

This thesis examines how teachers in physical education work with gender and gender roles in two religious schools in Stockholm. My main research questions were how the teachers relate to gender roles, if they think of gender when planning the lessons and do the boys or the girls get more attention from the teacher, if so, how do they get it?This study is based on interviews and observations, which makes it a qualitative study. The P. E.

Syftet med uppsatsen är att utifrån teorier om hegemonisk maskulinitet och homosocialitet studera hur normer för maskulinitet reproduceras i tre svenska populära podcasts. Uppsatsen innehåller tre frågeställningar som är följande: Hur förhandlas maskulinitetsnormer hos Alex & Sigge, Filip & Fredrik och Luuk & Lokko?, genom vilka rollprestationer upprätthålls eller omförhandlas normer för hegemoniska maskulinitetsideal? och vad innehåller dessa podcasts för specifika strukturer och hur återfinns maskuliniteter i detta innehåll? Mitt teoretiska och analytiska perspektiv grundar sig i forskning om maskulinitetsprocesser och hegemonisk maskulinitet. Vidare utvecklar jag mitt teoretiska ramverk med genreteoretiska anknytningar där den ideologiska funktionen inom dessa blir central. Analysen består av samtalscitat från mitt material där jag transkriberat relevanta delar för att kunna gå nära texten.

The distribution of work related tasks depending on gender leads to different appraisal depending on which gender is performing a task. This aim of this research is to study how gender differences influence task allocation within the restaurant industry. The study is inspired by a discourse analysis perspective complemented by constructivist and critical pragmatic theory. Interviews were conducted in two focus groups with seven participants in total. The analysis is divided into four sections which answer six discourse analytical questions using the interview material.

More and more companies open up facilities and stores in countries all around the world. Entering a new country means a new culture, a new language, different norms and values and new people with a different way of thinking unlike what you are used to. In order to survive and be successful in this new country means that you have to adapt to the new culture and its components you encounter.The purpose of this thesis has been to identify possibilities and barriers in the Middle Eastern culture affecting international clothing companies. Furthermore it has been investigated how these companies must adapt their products and promotion to this culture.In order to obtain relevant data for achieving the purpose of the study interviews and observations was made at three international clothing companies in Tehran, Iran. These were Mango, United Colors of Benetton and adidas.

A Queer Reading of Charles Bukowski?s Women and Love is a dog from hellThis thesis aims to examine how the representation of gender is portrayed in relation to sex and power in Charles Bukowski?s novel Women and poetry collection Love is a dog from hell.The theoretical frame of the analysis is based on Judith Butler?s queer theory regarding the heterosexual matrix and gender performativity. The analysis consists of a textual comparison where a specific selection of poems is analysed parallel to the novel to see how they interact and how they oppose each other, through a queer reading.The analysis is divided in three parts where the first one discusses the construction of masculinity in Charles Bukowski?s protagonist Henry Chinaski and how this is presented differently in the two literary genres. The second part reveals how sex is presented in relation to power and how active and passive women are considered as sexually acceptable.

The purpose of this study was to use qualitative interviews with students at Södertörn University to find out what drives the men who begin to study for preschool teachers, how they are treated and how they are influenced by others. I also wanted to find out what the informants believe is the cause to why so few men apply to the program and what they think need to happen to change this.This is a qualitative study based on the selected students' experiences. In order to get different perspectives, I chose to interview three students and former students. One of them chose to terminate their studies after half the time, the second is at the end of the program and the third graduated a couple of years ago and has been working for a while.I originated in the theory of ethical concepts of gender, gender contract, "token" and hegemonic masculinity. Previous research addresses that the perception of men in pre-schools can look very different.

The purpose of this thesis is to examine how power structures concerning gender and sexuality emerge through the use of language in the Swedish reality show Paradise Hotel. Of particular interest is the representation of heterosexual relations in the show. Because of its interest in the relationship between power, gender and sexuality, the thesis is based on theories from gender and discourse studies. The specific theories referred to are Michel Foucault?s understanding of power, stereotypes according to Stuart Hall, Yvonne Hirdman?s gender system and contract theory, Judith Butler?s heterosexual matrix and R.W.